Dataclear

In: Other Topics

Submitted By emily76
Words 304
Pages 2
The scenario we have chosen: A step-by-step strategy: firstly, staying in the US and developing other sectors like petrochemicals and pharmaceuticals to enforce their position in the United-States focusing on their core competency, their product and its development. After having fully understood in terms of existing strengths, management experience and talent, and current and future opportunities, an expansion could be plan.

Advantages:

• The US market represents is under-served and under exploited. It is in an infancy stage since it represents $600 millions and they have only reached $5.3 million in sales, so far from this potential market. The $900 million petrochemicals and pharmaceutical market is practically untouched

• This US market is their core strength since they have no existing competitors. However, imitation of their product is possible and therefore, they have to maximize the domestic market share and implement tactical and strategic actions.

• This market doesn’t entail any the problems that going into the international market implies. For instance, complicating factors such as product customization, familiarization with potential clients and markets, coordinating activities, procuring the necessary skills and talent to implement the strategy effectively, and fresh learning of language, culture, government policies and business risks.

Risks:

Dataclear has not enough experience with transformation and go global suggests a large change. Moreover, they have no even developed any concrete strategic structure for expansion into new domestic markets, so they are not ready for the challenges involved in building an international business. In consequences, moving abroad implies a very high risk. Therefore, if they want to go global and they have to do it, they have to implement a step-by-step strategy by first cementing a…...

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