Citigroup Business Analysis

In: Business and Management

Submitted By chorse71
Words 1551
Pages 7
Week 09- Final Case Report

Author Note:

In 2000, Suneel Bakhshi was appointed the head of Citigroup’s CEEMEA sales and Trading division. Mr. Bakhshi developed a package that utilized their current information, personnel, and IT. The product provided their customers with a service that allowed them to effectually trade in global securities using real time information and communication at a lower cost. Not only did this knowledge help in trading, but it helped the company to provide excellent customer service which developed a trusting business relationship. Once traders began sharing trade information, CEEMEA began to realize an increase in profits by as much as 160%. Profits dropped in 2008 as the economy went into a recession e busted and the division had lost its top leadership. In more recent times, the division is working on restructuring once again, focusing on curtailing their products and services in emerging markets where 50% of profits are derived from. Citigroup CEEMEA has been in business since 1989. The CEEMEA was registered as a trademark in 1988 and it stands for Central & Eastern Europe, Middle East & Africa. They are a global leader in Web-based tools and diagnostics for validating business performance and information. In 2000, Citigroup CEEMEA division created a product package that offered a packaged product that helps their clientele to make educating decision in global trading using real time, accurate, and verifiable information. Under the leadership of Suneel Bakhshi, the CEEMEA division of Citigroup developed a means of developing a service and product package that enabled their clients to make informed decisions in global securities. Suneel Bakhshi and other management were an important resource that enabled the product to be successful. In 2003, Suneel Bakhshi moved to another department in Citigroup and in…...

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