Cirque Du Soleil

In: Business and Management

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SIM336 (Off Campus)
Strategic Management

Sunderland Business School

July 2012

Individual Assignment
Case Study – Cirque du Soleil: in De Wit & Meyer (2004, pp928-932)

Module Leader: John Dixon-Dawson
Submission Date: Monday 9th July 2012
Word Count: 3,000 words

This individual assignment will be assessed by means of a 3,000 word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to understanding different stakeholder considerations and the synthesis between responsibility and profitability. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed: 1. Ability to analyse the complexity of organisations and their environments 2. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment 3. Ability to evaluate existing models against practices of real organisations

The assignment will be marked and moderated by Module Tutors.

Please note: 1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. See Sunspace for a useful guide on ‘Harvard Referencing Style’ and on how to avoid ‘Plagiarism’. 2. A hard copy and an electronic copy on CD of the assignment must be handed in on or before the appointed date under cover of the SBS Feedback Sheet. 3. Submission Date: Monday 9th July 2012

Cirque du Soleil was established in 1984 by Guy Laliberté. His concept was to different performance genres, e.g. circus arts, street entertainment and opera to produce high class arena entertainment. At the same time he rewrote the rules of the industry during…...

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