Comsumer Policy in Eu

In: Business and Management

Submitted By amurphy91
Words 978
Pages 4
Ireland in Europe
Consumer Policy

The European Union has over 490 million consumers.[i]According to the European Consumer Centre Ireland, European consumers are the largest single economic group within the EU single market. They account for a staggering 58% of EU GDP.[ii]The main aim of consumer policy is to unite all 27 markets into 1 single market where consumers feel confident to purchase outside country borders. Both consumers and businesses will benefit from consumer policy. The slogan “A Single Market puts the Consumer and Small Businesses First “was accompanied with an EU report published in 2007.[iii]Consumer Policy has been included in a variety of EU legislation. The European Commission believes that if consumers are empowered they are able to make more informed decisions. This will improve the competitiveness of the market. If the market is more competitive it means that businesses will become more effective in terms of efficiency and innovation

EU consumer policy has been a developing issue and has advanced through a variety of treaties. Consumer policy was first recognised in the Maastricht Treaty in 1992.Product Safety became a main issue in article 153 of the Amsterdam Treaty of 1997.The European Commission has had a leading role in the implementation of consumer policy. It introduced and action plan for consumer policy 1999-2001.This action policy was focused on food safety related issues as well as completion policy and market integration issues. The Commission admitted in 2001 that their previous efforts regarding consumer policy were lacking and insured that consumer policy would now be a “central element of overall EU policy development”[iv]The Commission then became aware that they needed to implement a more rigorous and involved strategy regarding consumer policy. The Consumer Policy Strategy 2002-2006 was developed. This strategy set…...

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