Cocacola

In: Business and Management

Submitted By razazaidi
Words 1265
Pages 6
Submitted By – Raza Zaidi
Roll No – 7417
Date – 07-06-2010
Company Name – The Coca Cola Company
Industry – Beverage
Founded – 1892
Founders - Dr. John Stith Pemberton & Ed Holland
Product/s – Coca-Cola
Carbonated Soft Drinks
Water
Other Non-alcoholic beverages
Key People – Muhtar Kent (Chairman & CEO)
Headquarters - Atlanta, Georgia, United States
Website - http://www.thecoca-colacompany.com/
Company Description

The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

Vision
The Coca Cola vision serves as the framework for the Roadmap and guides every aspect of the business by describing what the company needs to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. * Profit:…...

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