Cement

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Submitted By ashish7799
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Saudi Cement Company:
“Survival is the name of the game in a very competitive industry”

Dr. Salem M. AL-Ghamdi
King Fahd University of petroleum and minerals
Dhahran, Saudi Arabia

Abstract

This is a case study on a Saudi Arabian company known in the cement industry. Saudi Cement Company (SCC) is a Saudi joint company established in 1955. The company is listed in the Saudi stock market. The information was collected through a structured questionnaire and from secondary data. The case write-up fits a case study in a strategic management undergraduate and graduate course. Information was organized to provide insights on how the company evolves overtime with an emphasis on strategic issues such as vision and mission, internal analysis via company’s current operation, External analysis using Porter five force model and major strategic issues

Keywords: Strategy and policy, Saudi cement industry, Porter five force model, vision and mission, SWOT analysis.

COMPANY BACKGROUND

Saudi Cement Company (SCC) is a Saudi Joint Company established in 1955. The principal object of the company is to produce cement and cement products and to invest in the cement fields.

SCC operates two cement plants in the Hofuf Plant and Ain Dar Plant in the Eastern Province of Saudi Arabia, located about 36 km apart and are both at an approximately equal distance of around 120-130km from King Abdulaziz Port at Dammam. Below is a brief history of the Company:

a. SCC started operation in 1961 at the Hofuf Plant with one kiln of 300 tons of clinker per day. b. Since then the Hofuf Plant has executed four expansions and/or renovations and upgradings of ifs facilities, the last of which, was in 1997 with the addition of a kiln of 3,500 tons of clinker per day capacity, brining the total capacity of the plant to 7,825 tons of clinker per day.…...

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