Dreamliner Case

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MBSA1533-BUSINESS ETHICS, RESPONSIBILITY AND SUSTAINABILITY

INDIVIDUAL ASSIGNMENT: BEHAVIORAL ETHICS: A CRITIQUE AND A PROPOSAL

NUR AZUWA BINTI OTHMAN
MBS141051
LECTURER’S NAME: DR ABUL QUASEM
20 MAY 2015

Summary
The article depicts the argument whether there is a need in behavioural ethics to change our understanding from the influence of contemporary moral psychology and back to management theorist, in which Goshal expressed his opinion that moral is fundamental. Philosophical work of Emmanuel Levinas is then constructed to test on the metaphysical concern. Levinas viewed that essential moral character of human life and the reality of human agency as ontologically fundamental or to put simply, ethical is the “first cause” in regard to understand the nature and action of the individual.

Problem Statement 1) The search for a definition of moral personhood which explains the moral-judgement-moral action gap
For the past 10 years, researchers have worked to express definition of moral personhood and at the same time address the moral-judgment and moral-action gap. This gap represent the imbalance between an individual’s moral judgment and the action that follows this judgment. 2) The search for the nature and role of the primitive evaluative processes in moral judgement and action
Hoffman (1970) and Eisenberg (1986) has come up with their theories that role emotion play important role in moral behaviour. However different views have arose to explain which component of moral judgement is mainly responsible for moral action; deliberative or more “automatic” emotions and intuitions, and everyone seems to agree that there’s an element of automacity in moral judgement.

3) The primary reason for ontological gap is a fundamental misconception about the personhood
The correct view of personhood is one in which there is a feeling of “ought-ness” and that…...

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