Cmis

In: Computers and Technology

Submitted By twright86
Words 2838
Pages 12
Project 3- Research Paper
Tehira K. Wright
Instructor: Veena Radhakrishnan
Digital Media and Society CMST 301-6382
October 6, 2013

Outline
Social media apps and websites have opened the door for consumer driven news and content, as well as online streaming of almost anything. Partnered with smart phones and mobile devices, it comes as no surprise that more media is consumed via Smartphone, tablet or computer than any other way. “Digital media consumption leads the race with people using some sort of mobile or computer device 40% of the time, and television trails at a close second 38% of the time. That leaves radio and print media at 17%. Consumers spend a minimum of 2 hours every day watching videos and monitoring or engaging with social media. The bottom line—most of us spend about 12 hours every day consuming some form of media (Lewis)”. That’s a lot! Digital media is as common in our lives as the food in our refrigerators. It’s anything on the Internet, it’s your computer, your e-reader, tablet, desktop computer, Smartphone, gaming system and so on. If it’s a form of electronic content, then it’s probably digital media. In fact, if it has an on or off switch, you’re probably using digital media!

In today’s society, I would say that individuals who are involved with online social media are quickly gaining the mindshare of different company employees and changing just as fast. With all of the benefits that social media is bringing to the corporate world, a company may face a number of different risks. This could go from miscuing of company resources to conflicts of interest and disparagement of others. Social media is a challenging topic because it crosses over so many ethics and compliance issues. But just like any other ethics and compliance topic, it can and must be proactively managed for a company to safeguard its reputation and provide its…...

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