Discover Australia

In: People

Submitted By Jackiekeyes
Words 1138
Pages 5
Jackie Keyes
Discover Australia
25/8/14

Re-Branding a Multicultural Australia

The Opening Ceremonies of the Olympic Game’s are intended to be a way for the hosting country to present them selves to the rest of the world, along with welcoming them to their country. Such ceremonies are planned to be visually pleasing and exploding with dramatic representations of the host countries past and present culture, lifestyle, and rituals. Sydney used 2000 Opening Ceremony for the Olympic games as a way to demonstrate the important roll the British had in colonizing Australia while easing up previous racism accusations, as well as portraying Australia to be home to a vibrant unified multicultural society, offering world-class destinations.- All throughout the Opening Ceremony an evolution of stories were played out for viewers; certain stories were more centralized narratively then others in particular. A sugarcoated version of the Aboriginals history, British Colonies exploration and the evolution of a young Australia, are considered the primary tales narrated. Starting out with a large horse and man scene which spoke strongly to the tourist market specifically Americans, this was perceived as a stunt to attract viewers to Australia along with scenes involving Australia’s beaches, outback territory and high ratio of animals throughout the ceremony. The connection and reconciliation between the white girl who represents a young Australia and the aboriginal man spoke to the multicultural unity acted out in Eternity. Previously was the awakening of nature after a bush fire in which the arrival of a new era was presented. As the British settled “productively” in Australia, the new world appears to be bursting with progressive new life, and a soon to be unity under the southern skies. The quote used to wrap up the ceremony, “two cultures intertwined sharing…...

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