Company-G

In: Business and Management

Submitted By Teel614
Words 3602
Pages 15
Company G
3-Year Marketing Plan Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction Company G was founded in 1994, over its twenty years In existence Company G has become one of the most recognizable names in the small electronics market. This may the company will be launching a new product the G-Force Blender. This blender is designed to make smoothies and blend food in record time. This products target market is huge as it expands between men and women 18 to 50 years of age who are looking to like a healthy life, Therefore with the huge market Company G is hoping to reach it is looking to launch this product internationally in hopes it will make life more convenient for its customers.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
The G-Force Blender will provide its customers with an exceptionally high quality product that will meet if not exceed the standards Company G has established in the market.
Company G has filed a patent for its new innovative blending technologies that will chop and liquefy solid foods at record speeds thanks in part to its new blade system. This technological innovation will not only provide a greater convenience to all of its…...

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