Coffee Cart Business Plan

In: Business and Management

Submitted By bensar
Words 1443
Pages 6
Develop a clear vision and translate it into a meaningful mission statement
We believe that there is a segment of the population that would like to be able to purchase a premium cup of coffee and other coffee products quickly and easily without having to take time to patron a store or navigate a parking lot. Our mission is to provide a premium product efficiently and at a bargain price to consumers in a drive-thru structure with easy in/out access and to grow profitably to offer more locations for underserved consumers.
Assess the company’s strengths and weaknesses
The size and structure of the business will enable faster service and the lower overhead will enable lower prices than the competitors. Ease of access and expedited service mean that customers can receive friendly, fast service and be one their way with their busy day. Due to limited structure size the variety of products offered would be limited to coffee and coffee specialty drinks and a limited menu of baked goods. Start up funding for this business is personally available without having to obtain loans saving on interest costs.
Scan the environment for significant opportunities and threats facing the business
Observations of the area conclude that there are no other businesses similar that would offer similar products. The traffic leaving this area on their morning and evening commute is increasing as this is one of the fastest growing communities in the state. Threats to the business would be others who open similar kiosks to compete.
Identify the key factors for success in the business
Communications with local consumers indicate that this would be a welcomed addition to the community as they now have to leave early to be able to stop at one of the shops that are off the main throughway to make their purchases and wait in long lines. We will be located on the right hand side of the highway…...

Similar Documents

Venezia Coffee Roasters - Business Plan

...VENEZIA COFFEE ROASTERS - BUSINESS PLAN No t e b o o k: ENgen C re a t e d : Ta g s : U RL : 2/24/2013 3:12 AM Upda te d: Coffee, Examples, Marketing, Planning 2/24/2013 3:17 AM http://ww w .referenceforbusiness.com/business-plans/Business-Plans-Volume-… VENEZIA COFFEE ROASTERS - BUSINESS PLAN 14600 Waterfront Drive Kennebunk, ME 04043 Two seasoned coffee roasters found their niche in a seemingly saturated market. This plan illustrates that their specialty lies not only in their roasting methods, but also in their socially responsible business practices. Their mission is to balance the needs of their customers, their environment and the coffee growers. Venezia Coffee Roasters' detailed financial tables showcase the preparation needed to make them a competitive small batch coffee roaster in the New England region. STATEMENT OF PURPOSE DESCRIPTION OF BUSINESS GOA LS AND OBJECTIV ES MANAGEMENT PRODUCT AND SERV ICE SPACE, EQUIPMENT AND LOCATION MARKET INFORMATION/MARKETING COMPETITION FINANCIAL DATA STATEMENT OF PURPOSE Venezia Coffee Roasters seeks loans totaling $56,000 to: purchase equipment and inventory, rent working space, and perform the necessary renovations and improvements, and provide adequate working capital. This sum, together with an additional $23,000 investment from friends and family, will be sufficient to launch a profitable small-batch gourmet coffee roasting company. The initial form of organization will be sub-chapter "S" with a......

Words: 9503 - Pages: 39

Business Plan for Coffee Export Company

...BURUNDI COFFEE EXPORT COMPANY By Benjamin TURIKUBWAYO Business plan April 2010 EXECUTIVE SUMMARY What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it to roasters in the US and Europe. What is the market size? Statistics from the International coffee organization show that there is a decrease in the coffee export in the year 2010 compared to year 2009. “World coffee exports amounted to 7.1 million bags in February 2010, compared with 8.7 million in February 2009. Exports in the first 5 months of coffee year 2009/10 (Oct/09 to Feb/10) have decreased by nearly 11% to 35.6 million bags compared to 40 million bags in the same period in the last coffee year. In the twelve months ending February 2010, exports of Arabica totaled 59.4 million bags compared to 63.8 million bags last year; whereas Robusta exports amounted to 33.2 million bags compared to 34.4 million bags"1. This shows that there is a big demand on the market even thought the prices have been affected by the global economic downturn. BCEC will work with a Switzerland company (SCHLUTER sa) specialized in coffee export to Europe and USA market. BCEC expected production......

Words: 3323 - Pages: 14

Mobile Coffee Cart

...Mobile Coffee & Food Vehicles Call us on 1300 721 811 Unit 13, 22 Cessna Drive, CABOOLTURE, 4510 info@coffeebella.com.au www.coffeebella.com.au The Walk - In Coffee Trailers are designed as a self contained mobile café to cater for any function or event. Its primary aim is to cater for static operation at an outdoor venue. This unit gives you the comfort of an enclosed working environment where you stand and work inside the trailer and serve your customers on the outside. This versatile unit can be custom fitted you meet your requirements. Whether you need a small unit or large, this is the perfect option for your catering business, giving you lots of choices and options to suit your catering needs. This stunning Walk-In Coffee Trailer is just perfect for...        Roadside, Beachside or Park School Events Sporting Events Festivals Fund raising events Markets Concerts Sample photo only The Walk In Coffee Trailer includes:                       Solid metal frame and a range of body sizes Choice of mechanical or electric brakes Two serving counters (on both the rear and footpath sides) Solid fibreglass panel construction Food grade stainless steel benches 2 x Stainless sinks (1 x large and 1 x small) in benchtop with pressurised water supply Lighting for evening Operation Fully lockable entry door and windows Large lift up serving window Fresh and wastewater tanks 12v & 240v Electrical fit out with deep cycle battery, and earth leakage......

Words: 379 - Pages: 2

Coffee Distribution Business Plan

...Coffee Distribution Business Plan Executive Summary The Coffee Warehouse is a new business providing high-quality, full service distribution of coffee, specialty beverages and beverage-related supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market. The principal owners are Steve and Jennifer Smith, whose combined experience brings office management, high levels of customer service, and over 20 years in distribution and sales management.  At this time we are seeking additional equity capital to compliment our own investment and are seeking to arrange a bank line for inventory and receivables financing.  We have firm commitments to distribute several high-quality new age beverage products, and have verbal commitments from independent retailers throughout the Spokane and Northern Idaho market to carry our product.  We plan to distribute our first products within 30-60 days of finalizing financial arrangements. Sales projections for The Coffee Warehouse are estimated to begin at approximately $2,229,000 the first year, increasing to approximately $2,558,000 in Year 2 and approximately $2,936,000 in Year 3.  Our net profit is projected at approximately $283,000 the first year, increasing to $406,000 by the end of the third year of operation. Distinguishing characteristics of our business will be the combination of management experience, sales and distribution experience, high-quality, innovative products and exceptional customer......

Words: 7257 - Pages: 30

Coffee Export Plan

...Eurocafe Primary target: -Finland: Eurocafe selected Finland as one of the primary targets because due climatic reasons coffee isn’t cultivated in this country. The Finnish population is accountable for Europe’s highest per capita coffee consumption making it a very rewarding market for coffee worldwide. We are looking to target people from Finland between the ages 18 & up. Some of the distribution channels we are planning on using will be foreign retailers, distributors, and representatives. The foreign retailers will be places where traffic is constant like universities, shopping centers, coffee shops and hotels. Secondary target: Canada: This will be our secondary target market since its industry grew by 21% in retail value reaching $1.9 billion only in 2013. Making this country one of the highest per capita coffee consumption in the world. Canada has a population of 35.16 million people making it a tremendous market for global expansion. In Canada the distribution channels that will be used are representatives, distributors, and foreign retailers. Product selection Coffee beans roasted nondecaffinated 1. At what price should your firm sell its product in the foreign market? $6.50 2. What type of market positioning (that is, customer perception) does your company want to convey from its pricing structure? 3. Does the export price reflect your product’s quality 4. Is the price competitive? 5. What type of discount (for example, trade, cash, quantity) and......

Words: 313 - Pages: 2

Coffee Cart

...room for them to collaborate with others no matter their ethnic background. HR should have set in stone a strategic plan in how to recruit talent and that could be by one or two ways; offering workshops in the company to seek who does a satisfying job, or promote from within. In general recruiting for diversity is a factor that these companies need to implement. When recruiting for diversity, these companies are introducing themselves with, “different backgrounds and perspectives that lead a variety of ideas, knowledge, and ways of doing things. European companies will widen their range of perspectives, knowledge, and approaches from which decisions are made” (Recruiting for Diversity, n.d). Some techniques that can be used to recruit are that of networking and making job posts more descriptive so you have a pool of people to choose from. Measures and Mechanisms for an Affirmative Action Program Having goals towards a good Affirmative Action Program will ensure that your selection process and/or pool of candidates have a reflection of these goals. In the article called “Affirmative Action and Diversity: Implications for Arts Management” by Antonio Cuyler, he explains that, “historically, employers made decisions with discriminatory personnel practices in mind. Affirmative action’s true intent, then, is to ensure that the best candidate earn the business, educational, and/or employment opportunity” (Cuyler, 2013). With this in mind, many companies feel that due to......

Words: 1940 - Pages: 8

Coffee Shop Marketing Plan

...Selvin Dubon Selvin Dubon Strategic plan for the management of the café, bakery and chocolates neighborhood and internet business Strategic plan for the management of the café, bakery and chocolates neighborhood and internet business Buday’s Sweet Temptations Cafe Strategic Plan Buday’s Sweet Temptations Cafe Strategic Plan Contents Strategic Plan Part 1: Business Concept 2 Buday’s Sweet Temptations Cafe 2 Mission 2 Vision 2 Guiding Principles and Values 2 Strategic Direction 3 Competitive Advantage 4 Strategic Plan, Part II: SWOTT Analysis 6 Introduction 6 SWOTT 6 Buday’s Sweet Temptations Café SWOTT Table 7 External Forces 8 Internal Forces 10 Economic and Legal/Regulatory Trends 11 Adapting to Change 11 Supply Chain Operation 12 Issues and/or Opportunities 12 Conclusion 12 Balanced Scorecard 14 Financial 16 Internal Business Process 16 Customer 17 Learning and Growth (Employees) 17 Communication Plan 18 Communication Plan Table 19 Conclusion 21 References 22 Strategic Plan Part 1: Business Concept Buday’s Sweet Temptations Cafe Buday’s Sweet Temptations Café will be a neighborhood café and catering business offering specialty chocolates, baked goods, sandwiches, and gourmet coffee and other assorted drinks; and it will be an online virtual café that offers products for sale through a sophisticated website. The business will be designed to be a meeting place and a focal point for the community in person......

Words: 3944 - Pages: 16

Madmug Coffee Business Plan

...Madmug Coffee Business Plan General Company Description So, picture walking into a coffeehouse that is full of taste, full of warmth, full of belongingness, and full of passion. A place that not only offers your favorite drinks, but a place that offers you something to look forward to. When you walk into the coffeehouse you are inspired by the opportunities that are to come. As you order your special drink you feel welcomed and are aware that you are exactly where you are supposed to be. If you are in need of a study break, a study place, or meeting up with an old friend, this is exactly where you belong. So stop in for a bit or stay for a while. Madmug is where you will find your peace. Madmug Mission: To use our cup of coffee to motivate individuals to become better than they were when they woke, to inspire with friendship, enthusiasm, and creativity. We want to be the coffeehouse that takes individuals beyond just coffee. Madmug values: We aspire to create a culture of warmth and belonging, where everyone is welcome. We promise to deliver our very best in all we do, holding ourselves accountable for results. Within every cup we promise to satisfy your needs at that very moment. Madmug coffee is 100% committed to buying, roasting, retailing, and wholesaling specialty coffees. We believe that, to do this, we must build strong relationships with all of the people who are involved in bringing coffees to our roasters. We will respect and foster those......

Words: 4355 - Pages: 18

Business Plan for a Coffee Shop

...Alice Watson BUSINESS ASSIGNMENT A Cup of Books Hypothetical Business Plan A CUP OF BOOKS A CUP OF BOOKS 1. Executive Summary This business plan outlines the main goals and features of A Cup Of Books a second hand as well as new bookstore with a café within. This business plan includes: * Business Goals -Two short term -Two long term * Business idea/description/outlook -Situational analysis -Description of motive * Operational Plan -Inputs - Process Transformation - Outputs - Quality management * Marketing Plan -Target Market identification -Marketing mix * Financial plan -Budget * Human resource plan - Staff number - Staff role -Staff acquisition - Staff training and development - Employment contracts 88 words 2. Goals 2.1 Short-term goals: 2.11 To establish a customer basis in the wider area by receiving a thousand likes on Facebook and 500 followers on Instagram, within 12 months so to establish the brand and product name and create popularity amongst younger generations. 2.12To create goodwill within the local area by creating a regular business rate as part of peoples morning routines via either morning discounts or loyalty coffee cards, so to ensure the businesses reputation is positive and therefore create a good atmosphere in association to the store and returning customers, all within 12 months. 2.2 Long-term goals: 2.21 To become the sole bookstore within 50km radius due to directing the......

Words: 2014 - Pages: 9

Original Imc Plan: Coffee World

...Assignment 4 Original IMC Plan Integrated Marketing Communication (MBA 570) Zaved Mannan D-6 Tower Bhaban, Fuller Road Dhaka University Campus Dhaka 1000 Bangladesh Student ID: 11320053 Date: 12.10.2011 Charles Sturt University Australia Executive Summery Coffee World is Swiss based global premium coffee chain and like to expand its business in Spain. Marketers have prepared an original IMC plan based on zero-based planning model. Target markets are mainly tourists (40%), professional (30%), students (20%) and others (10%). This report has analyzed critically Company’s strengths, weaknesses, opportunities and threats in Spain market. Communication objectives can be based on think-feel-do model. Coffee World’s behavioral communication is to offer best product and service to the customer. Marketers will use various MC tools to crack the Spanish market. Campaign message will be “Where The World Meets!” Marketers will use ‘demonstration’ and ‘humor’ strategy to run IMC plan. A detailed IMC plan for Coffee World is discussed in this report. The report will evaluate the effectiveness of proposed IMC plan. Table of Contents Introduction 4 Zero Based Planning 4 Identify Target Market 5 SWOT Analysis 6 Marketing Communication Objectives 8 Developing Strategies & Tactics 10 Integrated Marketing Communication 12 Evaluation Effectiveness 15 Conclusion 15 Appendix 16 References ...

Words: 7760 - Pages: 32

Coffee Cart Business Plan

...Analysing The Macro-Environment Macro-environment analysis of The Coffee Company for the Chai Latte powder product The Coffee Company is 100% privately owned and operated company. It has been in operation since 1998 and has over 10 years experience in the coffee manufacturing market. The Coffee Company provides fresh roasted coffee to over 1000 food service customers across Australia and its retail products are available in leading Australian retailers. The Coffee Company plant is based in Moorabbin and uses market leading production methods to deliver consistent quality and flavour. The Coffee Company has sales offices in all the Australian capital cities. The current product range consist of coffee beans, ground coffee and liquid chocolates in a variety of styles and sizes. The purpose of this report is to provide a macro-environment market analysis in relation to the development and manufacturing of a Chai Latte powder product. The macro-environment consists of six types of forces: demographic, economic, natural, technological, political and cultural. The Coffee Company must take into account the trends and changes in each of these environments, which can both pose challenges and opportunities. Demographic Environment As defined by Kotler et al, demographics are the "study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics" (Kotler, 2007). One of the most significant trends in Australian......

Words: 302 - Pages: 2

Business Plan

...Business plan Smith Warehouse Las Catalinas Mall P. O. Box 362 Caguas, Puerto Rico 00726-0362 Telephone (787) 555-7755 Fax (787) 555-7756 E-Mail SmithWarehouse@gmail.com Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 5 V. Marketing Analysis 7 VI. Operational Plan 8 VII. Busisness Risk and Options 11 Executive Summary Thanks to the development of the web and its incremental use, Smith Warehouse has decided to create an online supermarket with delivery. “No waiting in line, no wasting of time”. Our business allows you to compare prices across the largest Grocery and Health & Beauty products in the PR. Visit our website; you're guaranteed to find the best prices, all the offers and the best value. General Company Description www.SmithWarehouse.com is a shopping website will serve as guide for the best offers and best buys for food prices. It will allow you to compare the value and prices of your entire cart, comparing with others retailers in the PR. It automatically checks what's in your basket and recommends swapping items for ones of better valued products. You can choose from five different departments: * Grocery * Produce * Dairy * Health & Beauty * Wines & Beers How much can you save? You can save up to 35% on the total of your shopping’s.   Ways to Save * Personal Shopping Companion Bar - Get the best value for your cart...

Words: 2272 - Pages: 10

Business Plan Coffee Shop

...Services 5 3. Market Analysis Summary 5 3.1. Market Segmentation 6 3.2. Competitive Comparison 7 4. Strategy and Implementation Summary 7 4.1. Competitive Edge 7 4.2. Marketing Strategy 8 5. Management Team 8 5.1. Personnel Plan 9 6. Financial Indicators 9 6.1. Revenue Forecast 9 6.2. Break-even Analysis 10 6.3. Projected Profit and Loss 11 6.4. Projected Cash Flow 12 6.5. Sensitivity Analysis 14 7. BIBLIOGRAPHY 16 List of Figures Figure 1: Start-up 4 Figure 2: Gross Margin and Profit 12 Figure 3: Year One Cash 12 List of Tables Table 1: Start-Up Expenses 3 Table 2: Personnel Forecast 9 Table 3: Revenue Forecast 9 Table 4: Break-even Analysis 10 Table 5: Pro Forma Profit and Loss 11 Table 6: Pro Forma Cash Flow 13 Table 7: Projected Balance Sheet 13 Table 8: Best Case Scenario 14 Table 9: Worst Case Scenario 14 1. EXECUTIVE SUMMARY Bistro, a successful business located on the ground floor of a commercial building in Johannesburg, South Africa, is currently available for sale to new management. The company is a quick service café that sells breakfast, coffee, pastries, and other typical café items. ABC catering, ABCC (also referred to as “the Company”) is a start-up business that will purchase this business and continue operating it with the same quality of products and services that has made Bistro a successful company during its years of operation. Bistro taps into the market created by the workers in its office building, which has...

Words: 5468 - Pages: 22

Gloria Jeans Coffee - Marketing Plan

...Gloria Jeans Coffee – Marketing Plan 1. Describe the competitive advantages that your business would offer Gloria Jean’s Coffee is a leading specialty coffee retailer and one of the most famous coffee brands in the world. We provide consumers with a large range of specialty coffee including estate, origins and delicious flavored coffees, a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet. After running this coffee business for 3months in Auckland City Central, there is an amount of regular customers who come to have a coffee or another beverage daily. Base on the theory of Loyalty of Customers who will continuously consume the same product or service, the regular customers will not change their consume habit even there is a discount promotion for the same products. Furthermore, another key competitive advantage is the service which provides to the customers will add value to the business and all the staff are trained professionally to service. Location is another advantage. Customers will buy coffee if the location is suitable and convenient to buy. The Gloria Jean’s Café is operating in the heart of Auckland City Central where a tone of companies, schools has and shops which attract a huge amount of people pass by the Café. Based on a study of Customer behavior, Company’s staffs are highly likely to have a coffee in the mornings. 2. What will be the key marketing objectives? The mission......

Words: 776 - Pages: 4

Coffee Cart Business Plan

... Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans. The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period. Need actual charts? 1.1 Objectives Java Culture's objectives for the first year of operations are: * Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide. * Turn in profits from...

Words: 7049 - Pages: 29

Bad Move - Season 2 | Season 2 Episode 6 Janet and Michael | 1x13 Garo