In: Business and Management

Submitted By joycetu0930
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Eslite Profile: One of the best bookstores in Asia
Eslite was selected as one of the best bookstore in Asia by Times Magazine in 2004, and it was awarded "the most influential design award" by the Hong Kong Design Center. The founder was Mr. Wu Qing-You. He establishes this bookstore in 1989. His purpose of founding this organization is to see cultures and arts cultivated as the economy grows. As a result, this bookstore is operated based on arts and culture, hoping to enhance the diminishing humanities in Taiwan. Eslite now owns 48 branches, and is highly experienced in establishing them. The number of employees is about 1,200, and annual sales are about 1 billion dollars. It not only provides people with a comfortable atmosphere to read, but also blend in the element of fashion and trend into the bookstore. In spite of the bookstores, Eslite also owns 2 stationary stores, 5 concert halls, and 2 children bookstores. Eslite is well operated by compound management, including publishing, art exhibitions and even Tearoom. Because of its positioning and targeting customers, most of the branches are located in the urbanized areas. In 2012, Eslite established the first overseas branch in Causeway bay, Hong Kong. It is a spacious and quiet bookstore with more than 230 thousand books. It’s now the biggest bookstore and the one with most book collections in Hong Kong. Moreover, it will soon open in China at Soochow 2014.

Assessment of Potential Market: Southeast Asia
Most of the books in Eslite are Chinese; as a result, we want to expand to a market with lots of Chinese people: the Southeast Asia (See Exhibit 1&2). For the increasing consuming power in Chinese market, we plan to enlarge our expansion to the Southeast Asia. We think the prospect of Eslite in south East Asia is brightening.



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