Cultural Norms, Fair & Lovely and Advertising

In: Business and Management

Submitted By chelsmith21
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Cultural Norms, Fair & Lovely, and Advertising
1. If advertised correctly I do not feel it is terribly unethical to sell a product that may not work perfectly. If it works at all then technically it works. However if I company is misleading and has false advertising I believe that is unethical.
1. Culture is taken very seriously in many countries and to go against ones culture just to sell a product seems unethical. If the company is from that country it seems to be demeaning the cultural norms, and if the country is from a foreign country then they are just being ignorant to culture of other countries.
2. When it comes to any cosmetic brand or makeup it may seem the makeup companies are implying women are ugly or not good enough. The Fair & Lovely advertising may seem demeaning but much like other brands they are just making up a storyline, obviously a cream is not going to make you find a husband or get a job. Every woman just wants to look better. If Indian women feel better with lighter skin (like most Americans feel more confident with tanner skin) then let them decide what they want to do to feel beautiful.
3. I believe HLL’s Fair & Lovely Foundation is a great step to receiving forgiveness and regaining lost customers, however some opinions cannot be changed.
4. After AIDWAS’s charges Fair & Lovely should promote without getting too deep, there is no reason culture and family issues need to be used to get a point across about a product. They can simply advertise fair skin without making fair skin seem better.
5. Now that males are using fairness cream the arguments against Fair & Lovely seem irrelevant, however there were aspects of the advertisements that were not just sexist, the fact that they put down working women is still an arguable factor or their advertisements.
6. Using Shakti Ammas to expand fairness cream to the masses is a…...

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