Digital Marketing Plan

In: Business and Management

Submitted By mrmlfr
Words 351
Pages 2
Timbuk2 Digital Marketing Strategy Analysis

POSITIVE | NEGATIVE | Website * Simple and effective layout * Relevant content * Advertises events, contests and programs for customers to participate (4th July Sale, “Golden Ticket” Contest, Bike Share) | Calls-to-Action * Not clear * Customer needs to browse through the page to find Contact information * Should have obvious positioning (top right/left), larger font and contrasting color. | Social Media Marketing * Excellent customer service approach (inquiries answered in an hour) * Timbuk2 customers can follow posts from the brand on Facebook, Twitter, Instagram, YouTube and Timbuk2 Blog. * Social media integration with website * Adds credibility with real time sharing and by engaging their audience | SEO * Low prominence on organic search results * Frequently searched keywords do not match with the brand unless this one is specifically searched for * Should consider adding relevant keywords to website might increase traffic | Content Strategy * Customer decides whether they want to sign up for newsletters and offers * Provides customized information if customer desires (selecting preferences and gender) * Intuitive navigation * Enjoyable browsing experience | Not Mobile Friendly * Does not have a Mobile App * Website is not mobile friendly * Webpage does not adjust to a smartphone screen * Customers might become frustrated trying to navigate the site. * Needs to keep up with tech-savvy customers | Purpose * Branding: innovation within the brand, high costumer involvement, consistent theme, foundation based on quality (life warranty) * Lead generation: letter subscriptions, registration for offers generate high lead generation * E-commerce: on top of trends, online shop allows customers to personalize products…...

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