Cheesecake Factory

In: Business and Management

Submitted By danny2flyy
Words 1105
Pages 5
Often times when in conversation with friends, peers, and even strangers there is one question that seems to always come up; “What is your favorite restaurant?” People are curious in seeing what type of restaurant you like because when revealing that information it tells more about you than you think. When telling somebody where you enjoy eating it gives them a sense of how much you’re willing to spend for a good meal, what side of town you like to go to and even gives them a slight glance at your personality. When asked that question I undoubtingly respond the same way every time; The Cheesecake Factory! Let’s explore the strengths and weaknesses of this Restaurant and determine some things that would possibly increase the overall brand. Unlike most restaurants, the development of the Cheesecake Factory was very natural and organic. Always known as an excellent cook, Evelyn created her Original Cheesecake recipe that everyone loved. By the late 1940's, she opened a small cheesecake shop in Detroit. In order to raise her two small children, David and Renee, Evelyn chose to put off her dream and gave up the shop. She moved her baking to a kitchen in her basement and continued to supply cakes to several of the best local restaurants. In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills, California. With little knowledge of how to run a full scale restaurant but lots of intuition into what makes a dining experience great, David set out to offer their guests an experience they wouldn't soon forget - generous portions with unlimited, inventive menu selections all made fresh with quality ingredients and served in a warm and casually comfortable setting. The restaurant was an immediate success! Just over 30 years later with close to 170 locations, the success of The Cheesecake Factory has even surpassed the Overtons' wildest dreams making…...

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