Core Task 1 Marketing Plan

In: Business and Management

Submitted By uberman21
Words 4171
Pages 17
CIM Professional Diploma in Marketing

Core Task (1) – Marketing Planning:

Marketing Plan 2008 for:

COMPANY IMAGE/LOGO REMOVED

|Author: | |
| | |
|Student No: | |
| | |
|CIM No: | |
| |3,270 |
|Word Count | |
|Excl. tables, | |
|Appendices | |
|Version: |1.0 |
|Date: |December 2007 |

TABLE OF CONTENTS

Section

1 Executive Summary 3

2 Mission Statement & Corporate Objectives 4

2.1 Mission 4 2.2 Corporate Objectives through 2007-08 4

3 Situation Analysis 5

3.1 Marketing Audit 5 3.1.1 External Macro-environment 5 3.1.2 Market, Customer, Competitor 6 3.1.3 Five Forces 6 3.1.4 Internal Environmental Issues 6 3.2 Marketing Objectives 7

4 Marketing Strategy & Marketing Mix Plans 8

4.1 Strategy formulation 8 4.1.1 Competitive Advantage 8 4.1.2 PLC/Ansoff 8 4.1.3 STP 8

5 Marketing Mix Plan 10

5.1 Service Mix 10 5.2 Price 10 5.3 Distribution 10 5.4 Promotion 11 5.5 People 11 5.6 Process 11 5.7 Physical Evidence 11

6 Improvements to Service Quality 13

6.1 Reasons for…...

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