Channel and Pricing Stategies

In: Business and Management

Submitted By Lorijean
Words 1408
Pages 6
Channel and Pricing Strategies
Morilyn Cornett, Lori Winteresteen
MKT / 571
April 28, 2010
Lauren Gerichs

Channel and Pricing Strategies
Introduction
Our company, LMA, Inc., introduced earlier for our home country and product offering, South Africa and organic black hair care products; launched to improve the totality of hair care among the citizens of the South African country. The company’s advent of hair care products in this country was based on the needs and wants of a country deprived of fully understanding the influence special hair aids would have on their particular hair types. In this paper, LMA will launch a modified section of our product that will include a wider audience, (located in a different country) and additional hair aids. This paper will also discuss channel and pricing strategies for our international and domestic product launch; justify our chose domestic market, its sustainability and the factors involved that influenced our selection. Next, LMA will select an appropriate channel strategy and justify the selection and will include a pricing strategy for entering both the domestic and international markets. Following, will be an evaluation of the implications of changing environmental factors on organizational choices for our selected country and international market, addressing government, economic, innovation and technology, and social and demographic functionalities.
Country Selection and Justification For LMA’s second product offering, it has chosen to launch an expanded hair care line in the United States. Although our company is not a huge enterprise, it has grown internationally and LMA wanted to expand to other countries by delivering an assortment of products that would promote total hair health care. Before, LMA wanted to concentrate their hair care products in countries that had been deprived of the information…...

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