Context and Traditional Marketing

In: Business and Management

Submitted By jlp66
Words 266
Pages 2
explain how the context for traditional marketing is different than the context for social marketing?

The quality and effectiveness of marketing offers can be improved by delivering the right message to the right person at the right time. This can only be achieved through – context marketing. Such information is essential in marketing across all spaces—traditional and social.

Context for traditional marketing is often more static, shows or tells the consumer the message, is sometimes less specific and often constrained by publication and broadcast deadlines. Targeting a specific audience can be done through understanding of demographics of traditional media sources such as magazines, newspapers, radio/tv, and direct mail. These are “conversation starters” and should provide direction/a destination to receive more information.

Social marketing context is more immediate, flexible and measurable seeking to engage audiences in interactive conversations and garnering more information about preferences, actions and more. Social media (or digital) is the new destination—helping to complete the conversation and providing the conduit to connect marketer to audience member.

Holistic marketing (the integration of both traditional and social strategies) should be the goal for most marketers. The goal is to create messages, opportunities to engage and act in both ‘traditional’ and digital media that take a passive audience member to an active consumer of services while maintaining cohesive brand strategies. Context marketing helps improve the quality of marketing offers by making them more meaningful to the consumer, which in turn works favorably towards ROI and customer retention. Context marketing needs to consider historical activities, current state, communicational channel preferences, price sensitivity, and…...

Similar Documents

Traditional and Non-Traditional Litigation

...Traditional and non-traditional litigation Glenda Jones Law 531 December 13, 2012 Dr. Yolanda Nimmer-Williams Traditional and non-traditional litigation Week, one objective is to compare and contrast traditional and non-traditional litigation. The legal resolution in the United States are divided into two types know as judicial dispute resolutions and alternative dispute resolution (ADR). When individuals or institutions have disputes, it is good to develop innovative tactics to resolve these issues in alternative ways. In this paper the comparison and contrast of traditional and non-traditional ligation outlines the differences between the two and the risk involved. Additionally, defining the characteristics of these two types of resolution to determine which litigation process offers a better solution of disputes between parties is disclosed. “Litigation is the process of bringing, maintaining, and defending a lawsuit (Cheeseman, 2010, p. 35)”. Traditional litigation requires an abundance of time and funds for each party. In addition there are many risk involved in the resolution of disputes and the process to which it takes to achieve harmonious results for the parties. Litigation Litigation also known as judicial dispute resolution is the process of how used to settle lawsuits in a court of law (Cheeseman, 2010, p. 35). One of the risk involved in the litigation process usually require a large amount of financial and time for the parties. In addition...

Words: 785 - Pages: 4

Traditional and Non-Traditional

...Week 1: Traditional and Non-traditional LAW 531 Introduction Disputes are inevitable in the business world but how a company handles these disputes can determine the profitability of the company. The traditional litigation system has some similarities and differences from non-traditional forms of Alternative Dispute Resolutions; also known as ADR. First litigation is the process of a lawsuit. The traditional litigation system can be very expensive and time-consuming that deals with a great deal of rules. The process of the traditional litigation system caused an alternative methods to be developed. These new methods fall under the name alternative dispute resolutions and tend to be less costly and time-consuming than the traditional method. Litigation The traditional litigation process is a long process because of all the steps a company must go through. There are also major risks that a company faces with using this traditional form. Even before the litigation begin there are steps that must be followed. There are the pleadings, discovery, dismissals and pretrial judgments, and settlement conference. All these processes delay the judgment, and a company may still need to go to trial. If a company can not get a summary judgment then the company may use of more time in jury selection in cases of jury trials. A jury may take weeks to decide an outcome, and there are always chances for appeals (Cheeseman, H.R., 2010). Alternative Dispute......

Words: 965 - Pages: 4

To What Extent Do You Agree That One-to-One Marketing Will Replace Traditional Market Segmentation Methods

...extent do you agree that one-to-one marketing will replace traditional market segmentation methods. Market segmentation may be defined as the identification of individuals or organizations with similar characteristics that have significant implications for the determination of marketing strategy. Its object is to identify groups of customers with similar requirements so that they can be served effectively while being of a sufficient size for the product or service to be supplied efficiently. Traditional segmentation methods have been based around identifying a sizeable group of the potential market within similar needs and characteristics. The Internet and advanced technology allow for segmentation strategies to be taken a step further, to a level of individual attention; and one-to-one marketing approach which permits businesses to customize offerings on the basis of individual requirements is developed. However, although new technology has changed the shopping behavior of many customers to an extent, traditional segmentation methods still play an important role in marketing strategy. One to one marketing is more likely to act as a complement of traditional segmentation method at present. Market diversity is increasing in both business and consumer markets and is generating market fragmentation. (importance of customer rentention) Consequently, mass marketing and segment marketing may become less effective and efficient. One-to-one marketing, therefore, is greatly in need......

Words: 2890 - Pages: 12

Marketing Communication in Consumer Context

...Question: Marketing communication in consumer marketing context. Discuss. Organizations engage with a variety of audiences in order to pursue their marketing and business objectives. In addition, there are consumers – you and me – people who are free to choose among the many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value of the goods and services offered. Marketing communications is a management process through which an organization engages with its various audiences. Through understanding an audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses. Marketing communications provides the means by which brands and organizations are presented to their audiences. The goal is to stimulate a dialogue that will, ideally, lead to a succession of purchases and complete engagement. The communication process involves nine elements: two major parties (sender, receiver), two communication tools (message, media), four communication functions (encoding, decoding, response, and feedback), and noise. To communicate effectively, marketers must understand how these elements combine to communicate......

Words: 1804 - Pages: 8

Traditional and Non-Traditional Families

...Topic; Non-traditional families are becoming the new normal in the United States. Discuss and compare the traditional family and non-traditional families. Family pattern has changed greatly due to industrialization and urbanization since the nineteenth century. Another factor which has been involved in those changes is the growing intervention of the state, by legislative action, in the domestic affairs of the family. As a result of these trends, the modern “nuclear” family has been substituted for the traditional extended family. The increase of values such as individualism and egalitarianism has influenced the patterns of modern family. Although traditional and modern families share similarities in terms of constitutional concept and milieu of love and care, they have several differences in term of family size and gender roles. Traditional and modern families share a lot of similarities. As the traditional family was, modern family is still an institutional component of western societies. In other words, both are a “unit structure” or “basic organism” of which society is composed. As an institution, traditional and modern families similarly have to complete functions such as procreation and socialization of children. For example, even though the modern family has decreased in size, it is still the common environment where children are born; receive a moral education, where their tendencies are disciplined and where their aspirations are encouraged. Therefore, to......

Words: 840 - Pages: 4

Beyond Traditional Marketing

...Beyond Traditional Marketing Prepered By: Dipali Parmar and Harsh Pandya Dept. of Business Administration, Faculty of Management., Bhavnagar University Bhavnagar Content of Abstract:Introduction:Every marketing manager needs to know about marketing in today‟s competitive markets. Beyond traditional marketing means now a days there are introduce many new technologies for the purpose of marketing. For instance, web assessment-measuring the effectiveness of electronic commerce site, Direct marketing, effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site, network marketing/ multi-level marketing, current trends, prospects and challenges in Indian retail industries, rural marketing, Indian marketing strategies for new product development, current marketing environment, value chain and corporate strategic planning, focus on consumer behavior, customer satisfaction etc….. Abstract:Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the Framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering......

Words: 3941 - Pages: 16

Non-Traditional Marketing

...Non-Traditional Marketing 1. Disney Parks The ads is about mimicking any movements that the other side is doing, so when someone is walking by this wall, there will be silhouette of his/her movements, but this time the one who’s mimicking are the Disney’s characters from Disney Park. The Plot : Before the mall open, they prepared the set to make it look like the usual store in mall. In lunch time, they begin with imitating people walking by the wall, at first people didn’t recognize this, but as the time goes by people start to wonder what’s going on. After a while, some kids already found this interesting, and try to dance in front of it, and the characters is doing exactly the same as the kids’s dance. At the end of the day, they open the store’s wall and reveal what’s inside, and as soon as the people saw the characters they felt excited, happy and some of them cried in joy. The meaning of this ads is to let them know the joy, laugh, and excitement of the Disney side at Disney Parks through the Disney Characters here. 2. Clash of Clans ( Official Super Bowl Commercial) This ads is a mix between a game and a movie, the game is clash of clans and the movie is Taken 3. The ads is placed at Super Bowl Commercial which is one of the biggest event that can potentially make an ad go viral, and in the end its true that it went viral. The Plot : The video begins with average gameplay of clash of clans of someone raiding a village, but in the middle of...

Words: 662 - Pages: 3

The Particular Context/Socio-Economic Situation in Which Modern Marketing Emerged and Thrived

...Although marketing is believed to be as old as commerce we cannot declare that ancient Greeks for example, knew the connection between production, markets and competition. It is however sure that during the middle ages the first steps of creating the idea of marketing were made by the edition of „the first formal analysis of buyers motivation”(Egan 2008: pg 5) by Thomas Aquinas (1225-74). This essay is about the histories of marketing, the changes that have occured and the changes in the future concerning marketing discipline. Concerning the conception of what we call modern marketing we need to observe the end of 19th centuries North America where thanks to several factors including both the first and second Industrial Revolutions the basics of consumer market has changed from sellers to buyers. At the beginning of the 20th century a new concern helped the extension of marketing theories: literature. Bartel (1976) belives that „The emergence of marketing research was itself the result of growing pressure to produce and apply accurate knowledge to the field and to bring the methods of science to the field of marketing”(Egan, 2008: pg 7). During the period of conceptualization (Bartel, 1976), which durated from 1910 to 1920, the word ’marketing’ gained new meanings. It wasn’t necessarily referred to commerce anymore, then Ralph Starr Butler (1882-1971), a pioneer in marketing, taught that ’’marketing was all about coordination, planning and the management of complex......

Words: 1495 - Pages: 6

Traditional Media Marketing: Use of Print Media

...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...

Words: 1270 - Pages: 6

Traditional Events

... Abstract Traditional events and festivals have become increasingly important on tourism. The cultural events encourage cultural atmosphere, create recreational experiences, and generate revenues. The Bun Festival is a cultural event and attracts 60,000 people in 2009. In this dissertation, it studies the Bun Festival on Cheng Chau Island to investigate the visitors’ satisfaction experience and authenticity of the Bun Festival. The visitors’ perception on the Bun Festival will be found from a visitor survey. A survey is asked the visitors who have participated the Bun Festival before. The results present that although perceived authenticity of the Bun Festival is high, majority of visitors is not motivated by the tradition and culture, is not enough knowledge to analysis. The visitors are not antipathy for commercial of the Bun Festival, because they look for relaxation and entertainment. The recommendations for future development of the Bun Festival are suggested based the findings. Keywords: Cultural Tourism, Bun Festival, Visitors’ Perceptions of Authenticity 2 Table of Contents Abstract Table of Contents List of Illustrations Charter 1 Introduction ........................................................................................................... 6 1.1 Background:..................................................................................................................... 6 1.2 Reason for Choosing This Topic:....................

Words: 14823 - Pages: 60

Integrating Digital Marketing with Traditional Marketing

...Integrating Digital Marketing with Traditional Marketing Despite the vast changes in the marketing industry over the past twenty years and with online marketing being largely the dominating force, many basic marketing tactics still remain relevant today. One of them is traditional marketing. This method is very old school no doubt but very practical and very eminent. Before the era of internet, traditional marketing used to be the most effective with a very huge success rate. The methods of traditional marketing such as print advertisements like newsletters, billboards, flyers and newspaper or magazine print ads and also television spots or commercials, and radio advertising, are still incorporated and still very much present in this hi-tech era. There have been an ongoing battle over these years between marketers and advertisers about which type of marketing is more effective and useful given that digital marketing is all the rage and have somehow successfully dominated the marketing industry. Though many marketers agree on digital marketing and have proven huge success rate in their campaigns and advertisements, there are still few businesses that follows the traditional method marketing. Though this debate will still be prevalent for a long time as to which method of marketing offers greater value and benefit, the optimal choice would be to find a way how these two channels can work together and how marketers can leverage the best both channels have to offer. Basically,...

Words: 2545 - Pages: 11

The Traditional Elements of the Marketing Mix Have Become Irrelevant in the Modern World

...Qs. “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). Ans. “The traditional elements of the marketing mix have become irrelevant in the modern world”. I do agree with the above statement with the following reasons:- Though “4Ps” still popular on college syllabi, they are becoming less and less relevant for professional marketers. That’s because in the real-time, digital world, the intersection of the 4 Ps – price, product, promotion, and place is constantly changing. New technologies allow and even require marketers and advertisers to understand consumer preferences and environment in real time to get the media exposure they desire. Although the core concepts of the 4 Ps are still essential, it’s clear that the marketing industry need a new guide to develop strategy and measure outcomes in the digital world. In fact, relevancy, not reach, is the new number of the game. Yet marketers have the same need that the original 4 Ps addressed identifying the core elements and principles that must be managed and optimized in order to drive a core success factor: relevancy. As per my opinion, the 4 Ps should an upgrade with the following new version:- 1. Preference: Modern marketing practices are founded on the belief that preferences matter- that what a consumer cares......

Words: 750 - Pages: 3

Non-Traditional Marketing

...Non-Traditional Marketing On the one hand it is true that non-traditional marketing can offer great opportunities and has shown great results. It has many advantages that I already listed and mentioned in the answer 1 and 2. Among all other big advantage, non-tradional marketing enable marketers to attract consumer’s attention which is really imported. Moreover the brand is not the one directly communicating on the product: journalists, medias, or consumers will do the job communication for the brand which makes the communcation message even more credible! But on the other hand, I think traditional marketing should still be taken into consideration while preparing the future communication strategy of BMW, especially because of all the drawbacks non-traditional communication entails. Non-traditional communication is quite risky. In fact even if the investment is lower compared with traditional communication tools it doesn’t mean the investment will be more profitable. The efficiency and the success of the campaign is quite uncertain. What if the film is a flop? (see example on exhibit 11 and compare it to the investment on exhibit 14). Actually it is really hard to predict if this is going to work or not. It might be better to prepare a plan B using traditional marketing. Even worse, using non-traditional marketing can do more harm than good to your brand.Like explained above, the marketers do not have a perfect control on it: medias or viewers might not like your......

Words: 294 - Pages: 2

Traditional and Non Traditional Litigation

...Traditional and Non-Traditional Litigation LAW/531 May 21st 2012 Traditional and Non-Traditional Litigation Traditional and nontraditional are two sides of a coin as the main purpose of both is to reach at a resolution; however the strategies, and procedures adopted by them are different. Many cases nowadays do not reach the trial stage hence it is very crucial to understand the alternate methods of dispute resolution (ADR) just as the traditional litigation system is popular. Comparison- Traditional and Non-Traditional Litigation. Litigation is defined “as the process of bringing, maintaining and defending a law suit”. (Cheeseman, 2010). In a traditional litigation system the decision of the disputes are decided by a judge or jury whereas in a nontraditional litigation system or ADR the decision of the dispute rests in the hands of third party, who assists the disputing parties to come to a decision. In ADRs, depending on the method used, the third parties can be arbitrators, mediators, judicial referees, conciliators. (Cheeseman,2010). Hence, in both forms of litigation, there always a third party making the final decision. Plaintiffs and defendants usually can be used by attorneys in both litigation forms; however ,this is not always necessary. Contrast between Traditional and Non-Traditional......

Words: 692 - Pages: 3

Traditional and Non-Traditional Ligitgation

...Traditional and Non-Traditional Litigation Linda T. Lopez UOP Professor Richard Rice Traditional and Non-Traditional Litigation Determining the ideal methodology for resolving a business dispute can be a challenge for business. One hires an attorney and files a lawsuit requiring the other to hire an attorney and defend the lawsuit. As the number of court cases filed grows each year and the cost of litigation increases. More organizations are looking for efficient ways to settle business disputes. Many forms of traditional litigation exist in the legal system; the forms exist in the context of suit, answer, discovery, trial or jury. In addition a variety exist in the non-traditional Alternative Dispute Resolution (ADR) aspect of the legal system, the nontraditional or Alternative Dispute Resolution (ADR) aspect of the legal system forms exist in the context of as mediation, arbitration, conciliation, mini-trial, and negotiation. After reading this paper one will find a comparison and a contrast of the traditional litigation system with the non-traditional forms of Alternative Dispute Resolution (ADR). This paper will also examine the risks that businesses and other organizations encounter when dealing with traditional litigation and where might an ADR be a more appropriate measure in order for business managers to reduce those risks. Traditional litigation is the process of bringing, maintaining, and......

Words: 878 - Pages: 4

Lote 75 Peliculas En 25 Dvd Etiqueta Nuevos Precintados | Sword Art Online II: Sword Art Offline II English Subbed | proiettori