Defining a Business Plan

In: Business and Management

Submitted By Miga124
Words 1155
Pages 5
Defining a Business Plan

Mirza Dizdarevic

University of Phoenix

Defining a Business Plan

Johnson and Johnson is a company that has been around for many years. They strive to bring the purest customer satisfaction and at the same time practice ethics, marketing and also stress the importance of missions and vision of the company. Their view of their mission is stated in their CREDO, which is posted in all the building around all Johnson and Johnson buildings. The values that guide their decision making are all implemented in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first and this is why customer satisfaction is very important to Johnson and Johnson.

Johnson and Johnson was established in 1886 in New Jersey. It has employed 114,000 people worldwide and had engaged in the manufacture and sale of a broad range of products in the health care field in many countries of the world. The ethical values of Johnson and Johnson are outlined in their “Our Credo” one page document. Just before Johnson and Johnson became a publically traded company in 1943, the long time chairman crafted the “Our Credo.” It simply challenges Johnson and Johnson to put the needs and well-being of the people they serve first. In the one page document, Johnson and Johnson addresses the responsibilities to their consumers, products, community, stockholders, and employees. Like many businesses Johnson and Johnson’s main responsibility is the customers. It states “in meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices.” I believe this is one of the qualities that has kept Johnson and Johnson around for so long and made the organization as successful as it is today. Customers should always be the main focus of any organization; after…...

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