In: Business and Management

Submitted By xiaoxuanzi227
Words 3593
Pages 15

Fall 2015
Instructor: Daniel Rajaratnam Ph.D.
Class Time: Fridays 4–6:45 pm
Class Room: JSOM 12.202
Office: JSOM 13.318
Tel: (972) 883-5028
Office Hours: Mon:5:45-6:45pm; Tue & Fri:2:15-3:45pm. Please make an appointment by email.
Course Pre-requisites:


Course Description
This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most relevant issues.
The primary mode of teaching will be lecture sessions interspersed with case discussions & real life examples and applications. However, class discussion is highly recommended. Students are encouraged to actively participate in constructive class discussions.

Learning Outcomes and Objectives
1. Develop marketing knowledge/expertise and discriminate between the different principles of marketing, in the areas of segmentation, positioning, pricing, promotions, distribution, consumer behavior, etc.
2. Demonstrate the ability to infer and calculate numerical problems in the areas of break-even analysis, price elasticity, market research, etc.
3. Exhibit the ability to appraise and apply marketing principles to business settings; such as analyzing the strengths, weaknesses, opportunities and threats facing the strategic business unit or by synthesizing with examples how marketing actions can influence the consumer decision making process.
4. Ethics & legal: Students will develop the ability to appraise and distinguish between different ethical and legal standards so that they can recognize the role of legal issues and also assess and determine in ambiguous ethical situations, the best alternative and approach.…...

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