Clocky Case

In: Business and Management

Submitted By elisa1989
Words 1780
Pages 8
Case facts / situational context * Nanda, a young and innovative M.I.T. graduate student is the founder of Clocky. * Clocky is an innovative alarm clock designed for people who have difficulty getting out of bed in the morning. Clocky could jump off and roll around the room, forcing people to get out of bed to turn off the alarm. * Why has Nanda introduced the Clocky? It is a new solution to ‘just’ snoozing. * The Clocky has already got overwhelming attention on diverse media. * It is a hype while it still in prototype fase this is not a great timing for Nanda, because she wanted to wait for another year to have the capacity to debut Clocky properly on the market.

The case problem * Nanda faces many challenges as she is working towards the debut of Clocky. The main issue is how to position the Clocky on the market, while the Clocky already has so much media attention but still over a year away from production.

She faces a number of difficult decisions conforming the 4 P’s.
Marketing mix * Product: manufacture it at home or overseas? * Place: which distribution channels and which retail stores? * Promotion: how to direct the media attention? * Price: for what price to sell the Clocky?

Competitions
Two main competitors working on a wakeup-related product * “SleepSmart” = high price ($200-300) and high innovative/quality (device wakes up owners in the lightest stage of their sleep cycle). * Puzzle Alarm Clock = low price ($50) and high innovative/quality (the alarm clock launche puzzle pieces across the room for the owner to find and complete the puzzle to turn of the alarm).

Collaborators * M.I.T. Media Lab acts as guidance and support for Nanda and her innovative product * Nanda had to sign an Intellectual Property agreement that states that all patents made in the Media Lab become property of…...

Similar Documents

Case

...case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case case......

Words: 3640 - Pages: 15

Case

...Join now! Login Support Other Term Papers and Free Essays Browse Papers Business / Timbuk2 Case Study Timbuk2 Case Study Term Papers Timbuk2 Case Study and over other 20 000+ free term papers, essays and research papers examples are available on the website! Autor: santhanam.vikram 09 December 2013 Tags: Words: 723 | Pages: 3 Views: 86 Read Full Essay Join Now! CASE STUDY: TIMBUK2 1.) Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? Some of the competitive advantage which are the key factors of Timbuk2 bags are:-  Quality  Durable  Reliable  Not prone to defects  Custom made bags for each of the customers  The quick delivery of bags  The rave review which the company gets for its bags i.e. it basically carries a good name in the market  For its laptop bags, even though they are manufactured in china, the designing is done in San Francisco. so the exclusivity remains  Cost effective manufacture of laptop bags in china  Being able to adopt to changes in demand and fashion By manufacturing the bags in china the company saved the manufacturing cost but lost their niche of manufacturing and selling in America itself. The general perception of it being a Chinese product led to customers felling......

Words: 564 - Pages: 3

Case

.../InstructorResourceManual.pdf‎ The case was prepared by Mark S. Beasley, Ph.D. and Frank A. Buckless, Ph.D. of North Carolina State University and .... Case 1.1: Ocean Manufacturing, Inc. Ocean Manufacutring Inc The New Client Acceptance ... www.studymode.com/.../ocean-manufacutring-inc-the-new-client-accept...‎ Ocean Manufacturing, Inc.: the New Client Acceptance Decision: Case 1.1 Ocean ... Problem Solution: Harrison-Keyes Inc. Ayodeji Ajayi University of Phoenix ... Ocean Manufacturing, Inc.: The New Client Acceptance ... www.freecasestudysolutions.com/case-study-Ocean-Manufacturing-Inc-...‎ Case 1.1 Ocean Manufacturing, Inc.: The New Client Acceptance Decision Ocean Manufacturing, Inc. is recommended as a ... ORDER NEW SOLUTIONS ... Solution Manual for Auditing Cases An Interactive Learning ... testbanksfor.com › All test banks and solution manuals‎ Download Solution Manual for Auditing Cases An Interactive Learning Approach 5th Edition by Beasely. Solution Of Ocean Manufacturing Inc Free Essays 1 - 30 www.papercamp.com/group/solution-of-ocean-manufacturing.../page-0‎ Free Essays on Solution Of Ocean Manufacturing Inc for students. ... ACCT 805AE Case 4 Ocean Manufacturing, Inc The Osprey Group Feb 21, ... Auditing: r c aSe S t h at diSc uSS topicS rel ated to thiS Section 1.1 Ocean Manufacturing, Inc. . Case 1 1 Ocean Manufacturing Inc Free Essays 1 - 30 www.papercamp.com/group/case-1-1-ocean-manufacturing-inc/page-0‎ Case 1.1 Ocean Manufacturing, Inc.:......

Words: 447 - Pages: 2

Case to Case

...CASE STUDY 2 I. THE ARALIN TEACHER Mrs. Boots De Vola was assigned to teach the first section in third year level. She assumed that she is an effective and efficient teacher in Araling Panlipunan because of that. There are many teachers qualified and much deserving to teach the star section. Now, the students are complaining of the expenses regarding projects, special projects and the way she behave in classroom. II. HISTORY AND BACKGROUND OF THE FACTS Mrs. Boots De Vola have underwent the process of being LSB teacher, PSB teacher, before she was declared as regular teacher in Banana National High School. It has been five years that she handled Aralin in section one. There are congruency on each year complaint but since the students are afraid of failing her subject they remained quiet. I seldom hear news about her projects and the money she collected from her advisory class. Every single mistake has an specified amount to be collected as fine, but the students don’t know where these money will be spent. Another concern about Mrs. Boots De Vola is the way she handled and treated her students. She always nag and shout to students, for her it’s the way of disciplining her students. Some of the students chose to dropped schooling because they felt being degraded and they do not have money for everyday fine. Lately, a mother asked her about the special project of her son amounting one hundred thirty pesos. The project was properly discussed, but we found out that......

Words: 699 - Pages: 3

Clocky: the Runaway Alarm Clock

...What are the key marketing challenges facing Guari Nanda? How would you prioritize them in terms of which are most crucial to effectively bringing her new product to the market? (Answers listed in order or priority) Product positioning Nanda already has media/consumer interest, which should help her find interested partners for bringing the product to market, but she needs to first decide how to position her product in the market. Is Clocky a “Fun” product or a “Need” product? If Clocky is positioned as a fun/cute product, she needs to be careful to avoid turning the product into a fad or having price points so high they could alienate potential customers. If she positions Clocky as a Need product, she may raise consumer expectations, and would have to shift some of her limited resources to making sure Clocky was able to consistently deliver on its promise as a more effective alarm clock. By first deciding how to position the product in the market, Nanda can then decide on the most appropriate way to distribute, manufacture and market Clocky. It is also important to note that targeting either of the Fun or Need segment would not preclude her from selling to the other segment as well. Distribution: Choosing a distribution partner was important for Nanda because it would determine how the product would be delivered to the market and could have the greatest effect on relieving her financial pressure. A mid- to large-size distributor (such as Target or Wal-Mart) could......

Words: 1011 - Pages: 5

Individual Case Study: Clocky

...Akhil Jaura Professor Ambar Machfoedy June 25th 2014 Intro to Marketing Individual Case Study: Clocky Recommend a market positioning strategy for Clocky. Support/Justify your recommendations Creating an effective market position strategy requires a three-pronged method: segmentation, targeting and positioning. It is imperative to break down the market into the potential consumers of the product. In the case study we saw that Nanda created a questionnaire to glean more information from customers. This questionnaire along with reactions to the product when viewed on Good Morning America showed widely divergent reactions that Clocky engendered. Thus Nanda was able to split her consumers into two market segments: the need market and the fun market. The approach to marketing Clocky in these two markets would have to be different, as one included people ranging from lazy to narcoleptic, and the other a group of people that would simply enjoy a new, effective product that helped them get an early start to their day. Initially, one would believe that the fun market would be seemingly easier to market to, as Clocky could be shown as the cool new gadget in the market that everyone should have. This may have been the segment I would have based my market positioning strategy on had it not been so easy for Clocky to turn into a fad item. Because these people did not need Clocky they could easily get over the initial craze, or switch to other cheap copies once the product......

Words: 2249 - Pages: 9

Case

...A Guide to Case Analysis I keep six honest serving men (They taught me all I knew); Their names are What and Why and When; And How and Where and Who. — Rudyard Kipling 2 A Guide to Case Analysis In most courses in strategic management, students use cases about actual companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. It puts readers at the scene of the action and familiarizes them with all the relevant circumstances. A case on strategic management can concern a whole industry, a single organization, or some part of an organization; the organization involved can be either profit seeking or not-for-profit. The essence of the student’s role in case analysis is to diagnose and size up the situation described in the case and then to recommend appropriate action steps. Why Use Cases to Practice Strategic Management? A student of business with tact Absorbed many answers he lacked. But acquiring a job, He said with a sob, “How does one fit answer to fact?” The foregoing limerick was used some years ago by Professor Charles Gragg to characterize the plight of business students who had no exposure to cases.1 The facts are that the mere act of listening to lectures and sound advice about managing does little for anyone’s management skills and that the accumulated managerial......

Words: 7354 - Pages: 30

Case

...CASE STUDY OUTLINE Case studies should generally subscribe to the following organization: • Title. A thoughtful title that captures the essence of the case study. • Abstract. (or Summary) A one- or two-paragraph statement summing up the study (what, why, when, where, how, and who). This summary introduces the project, questions, hypothesis, and highlights of the important findings. • Introduction. (or Background). Describes what you did, and why it was of interest—opens the door to the case study and tries to get the passersby to enter. Typically several paragraphs, the introduction includes background information about the building/space, the designer's intent, the myriad of interesting topics to study, what sparked your team's curiosity, and how the team decided on the topic. • Hypothesis. (or Hypotheses). Presents the hypothesis (or hypotheses) that is the basis of your investigation, describes the question(s) that led to development of the hypothesis, and explains why the hypothesis was framed as it was (technical background, design interest, occupant concerns, etc.). Include a series of inquiry questions that would logically help you substantiate or refute the hypothesis. These will logically serve as stepping-stones for the methodology. • Methodology. Describes the step-by-step procedure employed and explains why it is appropriate to this case study, provides details of how, what, when, where, and who. It should......

Words: 420 - Pages: 2

Clocky Startup

...Case-Study - INBV The Reluctant Entrepreneur By Max Chafkin | Jul 1, 2007 The Start-up: Nanda Home The Founder: Gauri Nanda Rochester Hills, Michigan The business proposition: Part iRobot (NASDAQ:IRBT) and part Kate Spade, Nanda Home creates cute, clever products that are intended, in the words of its founder, to "humanize technology." The company already has one hit: Consumers have snapped up more than 9,000 units of a $50 plastic alarm clock. Set the alarm for 6 a.m. When the time comes, the clock wheels itself off your bedside table and rolls around the room, emitting R2D2-like squeaks. Dubbed Clocky, the little robot is manufactured in China and sold online and in design boutiques. The company also has a line of handbags designed to accommodate laptops. The founder: Gauri Nanda designed Clocky as a graduate student in MIT's Media Lab. The daughter of entrepreneurs--her parents recently sold their small weekly newspaper in Detroit--she aspired to become a designer at a large technology company. "I was opposed to the idea of starting a company," says Nanda. "I saw the hours my parents worked." After presenting Clocky to her class in the fall of 2004, she threw it in the back of her closet. She'd almost forgotten about it until the next spring, when several tech bloggers stumbled upon a photo of her invention online. Suddenly, Nanda was getting contacted by reporters and TV producers. Good Morning America called. She scrambled to fix the buggy......

Words: 978 - Pages: 4

Clocky Case

...Clocky Case Case facts / situational context * Nanda, a young and innovative M.I.T. graduate student is the founder of Clocky. * Clocky is an innovative alarm clock designed for people who have difficulty getting out of bed in the morning. Clocky could jump off and roll around the room, forcing people to get out of bed to turn off the alarm. * Why has Nanda introduced the Clocky? It is a new solution to ‘just’ snoozing. * The Clocky has already got overwhelming attention on diverse media. * It is a hype while it still in prototype fase this is not a great timing for Nanda, because she wanted to wait for another year to have the capacity to debut Clocky properly on the market. The case problem * Nanda faces many challenges as she is working towards the debut of Clocky. The main issue is how to position the Clocky on the market, while the Clocky already has so much media attention but still over a year away from production. She faces a number of difficult decisions conforming the 4 P’s. Marketing mix * Product: manufacture it at home or overseas? * Place: which distribution channels and which retail stores? * Promotion: how to direct the media attention? * Price: for what price to sell the Clocky? Competitions Two main competitors working on a wakeup-related product * “SleepSmart” = high price ($200-300) and high innovative/quality (device wakes up owners in the lightest stage of their sleep cycle). * Puzzle Alarm Clock = low...

Words: 333 - Pages: 2

Clocky

...ENTRE 555 | Clocky October 5, 2015 Jeffrey Roh 1. What are the key marketing challenges facing Gauri Nanda? How would you prioritize them? The key marketing challenges facing Gauri Nanda involved three separate and distinct factors: a) The first involved the disparity in the exposure that her product received and the availability of the product itself. From a logistical perspective, the challenge for her was how to continue to generate buzz and interest in the product prior to the actual ability to develop, manufacture, market and sell the product. b) The second factor involved whether or not to segment the market into the need market (those who need the product in order to address their sleeping disorder) versus the fun market (those who want the product for fun or pleasure). Each would have its own set of advantages and disadvantages. c) Finally, third factor had to do with the potential danger of Clocky becoming a fad. 2. Nanda has several options for positioning Clocky. How would you segment the potential market for Clocky and which target segment should Nanda focus? Outline the value proposition appropriate for each target market segment. Based on her own data,the largest segment of her target market were those in the two groups in the 26-45 year range. Nanda also realized that there was a correlation between age and % gifting. Personally, I would focus on the segment of this cohort that represented the sweet spot age range between 26-45 year olds who......

Words: 737 - Pages: 3

Clocky Case

...1. Introduction: In 2006 Nanda Home created the hugely popular “Clocky”, a fun and cute alarm clock that wakes up its customers by rolling around the room and requiring the customer to chase it. Over four years later, sales and profit margins have begun to shrink as Clocky’s product cycle nears its end, and Nanda Home is faced with the difficulties of replicating success. Nanda Home’s key issues revolve around how to market and brand a succeeding product to Clocky. 2. Executive Summary: This paper has identified a number of ways to resolve Nanda Home’s issues. In particular, the following points have been proposed: - Focus on product line extensions as opposed to new categories. Create a megabrand. Hire a sales and marketing team to assist Nanda in operating the business. Seek new distribution channels and utilize online marketing tools to expand the brand’s revenues. Look into collaborations. The key impediment to achieving these goals will be in the execution of the ideas. The core solution to overcoming this issue will be ensuring that Nanda has a successful team behind her to help her reaching her goals. 3. Situation Analysis, Evaluation of Options and Recommendation(s) A) THE MARKET SITUATION Customer Nanda Home has taken a product decision to target the alarm clock sector by introducing Clocky. Therefore, its customers will be alarm clock buyers. There are two types of alarm clock buyers:  “Need” based buyers require alarm clocks since......

Words: 3297 - Pages: 14

Clocky – the Runaway Alarm Clock

...Clocky – The Runaway Alarm Clock | Case Analysis Group 3 | | Problem Statement Even though Clocky was the center of the media hype, Gauri Nanda is faced with many pressing challenges and issues for its commercial debut in the marketplace: Analysis: 1. Industry Analysis The US alarm clock market in 2005 was quite fragmented with a significant number of players in the regular alarm clock as well as the niche alarm clocks segment. The Americans spent over $7 billion on clocks and watches. On an overall basis, the consumer spending on clocks, lamps and furnishing as a category showed a increasing growth trend. The imported watches segment was also growing at a CAGR of 4% since 2002. The alarm clock industry can be further analysed using the Porter’s model and generic strategies as shown below. Figure 1: Porter’s Five Forces Analysis Economies of Scale: In order to analyze the Economies of Scale in manufacturing of Clocky Alarm clock, we have divided the manufacturing unit of Clocky alarm into different segments. The major manufacturing units comprises of 1. Integrated Circuit Manufacturing Unit: The Integrated circuit industry shows a high economy of scale. Since this is one of the most important and costlier part in the alarm clock, the decision in finding out the overall economy of scale is highly influence by this manufacturing unit. 2. Outer plastic body manufacturing Unit: The plastic molding and manufacturing industry also shows significant......

Words: 5068 - Pages: 21

Clocky

...After Clocky’s and Nanda’s wide appearance in media and wining Ig Nobel Prize, a unique situation for marketing Clocky was created, that is significant interest to the product, readiness to buy and some predictable demand (awareness about product and forming attitude to it even before its launch). If Nanda leverages this, it will give her a great chance to create a successful and sustainable business. Obviously to have overall success the consistent strategy has to be defined. The key elements of which are market segmentation and positioning. Market segmentation implies split of the market into relatively homogeneous parts with similar characteristics and inherent customer behavior patterns. According to the case Nanda has identified two segments – “Need” and “Fun”. I would also point out one more segment - the corporate clients (“Corporations”), who could buy Clocky as a gift for their employees. From my point of view corporations as customers: • are not homogeneous with other customers buying Clocky for their specific needs and • have significant potential, since such a gift not only simply cover the niche of Crismass gift, but also refer to some corporate specific needs in terms of their employee’s behavior. Corporations segment primarily comprises companies whose business assumes that employees report to work on schedule. The studies showed that adults in Western nations sleep, on average, 2-3 hours less than human biology generally demands. Sleep deficiency......

Words: 1617 - Pages: 7

Case Case

...Case Analysis - FPL Energy FPL Energy is one of the nation’s leading independent generators of electricity. Dedicated to generating clean energy, 80 % of its capacity is fueled by clean and renewable resources. The United States is the nation with the largest generator of wind energy, and it operates the two largest solar fields in the world. FPL Group, with annual revenues of more than $8 billion, is one of the nation's largest providers of electricity-related services. Its principal subsidiary, Florida Power & Light Company, serves approximately 3.9 million customer accounts in Florida. FPL Energy, LLC, and FPL Group energy-generating subsidiary, is a leader in producing electricity from clean and renewable fuels. 2. Historical Overview FPL Group is a far different company today than the one Jim Broadhead joined in January of 1989 when he became president and chief executive officer. FPL Group was then engaged in a number of businesses unrelated to its core electric skills, including insurance and financial services, real estate, cable television, and agriculture. The company's principal subsidiary, Florida Power and Light, was considered a well-managed utility with an emphasis on quality. However, the utility's spiraling costs had resulted in electric rates among the highest in the Southeast. Today, FPL Group is nationally known as a high quality, efficient, and customer-driven organization focused on energy-related products and services. With a......

Words: 3471 - Pages: 14

Coldplay A Head Full Of Dreams 2018 1080p AMZN WEB-DL DD5 1 H 264-NTG | John Hamilton | Watch movie