Dual Calendar

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| Managing & Marketing in the Global Arena | | Fall Semester 2010 Man 385.33 – Unique #04705 | Professor John N. Doggett Class Times Mondays from 5:00 to 8:00 pm Class Room UTC 1.118 Office CBA 5.124k Office Hours Mondays from 3:30 to 4:30 pm or by appointment Phone (512) 232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Blackboard
Teaching Assistant Tylor Seaman

Course Objectives

The emergence of China, India, Brazil, and other emerging economies has fundamentally changed how we think about global business. This course is designed to help you understand the sea change in global competition that we are experiencing. It will help you understand how managers anticipate and respond to competitive pressures in a rapidly changing global marketplace. It will help you enhance your analytical, decision-making, and implementation skills in an intense, highly competitive classroom environment. It will also help you understand and apply analytical tools used by managers and management consultants to exploit competitive opportunities and effectively respond to competitive threats.

This course will focus on significant international marketing, managerial, and operational challenges and opportunities from the perspective of managers with decision-making responsibility in many parts of the world. We will pay significant attention to the impact the growth of the Chinese and Indian economies are having on the rest of the world. We will also explore the impact that Globalization and Sustainability are having on how people manage, work, and live.
Leadership and this Course

Each of you…...

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