Distri

In: Business and Management

Submitted By mathilde8545
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THE DISTRIBUTION

Part I : DISTRUBITION COMPONENTS

A.1 Distribution Functions
Transactional function Contacting and promoting Negotiating Risk taking Logistical function Physically distributing Storing Sorting (sorting out, accumulating, allocating, assorting)

Facilitating function Researching Financing Experiential Function

A.2 Middlemen/Intermediaries

Facilitate business transactions between producer and consumer Central purchasing services Reference product New middlemen Auction websites Websites with purchasing agents Virtual roof suppliers (purchase, logistics, marketing)

A.3 Consumers
“Markets are people but people with money and desiring to spend it” Target profil Purchasing power Purchasing behaviour Categories of consummers Junior (12-18 years old) Young adult (18-25 years old) Young senior (+ 50 years old) Working woman Neorural In a rush people Humanist Hedonist Essentialist Wonderer (curious) Harmonious independent

A.4 Producers
National Brand Private Label When the retailer decides to sell products or a line of merchandise which is owned, controlled, merchandised & sold by the retailer in his own store/chain of stores, he is said to be Selling Own Label / Brand or Private Label merchandise. Advantage for consumer Advantage for retailer Advantage for producer

A.5 Regulation

Price regulation Consumers information and protection Business regulation Sale regulation Opening hours and days regulation Location regulation

A.6 IT
Retailer IT IT System EAN (Eureopean Article Numering) Producer IT EDI Electronic data interchange

B. Distribution Channel
Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as :

"all the organizations through which a product must pass between its point of production and consumption“…...

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