Company G 3 Year Marketing Plan

In: Business and Management

Submitted By meakscott
Words 2469
Pages 10
Company G
3-Year Marketing Plan
Assessment Code: 318.1.5-06-15
Student Name:
Student ID:
Date: February 15, 2013
Mentor Name:

Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction Company G is a well-established company with an exceptional reputation in the electronics market. Company G’s engineers and designers have been extremely successful in the small appliance market for a number of years. Our new product for this three year marketing plan is an In-Home Soda Machine. The In-Home Soda Machine allows users to create their own carbonated drink from a variety of flavors conveniently in their own home.
Mission Statement The newest appliance by Company G is the In Home Soda Machine. It allows individuals and families the ability to make soda in their home quickly and inexpensively. Consumers will be able to choose from 60 different flavors and have fresh soda in 30 seconds. This new appliance complies with our mission statement of: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.
The Product
The In-Home Soda Machine is a sleek and easy to use small appliance that comes in six different colors to match the décor of your kitchen. The In-Home Soda Machine is designed to create…...

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