Disney Land

In: Business and Management

Submitted By sinan11
Words 1157
Pages 5
YANGON INSTITUTE OF ECONOMICS

International Business
Management
Group Assignment (1)
Submitted by Group (6)
9/19/2011

International Business Management, Group Assignment (1)
September 19, 2011
1. What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company?
Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company.
In addition, with the expansion of the parks, Disney can play a role in spreading advertisements of their movies and the ideology that Disney is a Place of Dream and happiness. Disney is motivated to also acquire more resources by their expansion, for example, Disney wants to create a park in Shanghai so that it can facilitate in probably creating a Disney channel for the Chinese people. Lastly, Disney wants to minimize the risk of their parks in America in case they do poorly they can gain their profits in Asia or
Europe.
Pros from the standpoint of the Walt Disney Company can be shown the following.


Great reputation and worldwide brand recognition; lots of pride in making magic happen for guests and consumers.




The culture is extremely collaborative and exchange.



Plenty of opportunity for exposure into multiple areas.



Disney's brand and products are so relatable to all people.

Market share will be increased.

Page 1

International Business Management, Group Assignment (1)
September 19, 2011


More resources will be acquired.



It can gain portfolio…...

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