Delivering Customer Value Tesco

In: Business and Management

Submitted By saymemore
Words 1202
Pages 5
Tesco Tesco Plc is a British is a general merchandise retailer and a chain of multinational grocery stores based in the state of Chesnutt in United Kingdom. All across the world, Tesco is the third-largest retailer in terms of its revenues, and is followed by Carrefour and Wal-Mart; the company is also the second-largest with respect to its annual profits and is followed by Wal-Mart in ranking. Tesco own its stores in approximately 14 countries spread across Europe, Asia, and North America. It is also the market leader in grocery markets in Malaysia, United Kingdom having a market share of approximately 30%, Thailand and the Republic of Ireland (Tesco, 2012). It was in 1919 that Jack Cohen had founded the company in the form of a group of market stalls. Later, the business saw a quick expansion and by the year 1939 Tesco was spread all over the country in the form of 100 Tesco stores. Initially built as a UK-focused grocery retailer, The Company has been subject to increased geographical and segmental diversification since the 1990s. At present, Tesco operates in clothing, books, furniture, electronics, petrol and software; internet and telecoms services; financial services; music downloads; and DVD rental.

Delivering Customer Value Tesco is one of the leading companies that focus upon the customer service delivery and creating value for them. The company creates values for its customers in the following manner:

Marketing Mix Tesco has created it marketing mix or Ps (product, price, place, and promotion) in order to align these factors with the customers' needs and affordability. The entry into different markets all over the world by Tesco has been made by significant adaption to the consumers' culture in relevant markets. It has made certain changes in the service provision with respect to its four Ps which are completely in…...

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