Current Market Conditions Competitive Analysis

In: Business and Management

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Words 1778
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Competitive Market Analysis: Microsoft Xbox
Daniel Silva, Antionette Ybarra, and Raul Salinas
ECO/365
July 31, 2013
Instructor: Karl Bitter

Competitive Market Analysis: Microsoft Xbox
Microsoft capitalized on the need for an operating system for the blossoming personal computer industry. Gates developed the BASIC programming language in the late 1970s, but the DOS operating system created for the IBM personal computer in the early 1980s solidified Microsoft's position. Teaming with IBM on additional projects, Gates and his team also developed a series of languages for new IBM systems: BASIC, FORTRAN, COBOL, and Pascal. As IBM computers grew faster and more efficient in the late 1980s, Microsoft continued to upgrade the renamed MS-DOS, while also marketing the system to other manufacturers (Batchelor, unkn).
After the company's IPO in 1986, it received the funds necessary to increase research and development, which led to the introduction of Microsoft Office, a software bundle created to improve business productivity, including Microsoft Word and Excel. Microsoft Office soon became the market leader, far surpassing its closest competitors. The explosion of the Internet in the 1990s initially caught Microsoft off guard. However, it soon recovered with Internet Explorer, a web portal that gave users a starting point for Internet activities. Internet Explorer became the de facto web homepage. Microsoft also launched other web ventures, including Microsoft Network (MSN) (Batchelor, unkn). In 1996, the company teamed with NBC to create the MSNBC cable news network.
In 1998, Steve Ballmer replaced Gates as president, with Gates remaining CEO and Chairperson of the Board. Then Microsoft released the Windows 98 operating system, which included web-based upgrades. In 2001, Microsoft XP appeared, tying together features of its consumer and business programs. In 2007,…...

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