Donatos Finding the New Pizza

In: Business and Management

Submitted By snig93
Words 444
Pages 2
Donatos- Finding The New Pizza

Done BY- Group
T.Y-B.B.A
Bevinda Pereira-1227
Jannike Maricel-1208
John Gonsalves-1217
Ian Barua-1204
Jeenal Redkar-1229

Donatos: Finding the New Pizza Case Discussion Questions
1. Map the research design used by Donatos for new product development.

Donatos started its research-based product development process to determine that the low-carb craze was no fad. The process starts with is developing the product prototype, followed by employee taste testing, concept screens (where participants, usually in a central location, are shown photographs of food products, and then queried about the item’s uniqueness, brand fit, price attractiveness, and the likelihood of purchase if the product were available), and ultimately in-restaurant tests in two or more restaurants within the chain. In-restaurant tests also include participants completing a self-administered intercept survey or, for delivery customers, a call-back phone survey.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

According to Cooper’s Business Research Methods, the exploratory phase of the research process uses information to expand understanding of the management dilemma, look for ways others have addressed and/or solved problems similar to the management dilemma or management question, and gather background information on the topic to refine the research question. interviews with experts and other individual depth interviews, and group discussion or some combinations of these. Donatos monitors its monthly Wassup Meetings, where each employee brings knowledge of an element from popular culture and explains its affect on Donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an…...

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