Diffusion Paper

In: Business and Management

Submitted By malibu2013
Words 942
Pages 4
Katrina White-Moore

3/6/11

COM-126 Comm. and the Media

Ms. Keri Smith

Diffusion of Innovation, when deciding to develop this product I had to think of a big new insight of what the consumer needs, wants, and how they view and use the product. Believe it or not, American loves to try new products that would enhance their lives each day. By developing the product it will also help find what people like and dislike in order making this product successful.

Step 1 - Insight Finding of Identification:

Trying to "sell to the consumer" on your views is seldom successful; but by watching what they buy daily to use on their face each day will point you straight to terrific new insights. Example: “Procter & Gamble's efforts in 1985 to create a bold new advertising campaign for Folgers to catapult it into market leadership began by watching consumers make coffee and by listening to their descriptions of their process of waking up in the morning. From these efforts came the insight that people actually wake up to the smell of coffee before they get to the taste. And, thus was born "The best part of waking up…" The insight worked so well, it's still guiding the marketing campaign today - twenty years later.”

Step 2 - Screening the Product:

Now that I have done the research in what it will take to produce this product called “Timelessly,” a new face cream for all types of color and gender I will begin screening my product. I will start with my friends’ reviews on the product. I passed the product out to 100 customers, 80 women (58%) and 20 (42%) were men. Here are some of the reviews from the customers after using the product for 30 days.

“The product was amazing.”

“So glad I tried the product, it made my face feel wonderfully.”

“No matter what the cost would be I will pay the price.”

(Customer reviews of the product.)…...

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