Competition Analysis

In: Business and Management

Submitted By wellgreen
Words 677
Pages 3
Continuing with the company/product you chose in week one writes a 6-7 paragraph analysis of the competition this product faces. What particular market segment is this product trying to reach? In your opinion, are they successful? How is the product being positioned? What type of outside influences do customers face when purchasing this product? What impact, in any, does it have on the consumer?
The Ford Fusion Hybrid faces some pretty good competition from several direct and indirect competition. Hybrids are becoming more popular and some are going to choose based on the company and not the actual vehicle. Chevrolet, Honda, and Toyota have some good competitive models for those people who are being targeted. The environmentally minded and those wanting to cut their fuel consumption are also being targeted by the all electric cars on the market and the very high gas mileage vehicles offered by most manufacturers of vehicles. When looking at hybrids, the target markets include those people who are environmentally savvy and those who want value for their money. The ability to gain from the low fuel consumption combined with safety issues of driving in any conditions and in any type of traveling traffic is a goal feature to promote in those markets. However, many will still prefer the more comfortable knowledge of how the high mileage cars work and their reliability. People wanting to just lower their gas bills will be targets of these types of vehicles and though they may have the dual concerns of the environment, people are often slow to change. So far, the Ford Fusion is selling very well to its target markets and even with the all electric competition of the Ford Focus, the Fusion is expected to remain a good seller. One aspect that makes it popular and more competitive, especially with the Prius and the other hybrids is the size. The Fusion is not a small…...

Similar Documents

The Competition

...The morality of Competition Summary about competition often take the form of: Is competition good or bad? This is indeed the way the main contemporary researchers deal with the problem. Is competition good? They answer: No. Is it bad? Yes, in every way, bad psychologically, developmentally, physically, socially, educationally, and productively. But is this really the case? Surely competition is sometimes bad, but is it always bad, or always as bad as it sometimes is? Consider the following vignette: Jane and Tom lived in a small town. Married with five children, Tom was a carpenter and Jane a homemaker. When Tom lost his job and couldn't find another, Jane offered to go to work to make ends meet. Tom felt threatened. At that time, the carpenter's union was under a federal court mandate and offered an apprenticeship program to women. Jane decided to sign up. After some initial adjustment, and with the encouragement of a woman instructor who had pioneered the entrance of women into the trades, she learned quickly and in a couple of years became a master carpenter, a higher skill level than her husband's. Jane felt guilty about making her husband look bad. But she also knew that without her help her family would have nothing but temporary unemployment insurance to live on. She was also proud of her accomplishment. She became angry when she thought that her husband had for so long belittled her, and enjoyed now demonstrating to him that she could work......

Words: 2894 - Pages: 12

Competition

...[E] In a competition, people will experience the thrill of victory or the agony of defeat. [P] The winners may instead be complacent and gloat over their success whereas the losers may lose hope and faith in themselves. Winning does not build one’s character as one may feel a sense of superiority and the desire to triumph over others in order to feel good about himself. [E] Similarly, losing, especially in a public event, can be psychologically detrimental even for the healthiest among us and will inevitably cause self-doubt. [E] For example, when a person experiences failure, instead of having greater determination to achieve greater heights, he simply gives up on himself. [L] Even though this may only apply to a few individuals, it will clearly tell us that competition will not always bring out the best in them and in fact, the worst in people. [P] Competition is a recipe for dishonesty. [E] If one wins, another cannot. This means that each person comes to regard others as obstacles to his success. This may lead people to envy winners and dismiss losers. People may eventually resort to underhand means to outdo the other participants which lead to outright aggression as they compete for glory, money, popularity, and sometimes even survival. [E] For instance, Marion Jones, a United States track star, admitted that she had used anabolic steroids and other performance enhancing drugs before the 2000 Olympics. She was stripped of all of her medals and arrested and......

Words: 501 - Pages: 3

Competition

...How Competitive Forces Shape Strategy* By Michael E. Porter The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears execu-tives complaining to the contrary, intense competition in an industry is neither coinci-dence nor bad luck. Moreover, in the fight for market share, competition is not manifested only in the other players. Rather, competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in a partic-ular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry. The state of competition in an industry depends on five basic forces, which are di-agrammed in Figure 1. The collective strength of these forces determines the ultimate profit potential of an industry. It ranges from intense in industries like tires, metal cans, and steel, where no company earns spectacular returns on investment, to mild in indust-ries like oil field services and equipment, soft drinks, and toiletries, where there is room for quite high returns. In the economists’ “perfectly competitive” industry, jockeying for position is un-bridled and entry to the industry very easy. This kind of industry structure, of course, offers the worst prospect for long-run profitability. The weaker the......

Words: 4294 - Pages: 18

Competition

...fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles. And employed about 213,000 employees at around 90 plants and facilities worldwide. Competition Factor Between the 20th century 80s to 90s, the growth of automobile industry is very slow, and many American companies try to use discount and some preferential policy to attract customers. At the same time, more and more Japanese cars were preferred by customer cause of their high quality and attractive price, like Honda, Toyota and Nissan. Compared with Ford, Japanese cars used higher technology and control the price at the same time. So how to prevent it? Before the umbrella break, Ford should have a good discernment, not only focus on itself or American competitors, but also the whole world. Let’s see the picture: When the problem was almost happening, I would try to know how did they do that, nothing is prefect, everything has its defect. So find out the defect and strong myself to catch up with competitors. With the high competition in the U.S, I think Ford can expand its global market, like China. Nowadays, China has a high quantity demanded good chance for Ford to get more profit back. Most Chinese people like American brand, because they just think the quality is much better than Japanese car. Japanese car’s material quality......

Words: 3987 - Pages: 16

Competition

...ON COMPETITION Strategy and the Internet 97 Some companies, for example, have used Internet technology to shift the basis of competition away from quality, featurs, and service and toward price, making it harder for anyone in their industries to turn a profit. 98 When seen with fresh eyes, it becomes clear that the Internet is not necessarily a blessing. It tends to alter industry structures in ways that dampen overall profitability, and it has a leveling effect on business practices, reducing the ability of any company to establish an operational advantage that can be sustained. 103 Internet Technology provides buyers with easier access to information about products and suppliers, thus bolstering buyer bargaining power. 105 With more competitors selling largely undifferentiated products, the basis for competition shifts ever more toward price. 107 On the Internet, buyers can often switch suppliers with just a few mouse clicks, and new Web technologies are systematically reducing switching costs even further. ON COMPETITION Strategy and the Internet 97 Some companies, for example, have used Internet technology to shift the basis of competition away from quality, featurs, and service and toward price, making it harder for anyone in their industries to turn a profit. 98 When seen with fresh eyes, it becomes clear that the Internet is not necessarily a blessing. It tends to alter industry structures in ways that dampen overall...

Words: 10834 - Pages: 44

Analysis of Competition in the Mobile Phone Markets of the United States and Europe

...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone...

Words: 30791 - Pages: 124

Analysis of Market Competition

...ANALYSIS OF MARKET COMPETITION, SWITCHING COSTS AND ITS CONSEQUENCES IN TELECOMMUNICATIONS IN NEPAL NAME: SAROJ POUDEL DEGREE: MASTER OF INFORMATION SYSTEMS/MASTER OF INFORMATION TECHNOLOGY COURSE: 7112ICT RESEARCH METHODS IN INFORMATION TECHNOLOGY INTRODUCTION The economics of switching costs and network effects have achieved a significant amount of popular, as well as professional attention in the last few decades. It is presently defined as the core factor for new Information Technology economy. Switching costs originates, if a consumer demands a product, or its related accessories(hardware or software), of his own purchases to be compatible with each other this creates economies of scope among his purchases from a single supplier. Whereas network effects arise when a user wants his system to be compatible so that s/he can interact or trade with other users, or switch to the same compatible system, which leads to the creation of economies of scope between different incompatible products. Thus these economies of scope impacts the consumer’s buying and switching behavior between various products. The state of lock-in arises when the switching cost is sufficiently high so that the consumer proceeds using the same product rather than switching to the different product. Lock in is the state where the cost of switching exceeds the benefits of switching. Economics of switching costs is the summation of various types of switching costs including:......

Words: 3447 - Pages: 14

Competition

...“Survival of the fittest” – Competition or Cooperation? Among the most damaging myths and metaphors in business talk are those macho 'Darwinian' concepts of 'survival of the fittest' and 'it's a jungle out there'. The underlying idea, of course, is that life in business is competitive and it isn't always fair. But that obvious pair of points is very different from the 'dog-eat-dog', 'every [man] for [him]self' imagery that is routine in the business world. It is true that business is and must be competitive, but it is not true that it is cut-throat or cannibalistic or that 'one does whatever it takes to survive'. However competitive a particularly industry may be, it often rests on a foundation of shared interests and mutually agreed-upon rules of conduct. The competition takes place not in a jungle but in a community which it presumably both serves and depends upon. Business life is first of all fundamentally co- operative. It is only within the bounds of mutually shared concerns that competition is possible. And quite the contrary of the ‘every animal for itself’ jungle metaphor, business almost always involves large co-operative and mutually trusting groups, not only corporations themselves but networks of suppliers, service people, customers and investors. Competition is essential to capitalism, but to misunderstand this as 'unbridled' competition is to undermine ethics and misunderstand the nature of competition too. The most persistent metaphor, which seems to......

Words: 255 - Pages: 2

Industry Competition Analysis

...Industry Competition Analysis Take-Home Exam 1.What is Poter’s Five Forces Analysis? Please use it to analyze the smartphone industry. Ans: (1) The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. (2) Rivalry is medium (a)Small number of companies develop operating systems (Nokia, RIM, Google, Apple) but more companies develop hardware. (b)Smartphones are highly perishable products that depreciates quickly in the market. Producers need to sell quickly, which intensifies rivalry. (c)The industry is still growing. Threats of Substitutes is high (a) While brands differentiate between different Smartphones to an extent, Smartphones in the same price range have mostly the same functions. Buyer Power is medium to weak (a)Weak: buyers are not concentrated and can not influence the price. (b)Medium: Buyers can purchase from a rival, but a rival will not necessarily present the buyer with better incentives or prices. (c)Weak: Some producers’ influences extend to their......

Words: 784 - Pages: 4

Competition

...Sarah Rauchenberger Five Forces Industry Analysis Michael Porter explains in detail the largest factors influencing profitability in any industry in the article The Five Competitive Forces that Shape Strategy and gives his opinion on what to do once they are identified. These five factors can be evaluated with respect to the Personal Computer (PC) industry based off of a 2012 case study of Apple Inc. Rivalry among existing competitors, the first and most obvious of the five competitive forces, is a strong force in the PC industry with great impact on profitability. Rivalry is high because the competition in the computer industry is very intense among very few serious competitors. The top four PC vendors (Hewlett-Packard, Dell, Lenovo, and Acer) accounted for 53.6% of worldwide shipments in 2011. Leadership in the industry has shifted numerous times, leading to slight differentiation and price competition by each company in an attempt to get ahead. Threat of new entrants is a weak competitive force for the PC industry. The presence of the four existing dominant players and significant barriers to entry deter new competitors from seriously entering the market. A new company would need to heavily invest in research and development and quickly generate brand recognition, and therefore would be unlikely to cause a large threat. Bargaining power of buyers Michael Porter explains in detail the largest factors influencing profitability in any industry in the......

Words: 397 - Pages: 2

Mountain Man Brewing Company Competition Analysis

...well as the U.S. in general.  The change in beer drinking in 2005 included a decrease in intake of beer in general.  This was due to competition from wine and spirits as well as new national health recommendations to decrease alcohol consumption for improved health (Abelli, 2007, p. 4).  Premium beer consumption was down 4%, but light beer use was up 4% (Abelli, 2007, p. 10).  This movement of consumer purchasing practice, makes adding a light beer product attractive.  Overall beer consumption was down in the U.S., and this trend was true in MMBC’s region as well.  See Figure 1.  This graph shows beer consumption in West Virginia, MMBC’s home state,   Figure 1: Based on data from Abelli, 2007, p. 9.   compared to consumption in the East Central Region.  Both follow the same curve as total U.S. consumption.  This curve is similar to maturity stage of the product life cycle curve presented by Alvin Silk (2006, p. 106).  This makes sense because the case states, “Mountain Man Lager was a legacy brew in a mature market” (Abelli, 2007, p. 2).  The normal next phase of a product life cycle is a decline.  Silk points out that during the decline stage of the product life cycle, sales fall and profitability disappears and he notes that at this point a firm works to reduce expenses and “milk the brand” (2006, p. 106).    There was also new competition from imports and craft beers which were growing at a rate of 6% and 9% respectively (Abelli, 2007, p. 10).  Retail stores were......

Words: 2374 - Pages: 10

Competition

...Life is a gift but living is a battle. Different parties competing for one goal, winning. A competition is an event wherein the best of the best is tested in a particular skills proving their self and God given talents. Preparation for such events is a matter of hard work, honesty and loyalty to the job. Upon preparing a competition, a feeling between excitement, nervousness and joy comes to those participants, organizers and all the parties involved. Excitement for everyone that they will be able to gain experiences that can be shared and something they can be proud of,nervousness for the expectations of everyone and joy for another set of camaraderie between participants that no one can take. In every competition there will be always a winning and a losing team. Therefore, once you've entered to a competition you should know the meaning of "sportsmanship" which explains that you should accept whatever the result is and never forget that it's just a game. Competing will be more worthy if everyone will follow the rules and regulations knowing what is right from wrong and keeping it honest. Joining events like this will teach you how to be patient, hard working, honest and of course how to gain friends. Proving yourself will not just only make yourself proud but also all the people around you. Win or lose, a lesson is learned. Always remember that a competition is not just always winning the gold nor leading the game but it's also about proving yourself, winning......

Words: 261 - Pages: 2

Analysis of Competition Law in Kenya

...COMPETITION LAW ASSIGNMENT: Critically examine and analyze the provisions relating to competition law enforcement authorities under the completion act 2010. Look at the weaknesses strengths of the competition law enforcement authorities and make suggestions. HISTORY Before the introduction of the new Competition Act, the Kenyan investment market was unfavorable for competition, as new investors needed financial and political muscle to gain commercial mileage hence companies had to align themselves with political strong men or merge with them, against perceived competitors inorder to carve themselves a niche. This was especially the case for new businesses wishing to operate in sectors with large consumer bases such as telecommunications, information systems, financial services and energy. The objective of the Act is to modernize competition regulation inorder to support the local market economy and consequently deepen consumers’ benefits. The Competition Authority is mandated to promote and safeguard competition in the national economy and to protect consumers from unfair market conduct. The Act applies to all persons including the Government, State Corporation and devolved government in so far as they engage in trade. The mandate is comprehensive and clear as Section 9 defines the tasks as follows: To promote and enforce compliance with the Act; To receive and investigate complaints from legal or natural persons and consumer bodies; To promote public knowledge,......

Words: 2032 - Pages: 9

The Analysis of Chinese Department Stores with the Fierce Competition of Online Stores

...The analysis of Chinese department stores with the fierce competition of online stores -A case study of Wanda department stores Word Count: 9850 Executive Summary Chinese department stores have suffered from the strong competition of online stores in recent years, Wanda department stores in particular. A significant 56 Wanda department stores was collapsed in 2015. Jack Ma even predicted that traditional brick-and-mortar sector will be replaced by the online stores. This research intends to first help Wanda department stores to identify the influences of online stores. Then, based on the successful development experience of British department stores industry, the feasibility of creating own-brand to help Wanda department stores to reduce the influences of online stores will be analyzed. This research finds three influences of online stores to Wanda department stores which is the objective one. First is the elicitation of homogenous issues of Wanda department stores. Second one is the low consumer switching cost to shop online. Third come to the high utilitarian value of online stores. From the findings of objective two, it is possible for Wanda department stores to create their own-brands, and own-brand product can reduce those three online influences identified in objective one. Wanda department stores can differentiate themselves and get ride of homogenous issues with the existence of competitive own-brand products. Besides, if Wanda department stores establish......

Words: 13438 - Pages: 54

Competition

...In America competition is in our everyday lives. Even if it is competing with someone else or yourself it is still considered competition. People are always trying to be the better person. Take politics for example when America is trying to pick a new president there is a competition to see who can win the people’s votes. What makes competition happen every day is because it is in our blood, competition can improve who we are, and competitions defines winners and losers. First of all it is actually in our blood and as humans we like to make ourselves be number one or the best of the best. As Catherine Latterell wrote in her essay “ Competition is part of human nature”(204). There is a saying for it and it is Survival of the fittest. The strongest will be the one to survive if they are more suitable to their environment then their opponents. Here is a good example and it is about an American sport called football. If we had the Miami Dolphins flying to somewhere like New York to play the Jets in the snow most likely the Dolphins are going to lose because they do not normally play in snow because of Florida’s environment is mostly tropical climates. In the story “ We Can Work It Out: The Beatles’ Creative Competition” written by Bruce Glassman says “The major dynamic of this early partnership was now becoming clear.” It was, more than anything, creativity based on competition. Neither writer wanted to be outdone by the others.”(223). These two song composers worked together......

Words: 1126 - Pages: 5

Descarga Dlc PS3 | Bounty Hunters (2011) | Injustice 2: Legendary Edition [Update 11 + DLCs] (2017) PC | Repack от xatab