Consumers Perception on Nike Shoes

In: Business and Management

Submitted By neuton13
Words 1460
Pages 6
Report Outline
01. Introduction
03. An Overview of Nike
04. What is Perception?
05. Perceptual Mapping
06. Tabulated Survey Results
07. Findings

01. Introduction c/b 1.2 Origin of Report

The report has been prepared for Mr. Junaid Khan, faculty at School of Business in North South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing.

1.3 Report Objectives

We had the following objectives while writing the report

(a). Investigate consumers perception on Nike shoes.
(b). Identify underlying causes of perception.
(c). Positioning of Nike in consumers mind.
(d). Draw a perceptual mapping of Nike compared with other brands.
(e). Analysis of respondents perception in terms of social class.

1.4 Limitations

We had faced many obstacles in carrying out a successful survey. Some of the limitations faced were as

(a). The survey sample was a negligible amount, that was 50 persons to obtain accurate answer.
(b). The next problem was in assessing the true income level of respondents as people were not eager to disclose their true income. Surprisingly two respondents filled out the income level after making personal request.
(c). The survey was carried out only in a porsche area of Dhaka city i.e. – in Banani not leaving a huge number of respondents outside the survey.

03. An overview of Nike

3.1 The Company

“If you have a body, you are an athlete,” this was the saying of Bill Bowerman; founder of Nike. The language of Nike is one of sports, a universally understood language of passion and competition. The World Headquarters of Nike is in Beaverton, Oregon and The Pacific Northwest is Nike's hometown.

3.2 Mission

‘To bring inspiration & innovation to every athlete in the world’, this was a quote from Bill Bowerman. Bill Bowerman was the legendary track & field coach…...

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