Cia World Factbook

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CIA WORLD FACTBOOK

The CIA World Factbook is a reference resource produced by the Central Intelligence Agency of the United States with almanac-style information about the countries of the world. The website’s main page states that their goal as to provide information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities. The CIA itself is a faction of the United States of America operating as an independent US Government agency responsible for providing national security intelligence to senior US policy makers.
The website provides a broad range of information about most countries including but not limited to geographic conditions, social/ political climate, economic status and military advancement. Each country has a detailed portfolio of original information as well as brief comparisons to American states and landmarks for better comprehension of the scale and size of countries/ regions. I found the website’s information particularly helpful and informative in providing social context to countries that I was familiar with personally, leading me to believe it would be a useful tool in assessing a country as far as social climate to choose the correct product/ service to market in said country. The information on the diversity and distribution of religion throughout the country is also relevant to part 1 of the term project. Religion has a massive influence on people and greatly affects their buying habits. Marketers need this information to ensure they don’t accidentally attempt to penetrate a market with unused products, for example: without proper information on the religion of locals, marketers might mistakenly try to break into a Muslim market to sell alcoholic drinks, an enterprise that will surely fail.
I found this website to be particularly helpful and useful…...

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