Cmos' Top Goals and Challenges

In: Business and Management

Submitted By luepamo
Words 389
Pages 2
CMOs' Top Goals and Challenges by Ayaz Nanji |
July 16, 2015 26 inShare Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
The report was based on data from a survey of 447 marketers at B2B, B2C, and mixed-model (B2B and B2C) companies from around the world (57% based in the Americas; 29%, EMEA; 14%, APAC).
Some 81% of senior marketers surveyed say retaining customers is one of their top agenda items; increasing brand awareness is the next most common goal (74% cite), followed by improving customer satisfaction (67%) and increasing customer profitability (54%).

Below, additional key findings from the report.

Challenges
More than half (55%) of respondents say a top challenge is meeting the needs of modern buyers who have access to a wealth of information about competing products/services.
Some 40% of respondents say they struggle to create enough content for their marketing efforts.

Best-in-Class Performers
As part of their analysis, the researchers examined what differentiates the data strategies of the best-in-class performing companies—those who self-report being in the top 20% in customer retention, revenue growth, profit margin, and response time to customer needs.
The analysis found best-in-class marketers are more likely to use customer feedback to develop new products/services (61% do so vs. 40% of those not best-in-class), provide internal stakeholders with tailored views of data (61% vs. 35%), standardize customer data across the business (51% vs. 39%), and integrate customer feedback into business decision making (50% vs. 37%).

About the research: The report was based on data from a survey of 447 marketers at B2B, B2C,…...

Similar Documents

Cmos

...CMOS Jose Capellan ITT-Tech CMOS or complementary metal oxide semiconductor is a type of integrated circuit technology. The term is often used to refer to a battery-powered chip found in many personal computers that holds some basic information, including the date and time and system configuration settings, needed by BIOS, or basic input/output system to start the computer. The CMOS memory is usually located with the real-time clock in the motherboard chipset or in a separate real-time clock chip. The PC reads the time from the RTC when it boots up, after which the CPU keeps time – which is why system clocks are sometimes out of sync. Rebooting the PC causes the RTC to be reread, increasing their accuracy. In modern-day PCs the nonvolatile BIOS memory is generally an EEPROM or Flash memory chip. There is still a backup battery involved, but its role is not to maintain the data stored in the RAM, only to keep the RTC chip operational. This name is somewhat misleading, however, as most modern computers no longer use CMOS chips for this function, but instead depend on other forms of non-volatile memory. CMOS chips are still found in in many other electronic devices, including digital cameras. In a computer, the CMOS controls a variety of function, including POST or the Power on Self-Test. When the computer’s power supply fires up, CMOS runs a series of checks to make sure the system is functioning properly. One of these checks includes counting up RAM or random access......

Words: 727 - Pages: 3

Cmos

...Semiconductor, or CMOS, is a widely used type of semiconductor. CMOS semiconductors use both NMOS(negative polarity) and PMOS(positive polarity) circuits. Since only one of the circuit types is on at any given time, CMOS chips require less power than chips using just one type of transistor. This feature makes them convenient for use in battery-powered devices such as laptops. Personal computers also contain a small amount of battery-powered CMOS memory to hold the date, time, and the system setup parameters. To access the CMOS on most computers, press the delete key as the computer is booting.(CMOS, 2013) CMOS has made changes over the years. CMOS memory has been changed from analog to digital. Another important change is the speed has increased. CMOS has also made changes in regards to noise reduction.(CMOS, 2013) In regards to size, CMOS memory has remained relatively unchanged over the years. It is only required to hold the basic boot settings for the system and so there was no need to increase the memory size. However, the size of the CMOS memory changes on the way it is set. Memory has the ability to be added or reduced from the computer.(CMOS Memory Size Mismatch, 2013) Over the years, CMOS has evolved into using EEPROM. CMOS does, at times, still use a battery on the motherboard but EEPROM is more popular. EEPROM is considered an advance feature and, as a result, has not yet been accepted by the majority of the market.(CMOS, 2013) Works Cited ......

Words: 295 - Pages: 2

Cmos

...Randy Ramirez NT1110 2/12/2014 C-mos Complementary metal–oxide–semiconductor (CMOS) Pronouncedsee-moss, CMOS is a widely used type of semiconductor. CMOS semiconductors use both NMOS (negative polarity) and PMOS (positive polarity) circuits. Since only one of the circuit types is on at any given time, CMOS chips require less power than chips using just one type of transistor. This makes them particularly attractive for use in battery-powered devices, such as portable computers.Personal computers also contain a small amount of battery-powered CMOS memory to hold the date, time, andsystem setup parameters. CMOS is an on-board semiconductor chip powered by a CMOS battery inside computers that stores information such as the system time and date and the system hardware settings for your computer. In the picture to the right, is an example of the most common CMOS coin cell battery used in a computer to power the CMOS memory. A Motorola 146818 chip was the first RTC and CMOS RAM chip to be used in early IBM computers. The chip was capable of storing a total of 64 bytes of data. Since the system clock used 14 bytes of RAM, this left an additional 50 bytes of space that was available for IBM to store system settings. Today, most computers have moved the settings from a separate chip and incorporated them into the southbridge or Super I/O chips. The standard lifetime of a CMOS battery is around 10 Years. However, this can vary depending on the use and environment that the......

Words: 752 - Pages: 4

Cmos

...Has the CMOS memory changed over the years? The CMOS (Complementary Metal Oxide Semiconductor) this is one of the types of technology used to make semiconductors (integrated circuits) such as processors, chipsets, DRAM, etc. A good thing about CMOS is that it requires very little power, compared to some other semiconductor technologies. Over the years technology has evolved and with time there have been many different types of batteries used to power the CMOS. The CMOS has not really changed very much the most that has changed with the CMOS is that the speeds has increased and the noise has the ability to be reduced. The technology has been changed from analog to digital. The high noise immunity has been replaced by a more silent one and also static power consumption has been lowered. Has the size of the CMOS memory increased, decreased, or stayed the same? The size of the CMOS memory has also stayed for the most part the same. There really has not been a need to store more than 512 bytes in the memory as it holds the absolute basic boot settings for the system. The typical size is still 512 bytes currently. Basically to store settings from the BIOS it just doesn’t need to have any more memory than the 512 bytes that it has. Determine if CMOS still utilizes RAM, requiring a battery on the motherboard, or has it evolved into using EEPROM? The CMOS still utilizes RAM but it is being rapidly replaced with EEPROM in today’s time. EEPROM is a small chip that......

Words: 317 - Pages: 2

Cmos

...important configuration information is stored in a special type of non-volatile memory, called Complementary Metal-Oxide Semiconductor, or CMOS (pronounced 'sea-moss'), which requires little power to hold on to its contents. CMOS runs on about a millionth of an amp of electrical current. This efficiency allows it to store configuration data for a long time (maybe years). In this paper I will explain how CMOS memory change over the years, if CMOS memory increased, decreased, or stayed the same, and if CMOS still utilizes RAM, requiring a battery on the motherboard. CMOS really hasn’t changed very much from what I could find on the internet… Mainly the speeds have increased and the noise has been reduced it also went from analog to digital. Originally, the IBM PC only used of a small portion of CMOS memory and the balance of the 64 bytes were left undefined. Once other manufacturers cloned the AT form factor it wasn’t long that other areas of the CMOS was used by various BIOS manufacturers for such user-selectable options as memory wait states, memory type, initial boot drive selection, boot-up clock speed, hard drive interface type, green options, shadow RAM options, cache options, and password protection of the CMOS contents. It still uses a small battery incase there is a power outage and still uses volatile RAM. The size of the CMOS memory has also pretty much stayed the same because there is no need to increase the size. There was never any need to store more......

Words: 421 - Pages: 2

Cmos

...Paper 1: CMOS Jose Ramirez ITT Technical Institute NT1110 08/03/2014 CMOS (complementary metal oxide semiconductor) is an onboard semiconductor chip powered by a motherboard battery/ CMOS battery used to store system time and date as well as system hardware setting for computers. CMOS is used to store certain system hardware settings and software configurations such as video type, disk type, and available memory. The CMOS is used every time your computer is starting up and when it is powered off. The CMOS is powered by a CMOS battery that keeps the CMOS memory running even though the computer is off. The CMOS cannot stop running or else important hardware settings needed to start up your personal computer could be deleted. The BIOS uses the information stored in the CMOS when starting up your system, faulty CMOS batteries, can prevent your system from starting up. CMOS memory has not changed over the years, the CMOS memory is a 64 or 128 bytes of RAM. The CMOS memory is still 512 bytes; the CMOS only holds the basic BIOS boot settings used in the system. The CMOS memory has not had any memory capacity changes since it was first developed but has been developed to run faster and produce less noise. Also in order to lower cost and increase, “the functionality of IC’s has resulted in it being used for analog only, analog/digital, and mixed signal designs.” (Baker R. Jacob pg. 8). CMOS memory still utilizes RAM, requiring a battery on the motherboard. CMOS......

Words: 449 - Pages: 2

Cmos

...CMOS memory in the computer has improved over time, it is much quicker and CMOS has become much quieter. A good thing about CMOS is that it requires very little power, compared to some other semiconductor technologies. The IBM PC only used of a small portion of CMOS memory and the balance of the 64 bytes were left undefined. The CMOS is powered by a CMOS battery and contains your system settings and is modified and changed by entering the CMOS setup. Once other manufacturers cloned the AT form factor it wasn’t long that other areas of the CMOS was used by various BIOS manufacturers for such user selectable options as memory wait states, memory type, initial boot drive selection, boot up clock speed, hard drive interface type, green options, shadow RAM options, cache options, and password protection of the CMOS contents. It still uses a small battery in case there is a power outage and still uses volatile RAM. This is used to store basic information about the PC’s configuration: number and type of hard and floppy drives, how much memory, what kind and so on. All this used to be entered manually, but modern auto configuring BIOS do much of this work, in which case the more important settings are advanced settings such as DRAM timings. The other important data kept in CMOS memory is the time and date. The CMOS still utilizes RAM but it is being rapidly replaced with EEPROM in today’s time. EEPROM is a small chip that data can be written and re-written to with codes. As we all......

Words: 364 - Pages: 2

Cmos Paper

...Complementary metal–oxide–semiconductor (CMOS) is a technology for constructing integrated circuits. CMOS technology is used in microprocessors, microcontrollers, static RAM, and other digital logic circuits. CMOS technology is also used for several analog circuits such as image sensors (CMOS sensor), data converters, and highly integrated transceivers for many types of communication. Frank Wanlass patented CMOS in 1967 (US patent 3,356,858). CMOS is also sometimes referred to as complementary-symmetry metal–oxide–semiconductor (or COS-MOS). The words "complementary-symmetry" refer to the fact that the typical digital design style with CMOS uses complementary and symmetrical pairs of p-type and n-type metal oxide semiconductor field effect transistors (MOSFETs) for logic functions. Two important characteristics of CMOS devices are high noise immunity and low static power consumption. Since one transistor of the pair is always off, the series combination draws significant power only momentarily during switching between on and off states. Consequently, CMOS devices do not produce as much waste heat as other forms of logic, for example transistor-transistor logic(TTL) or NMOS logic, which normally have some standing current even when not changing state. CMOS also allows a high density of logic functions on a chip. It was primarily for this reason that CMOS became the most used technology to be implemented in VLSI chips. The phrase "metal–oxide–semiconductor" is a reference to......

Words: 410 - Pages: 2

Criminal Justice and Security Goals and Challenges

...The goals and objectives of the federal, state, and local law enforcement agencies differ in what they can each handle. As a whole, they have the objective to protect and serve the public, but separately, each branch, federal, state, and local handles their own sections of the government services. For example, the federal law enforcement agencies have goals and objectives that involves the protecting of our border, making sure that we are enforcing customs regulations, as well as upholding immigration laws. The state law enforcement goals and objectives are lie with highway patrol, investigations, and emergencies that extend beyond the control and power of local law enforcement agencies (2008, Matrix Group). Whereas, the local law enforcement agencies, their goals and objectives lie in municipal, county, tribal and regional police. The biggest challenges that federal, state and local law enforcement agencies face is following the correct procedure. Procedural Criminal Law are specific rules and laws that govern how criminal laws administered. It sets forth a standard in how situations are to be handled from the investigation stage of a crime, down to the arrest, trial, and the sentencing of the defendant. Due Process also falls under this category, as this is a process that must be followed before a person can be legally deprived of their life, liberty, or property. Due process is a characteristic of law that requires the state and its officers to respect any and all......

Words: 1440 - Pages: 6

Cmos

...CMOS (complementary metal oxide semiconductor) is an on board semiconductor chip powered by a motherboard battery/ CMOS battery used to store system time and date as well as system hardware setting for computers. CMOS is used to store certain system hardware settings and software configurations such as video type, disk type, and available memory. The CMOS is used every time your computer is starting up and when it is powered off. The CMOS is powered by a CMOS battery that keeps the CMOS memory running even though the computer is off. The CMOS cannot stop running or else important hardware settings needed to start up your personal computer could be deleted. The BIOS uses the information stored in the CMOS when starting up your system, faulty CMOS batteries, can prevent your system from starting up. CMOS memory has not changed over the years, the CMOS memory is a 64 or 128 bytes of RAM. The CMOS memory is still 512 bytes; the CMOS only holds the basic BIOS boot settings used in the system. The CMOS memory has not had any memory capacity changes since it was first developed but has been developed to run faster and produce less noise. Also in order to lower cost and increase, “the functionality of IC’s has resulted in it being used for analog only, analog/digital, and mixed signal designs.” (Baker R. Jacob pg. 8). CMOS memory still utilizes RAM, requiring a battery on the motherboard. CMOS memory still utilizes RAM but EEPROM has come into the computer......

Words: 315 - Pages: 2

Challenges

...THE RESILIENCY CHALLENGE: CONSTRUCTING THE AGILE SUPPLY CHAIN FOR HEAVY INDUSTRY June 2014 By Lisa Harrington, President, lharrington group LLC and Associate Director, Supply Chain Management Center, Robert H. Smith School of Business, University of Maryland 2 The resiliency challenge The engineering and manufacturing sector (E&M) is the definition of diversity. The companies that make up the sector manufacture everything from jet engines and drilling rigs to simple fasteners and filters. Broadly speaking, though, E&M firms fall into a number of sub-sectors including Aerospace and Aviation and Industrial and Construction Equipment. The overall sector, like all industries, faces a myriad of issues around volatility, including dealing with natural disasters and supplier disruptions. But these issues aren’t the only ones that keep sector executives up at night. E&M CEOs also worry about how to transform their frequently large and conservative companies into agile enterprises capable of meeting new competition and opportunity head on with faster, leaner and more resilient operations. Global market dynamics are driving the need for transformation. As emerging markets grow and new markets emerge, demand is dispersing geographically. Demand is also fragmenting as a result of increasingly complex requirements from customers both for new product customization and post-sale support and service. Customers want – and expect – more choice......

Words: 5054 - Pages: 21

The Security Goals as Well as Challenges of Criminal Justice Paper

...The security goals as well as challenges of criminal justice paper University of Phoenix The security goals as well as challenges of criminal justice paper In this paper, it will discuss the criminal justice, security challenges, and objectives. Like the various goals local, state, and federal, the challenges they are dealing with and their roles. The goal of probation, parole, also correctional organization the privatization of government services, for the purpose of private and corporate security. Differing goals and objective The purpose the local, state, and federal police forces, vary on the challenges that they can do. They all have the goal to secure and serve society. However, independently, each section of the different agencies like local, state, as well as federal take care of their branches, they assigned to do their duties for the government. Like, for instance, police, branches that the federal intention, which deal with watching to see if custom guidelines followed. Also making sure that the immigration law being enforce, and securing the borders of the United States. The law enforcement branch state their purpose is with investigations; they deal with the emergency repose that out of local police department's control jurisdiction; also they deal with patrolling the highways. While police are local, their intent is to address the response to metropolitan, local, also district (go law enforcement,......

Words: 1750 - Pages: 7

The Security Goals as Well as Challenges of Criminal Justice Paper

...The security goals as well as challenges of criminal justice paper University of Phoenix The security goals as well as challenges of criminal justice paper In this paper, it will discuss the criminal justice, security challenges, and objectives. Like the various goals local, state, and federal, the challenges they are dealing with and their roles. The goal of probation, parole, also correctional organization the privatization of government services, for the purpose of private and corporate security. Differing goals and objective The purpose the local, state, and federal police forces, vary on the challenges that they can do. They all have the goal to secure and serve society. However, independently, each section of the different agencies like local, state, as well as federal take care of their branches, they assigned to do their duties for the government. Like, for instance, police, branches that the federal intention, which deal with watching to see if custom guidelines followed. Also making sure that the immigration law being enforce, and securing the borders of the United States. The law enforcement branch state their purpose is with investigations; they deal with the emergency repose that out of local police department's control jurisdiction; also they deal with patrolling the highways. While police are local, their intent is to address the response to metropolitan, local, also district (go law enforcement,......

Words: 1750 - Pages: 7

Top Pm Challenge

...Top Project Manager Challenge: Team Motivation Yevhen Grinman Executive Summary Practice to hire profession project manager (PM) to lead projects is becoming more and more popular in organizations. However, project managers’ scope of responsibilities is usually misunderstood. Yet the belief in that project manager is responsible for project’s success and failure is common among researchers. According to PMBOK (2008) successful project is the one that achieved on time, on schedule, and within the budget; this definition of success identifies only variables that need to be addressed, while there are more pieces to successful project management. According to common definition PM is responsible to ensure project’s “timely delivery, adherence to budget constraints, scope, and quality specifications” (PMBOK, 2008). However, successful project management is more than just following presumed project management methodologies and techniques. PM may have necessary skills to guide project team through various stages of project while lack basic people skills that in the future can cause project’s failure. Herein lays major scope of project manager’s responsibilities in meeting project objectives as well as fulfilling team members’ behavioral needs. Some project managers along with researchers tend to overlook less tangible elements of successful project which is team motivation. Top PM Challenge In Fundamentals of Project Management Heagney (2012) reveals that......

Words: 564 - Pages: 3

Top Five Management Challenges

... LESSON 2 EXERCISE 2-1 THE TOP FIVE CHALLEGENGES 1. SCOPE OF THE PROJECT LACK OF CLARITY Once completed, becomes the basis for future project decisions because it contains the criteria used to determine if the project or phase of the project has been completed successfully. This scope will form the basis for an agreement between the project team, the customer and the project sponsor identifying both the project goals and mayor project deliverables. 2. CHANGING PRGANIZATIONAL PRIOITIES Priorities are very much everything in our economies and organizations creates uncertainty of them. I think one of the most difficult or frustrating experiences a project manager can suffer is managing within this environment while the project is being implemented. This is like a strategically driven scope where the organization may change the project’s goals deliverables, budget or time line. A project that is critical today may not be as important tomorrow and the project manager may be told to put it aside for a while and work on the newer priorities. A change in top management is another factor to be considered. This could result in change in priorities, direction of expansion and other efforts. The project manager has little control over these occurrences. Hopefully, the project has a clear process for managing project changes. There are always ways to reduce the impact of the changes by informing the teams, concentrate on executing the change, revise schedules......

Words: 871 - Pages: 4

Vikings S05E11 WEB h264-CONVOY[rarbg] | Gamer345 | Équipement de nettoyage électrique