Chatime

In: Social Issues

Submitted By ZaxYan
Words 448
Pages 2
Strength
In SWOT analysis, strengths are the merit of the company or institution compare to other competitors in the industry. (Leon C., 2009) Strengths are normally considered areas where an organization shows strong capabilities. (William A. Drago, 2008) The strengths of the company play a very important role in order to accomplish the company’s mission. Other than that, strengths also important in building up the company’s competitive advantage and also serve as cornerstone of strategy. (Leon C., 2009) For the strength of the company, we can look at the characteristic that giving the company important capability. Furthermore, the sources that help the company to overbear competitors in the industry is important for us to figure out. (Leon C., 2009) For example, the strengths may be the low price of the product or services such as Air Asia, the best quality of the product or services in the industry, the high return for the share of the company making more investor to invest, the famous level of the brand of the product, and so on. Strength of the company is very important as it should be protected and built up.

Chatime’s Strength
Among the competitors of bubble tea, most of the consumer will consider of chatime. This is due to chatime is using the freshly brewed tea but not dairy creamer or premade teas from the factories, this is due to they think of the consumer’s health. So there are more consumers chosen chatime because they know the ingredients of the drinks are more fresh and healthy compare to the other brand of drinks. Other than that, the delivery service provided by chatime for ordering minimum of 8 cups of cold drinks or hot drinks. They are even delivering to customer at the peak time. Furthermore, chatime providing different choices for the level of sugar such as extra sugar which its sugar level is 110%, normal sugar (100%), less sugar (70%),…...

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...graph above, the research found out that majority of Chatime’s customers are between the age of 18 to 22, which is 25 out of 50 persons. Other than that,the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target market of Chatime is probably the college age students and post graduate individuals. They are mostly from the urban areas and care about trends and enjoying good lifestyle. A company`s product is an important variable in the marketing mix. If a company`s products do not meet customers` wants, the firm will fail unless it is willing to make an adjustments. Chatime diversify their products into several categories. There are mellow milk tea, fresh tea, coffee, chatime special mix, oriental pop tea, QQ jelly, energetic healthy juice and smoothie series. In total, there are 73 choices of drinks for customers to choose from. Besides, customers can also customize their drinks according to their likings in terms of ice options, sugar levels and choice for toppings. _____________. Furthermore, Chatime provides comfortable lounge that features modern European which is designed by Ana Marcelo. The white and purple couches and cushion chairs give customers a calming and relaxing feel to gather and have a drink (refer to appendix1) “Being in Chatime is really about chatting and catching up with friends. In here we like customers to feel comfortable and relaxed as opposed to being in a stiff and serious hang out place,”......

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...A FEW years ago, Bryan Loo was on holiday in Taiwan when he stumbled upon Chatime and decided to take up the master franchise for Malaysia.   After more than three years, and with 110 Chatime outlets in Malaysia now, Loo admits that he initially did not want to grow the brand in the country through franchising.   He is not a big believer in the franchise model, preferring to own all the Chatime Malaysia outlets if he could. But out of necessity, he had to compromise.   Loo’s father had given him RM500,000 to kick-start the business. That amount could only fund one outlet. After opening his first outlet at Pavilion in Kuala Lumpur, he came up with a strategy to make the best of his financial limitations.   “My strategy was to sell two franchises so that I could get enough investment to open one direct outlet. So I did that until I achieved five direct outlets that generated enough cash flow for me to sustain my expansion,” he explains.   According to Loo, a standard Chatime outlet’s startup cost could go up to RM500,000, but this depends on the store’s size and location as rent deposit and renovations are a big part of the initial investment.   In the early days, most Chatime outlets broke even after six months of operation, but now it takes about one to two years. This is because there are more outlets around town as well as a myriad of competitors.   Today, the company doesn’t offer any more franchising opportunities in Malaysia. As soon as Loo had enough cash flow to......

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...Chatime is a brand under La kaffa International group and the global leader in the bubble tea industry with over 450 outlets worldwide. Chatime offers more than 80 different flavors of innovated beverages to satisfy different consumers’ taste. R&D capability is our core competency , we continually create new taste in every different season for your new experience and excitement   Chatime assist to use the high mountain tea leafs to make high-quality drinks, and also use the state-of-the-art machines to simplify the brewing process and keep the taste stably.   Our future vision is to provide high quality and various beverages to the worldwide customers anytime, create fashion in oriental tea culture and make it become part of consumers’ life.   Chatime's mission is to introduce and spread the Taiwanese tea drinking fashion to every corner of the world.     Company Overview La Kaffa, a multi-branded and multi-unit beverage service company, was founded in 2003. The headquarters is located in Hsinchu, Taiwan. Today, we have owned three major brands, Chatime, ZenQ, and La Kaffa coffee which are located over 510 locations in 15 countries.   La Kaffa provides variety choices of teas & coffees, juice, and toppings to satisfied different consumers’ needs. We insist on providing high quality and various oriental teas to worldwide customers. La Kaffa creates fashion in tea culture that becomes a part of every ones’ life.   La Kaffa provides variety choices of......

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