Chapter 8 Datamation Bridging the Digital Divide Chetan Sharma Setup Datamation Consultants

In: Business and Management

Submitted By bn2380
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CHAPTER 8
DATAMATION
BRIDGING THE DIGITAL DIVIDE

Chetan Sharma setup Datamation Consultants in August 1987 with 50,000 rupees (Rs). By 2003, he was at the head of a company with an asset base of Rs 58 crores (USD 12.7 million that year, 2003; a crore is equivalent to Rs 10 million). Chetan believes his company has shown a model for bridging the digital divide, a model that he wants to sustain as the company grows.
Datamation Consultants was started with the dear aim of facilitating the inclusion of the disadvantaged in the workplace. Specifically, Datamation uses information technology (IT) training to extend job opportunities to women from socially or economically Wily disadvantaged backgrounds. Today, Datamation Consultants has 1,880 employees in 30 offices across India and more than 600 clients across ±e globe. About 30 percent of its employees are women from disadvantaged backgrounds.
Datamation was one of the earliest data mining companies in the Country A data mining company maintains its own database, and occasionally buys data from other sources, depending on its client's needs, ft then sifts through the information, analyzes it, and identifies trends and patterns that add power to the client2s direct marketing effort. However, data mining is only one of the things Datamation does. Its services include software solutions, Web-based solutions, and business advisory services.
'I wanted to exploit the power of databases for marketing gains," says Chetan. "The concept of data mining was common abroad in 1985, but in India, selling it involved changing mindsets."
It was a struggle initially, he recalls, as he recounts the story of Delhi Lotteries, one of his earliest contracts (Makaan 1998). The project involved processing prizewinning tickets surrendered by stockists, the shops that sold the tickets. Datamation's rival put in a bid of Rs 1.35 per…...

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