Critical Analysis of Marketing Plan of Barclays Bank

In: Business and Management

Submitted By Malv
Words 770
Pages 4
ACCRA-POLYTECHNIC
GROUP-8

Questions 1. Acquire a marketing plan of a company in the financial, telecom or airline industries. 2. Summarize the outline they have used. 3. Critically examine the outline and content of the plan.

HUTCHFUL LEWIS, 01134095 ADJEI PEPRAH MAVUS, 01134012D OFORI IRENE, 01134157D
YUSIF RASHIDA, 01134289D
APPIAH MENSAH JUNIOR, 01134401D ADAMU HAMDIYA, 01134251D AGYARE KWABENA MALVIN, 01134021D

Barclays Bank marketing plan outline 1. Executive summary 2. Company description 3. Situational analysis 4. Marketing objectives 5. Marketing strategies 6. Marketing mix 7. Monitoring and control 8. Budget 9. Appendix
Critical examination of the outline and its content executive summary
The marketing plan of Barclays Bank focuses on introducing new innovative strategies to expand market share of Barclays Bank.
The executive summary places emphasis on the 1. Objectives to achieve 2. Marketing strategies needed to achieve the objectives
Company description
This hinges on the fact that A. Barclays Bank is one of the leading operations in the UK financial sector with exposure to Europe, north America, middle east etc. B. Barclays was established in 1690 by John feame and Thomas Gould C. Barclays is embroiled with a number of controversial subjects such as aggressive investment trading and tax avoidance schemes.

Situation analysis
Barclays Bank focuses on the industry analysis. This brings to the notice that A. Barclays is the tenth largest financial service and Banking group in the world since 2010 B. Barclays Bank financial status I. Revenue of 29,936 million in 2009 C. Barclays competitors include I. Bank of Ireland II. Deutsch bank AG III. HSBC holdings plc IV. Allied Irish bank
Barclays also focuses on the SWOT…...

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