Ec 500

In: Business and Management

Submitted By bridgett35
Words 356
Pages 2
* Assignment 1: Company Introduction, Market Segmentation, and Product Positioning
Due Week 3 and worth 200 points

In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

Write a five to seven (5-7) page paper in which you:

A. Write about your company.
1. Write a detailed company background. Address the following items at a minimum for full credit:
2. Create a strategic mission statement.
3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.
B. Write about your marketing plan.
4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
5. Identify the marketing segment for the product and provide a rationale for this segment.
6. Discuss the target market and provide a rationale for this target market.
7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.
8. Create the market position for your product and service. Explain your rationale.
9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

Your assignment must follow these formatting requirements: * Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. * Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course…...

Similar Documents


...E-Commerce Global System Challenges IT-500-02: Critical Concepts and Competencies for the IT Professional Professor Dawn Giannoni, PhD Date Submitted: Feb/05/2012 Table of Contents Abstract3 Introduction4 Cultural Challenges4 Language Challenges5 Time and Distance Challenges5 Infrastructure Challenges5 Currency Challenges6 State, Regional, and National Law Challenges6 Conclusion 6 References7 Abstract This paper defines how the Information Technology is important in the current world of E-Commerce. It has changed the business style from old traditional method to E-Commerce. Many companies have found out the hard way that successful e-commerce requires more than a flashy web presence. Despite of latest technology and law, still there are number of challenges associated with E-Commerce implementation. Many of such challenges like Cultural, Language, Time and distance, Infrastructure, Currency & State, regional, and national law are discussed and addressed by Stair & Reynolds (Stair & Reynolds, 2011). This paper gives directions on how processes may be reengineered with this aim. Introduction There is a historic parallel for the current limited success of e-commerce. The first wide-scale introductions of IT in the business place focused on the improvement of isolated parts of business operations. E-Commerce basically began (although debated) in 1994 when Jeff Bezos started out of his own garage.......

Words: 937 - Pages: 4

Pad 500

...The Blast in Centralia No. 5: A Mine Disaster No One Stopped Submitted by: Munichia Johnson Submitted to: Dr. Joseph McCue PAD 500 September 5, 2013 Identify and explain four (4) logistical alternatives Scanlan could have addressed. Four logistical alternatives Scanlan could have addressed are time, communication, responsibility, and corruption. The first concern that Scanlan could have addressed is the time it took for the hierarchy to respond to the reports. The time it took for the hierarchy to respond to the reports was way too long. After reading the text it seems a response was made after several reports were submitted. The Centralia company did not comply with the major recommendations Scanlan made. In fact, they did not even bother to answer Weir’s thirteen letters based on Scanlan’s reports. Weir didn’t do anything about this. Early in the game, Weir considered the dusty condition of the mine so serious that he requested the company to correct it within ten days, but there is no evidence that the company even replied to the request. The second concern Scanlan could have addressed was difficulty with communicating. There was a problem communicating with those who were in a position to regulate the mining industry. Scanlan sent report after report to his superiors. Scanlan and his boss did not communicate effectively. They communicated vastly by mail. I believe they should have communicated face to face due to the severity of......

Words: 997 - Pages: 4

Ecs Case Study

...Distribution of Enterprise ICT products to resellers, comprising mainly of system integrators and corporate dealers (iii) ICT Services * Provisioning of ICT systems and services Under ECC Berhad, there are four main subsidiaries which responsible for different scope and group of customers. It can be categorized as below: ECC PERI ECC PERI is a wholly-owned subsidiary of ECC Berhad, began its operations in 1986 to distribute computer peripherals and other hardware to PC dealers. It is a leading value added distributor of Enterprise Systems and solutions serving the business and enterprise segments of the IT industry. Currently it distributes Enterprise Servers, Storage, Network products and software to its distribution network of over 500 Enterprise IT resellers and System Integrators throughout Malaysia. It also provides services in the field of Networking & Enterprise IT System Design, Presales Support, and System Integration Proposal in support of its Enterprise IT resellers and System Integrators. PERI partner with some of the major IT brands in the world to provide the best of breed solutions and offerings that meets the customers’ needs. In PERI, there are two main department leaders who responsible for Sales and Marketing. The main tasks for Sales are to enroll more resellers and definitely, sales target achievement is the main Key Performance Index (KPI). Monthly incentives will be based on the achieved sales billing amount. However, the incentives......

Words: 5790 - Pages: 24

How to Improve Staff Turnover in Ecs

...rate and turn itself into to a profitable and outstanding department in ECS. Interviews were conducted with staff and all levels of managers under Channel Department and some from several ODM Departments. Interviews were also conducted with employees who have resigned from ECS to understand their perspective and opinions on working environment and the reasons they quit from ECS. In addition, a review of strategies from other studies or literatures to demonstrate the value and feasibility of high staff turnover and low morale were conducted. The results is focused on the decrease of staff turnover rate by fostering good relationships among co-workers and distributing workload evenly, and thus improving staff morale in the long run. Recommendations of Employee-Manager relationship management plan will be given. In conclusion, the employee turnover rate and low morale in ECS will improve with complete strategies and plans of employee relationship management and moderate workload distribution. Introduction Elitegroup Computer Systems Co.(ECS) is a Taiwan-based electronics firm. It is the fifth largest PC motherboard manufacturer in the world. Many of these motherboards have been produced for OEM customers such as Acer and Dell. The company has since concentrated on broadening its product range by making its mark in the design and manufacture of laptops. The Channel Sales and Marketing Department in ECS has become increasingly important compared with other OEM departments......

Words: 2112 - Pages: 9

Ec Assignmet 2

...January 21, 2014 CSIS 1010 EC Assignment 2 1. The basic idea of HTML came from one person’s ideas and thoughts and having another person add their ideas to it and so on and so forth. As most things that are invented and perfected. Html came about because someone wanted away to store all of their information including books, records, letters, and research results. Vannevar Bush wrote an article about a machine he called Memex that could do all of this. He was trying to use the skills that were learned from war in World War II and implement them into peacetime activities. After this idea other scientist and engineers started adding their input to the idea eventually ending up with Hypertext Markup Language. Markup tags are the basic fundamentals of HTML. Most markup tags come in pairs and are between commands in a webpage. Usually a text or a graphic are in between the two commands or markup tags. Markup tags are invisible though so you would never know that they are there. Parameters are included within the beginning command tag, placed before the second bracket that provide supplementary instructions such as color, size, location, ect. 2. HTML and XML are both markup languages. They both also use tags. They both are read by software. HTML describes attributes of text and XML does not. XML is like a data base. In XML a person has to create their own tags unlike HTML where it has a preset language. HTML also displays the data while XML does not. Anything that has......

Words: 508 - Pages: 3

Mkt 500

...Adina Scruggs MKT 500 – Assignment # 4 August 21, 2011 Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers. Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers. Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or...

Words: 2667 - Pages: 11

Leg 500

...Leg 500 Exam Question 1 The best example of a source for virtue ethics for a business Is Correct Answer: | the corporate mission statement. | Question 2 The Ethic of Care is Correct Answer: | A set of principles that encourage decision makers to look at human relationships as a primary motivator for a decision. | Question 3 According to Citizens United v. Federal Election Commission, which of the following is not a reason to allow corporations the right to spend money and advertise for political candidates? Correct Answer: | The immense wealth of a corporation allows it to be the most accurate in providing messages to people. | Question 4 Assuming a business ethical dilemma, which statement best illustrates Gilligan approach suggested in her theory of “The Ethics of Care”? Correct Answer: | care and responsibility to others | Question 5 All of the following are considered exceptions to the general rule that there is no duty to rescue except Correct Answer: | Witnessing an accident – this creates a duty to step in and help the injured | Question 6 The Sarbanes Oxley Act was passed in response to: I. concerns that investors received full and complete information about potential corporate fraud II. a lack of investor confidence III. corporate scandals beginning with Enron IV. discrimination against an employee when providing information she reasonably believes constitutes a violation of......

Words: 276 - Pages: 2

Ec 315 Week 2 Homework

...4.2 and A = 0 1.21 Ounces C. What is the likelihood there is less than 3.0 ounces remaining in the tube? 3.0 / 4.2 * 100% = .714 = 71.4% D. What is the probability there is more than 1.5 ounces remaining in the tube? (4.2 - 1.5) / 4.2 * 100% = .643 = 64.3% Question 37 A. What percent of the families spend more than $30 but less than $490 per month on food? P(30 <= x <= 490) = P(-5.11 <= z <= 0) = .50 or 50% B. What percent of the families spend less than $430 per month on food? P(x <= 430) = P(z <= -0.67) = .2514 or 25.14% C. What percent spend between $430 and $600 per month on food? P(430 <= x <= 600) = P(-0.67 <= z <= 1.22) = .6374 or 63.74% D. What percent spend between $500 and $600 per month on food?  P(500 <= x <= 600) = P(.11 <= z <= 1.22) = .3450 or 34.5%...

Words: 384 - Pages: 2

Ecs 101 Class

...Galloway, Karisa ECS 101 Community Binder For the Community Resource Binder project I chose to interview Tri-Counties Regional Center about their speech therapy program. Tri-Counties has many different programs that branch off of their business. They help families in need that have children with disabilities. These disabilities can go from speech delay to a child with a mental disability. They have many professionals in the field that go out of their way to help families as best as they can to make life just a little bit easier for them and their child. My daughter and I have personally gotten to experience this ourselves, and I am still very pleased with their services. Every business has a mission they would like to achieve. With Tri-Counties their mission is to provide support for their families to make life, working, and learning easier. Tri-Counties does their best to meet all the needs of their families that they can. They begin with evaluating the child to see in what way they need help or if they do need any help. After the evaluation they decide in what areas the child needs help and go from there. The program that I chose to interview about was speech therapy. The program is funded by the government and they are a Public agency. As I was interviewing Heather Agrusa, I could hear in her voice how confident she was telling me about her job and the programs. Heather is about 28 years old and works as the Early Start Service Coordinator at Tri- Counties......

Words: 682 - Pages: 3

International Trade Dispute Ec Asbestos

...EC – ASBESTOS1 (DS135) PARTIES Complainant Canada AGREEMENTS TIMELINE OF THE DISPUTE Establishment of Panel TBT Annex 1.1 GATT Arts. III:4, XX and XXIII:1(b) Circulation of Panel Report Circulation of AB Report Adoption 25 November 1998 18 September 2000 12 March 2001 5 April 2001 Respondent European Communities 1. MEASURE AND PRODUCT AT ISSUE • • Measure at issue: France's ban on asbestos (Decree No. 96-1133). Product at issue: Imported asbestos (and products containing asbestos) vs certain domestic substitutes such as PVA, cellulose and glass (“PCG”) fibres (and products containing such substitutes). 2. SUMMARY OF KEY PANEL/AB FINDINGS • TBT Annex 1.1 (technical regulation): The Appellate Body, having rejected the Panel's approach of separating the measure into the ban and the exceptions, reversed the Panel and concluded that the ban as an “integrated whole” was a “technical regulation” as defined in Annex 1.1 and thus covered by the TBT Agreement, as (i) the products subject to the ban were identifiable (i.e. any products containing asbestos); (ii) the measure was a whole laid down product characteristics; and (iii) compliance with the measure was mandatory. However, the Appellate Body did not complete the legal analysis of Canada's TBT claims as it did not have an “adequate basis” upon which to examine them. GATT Art. III:4 (national treatment – domestic laws and regulations): As the Appellate Body found the Panel's likeness analysis between asbestos......

Words: 639 - Pages: 3

Definition of Ec

...Definition of EC: Electronic Commerce is the sharing of business information, maintaining business relationship and conducting business transactions by means of telecommunication networks. It includes the sell-buy relationship and transactions between companies, as well as the corporate process that support the commerce within individual firms. Zwass (1996): Types of E-commerce: Electronic Commerce and its activities have been classified into the following types (Turban & King, 2012): Business to Business (B2B): * It is the exchange of products, services and information between businesses. ( Eg : Ford purchases tires from another manufacturer). Business-to-consumers (B2C): * A transaction between a company and a consumer where goods or services are to the consumers. (Eg: Target). Consumers to businesses (C2B): * In this case consumers make known a particular need for a product or service, and organizations compete to provide the product or service to consumers. Consumer-to-consumer (C2C): * In this case an individual sells products or services to other individuals. (Eg: Online Ads or Classifieds). Business to Employees (B2E): * In this case an organization uses E-Commerce internally to improve its operations and benefit their employees. Advantages 1. Delivers relevant and detailed information in seconds to the customer. 2. Helps small business compete against large companies. 3. Since e-commerce processes...

Words: 315 - Pages: 2

Final Report on Ec

...Final report on EC A Report On “Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and......

Words: 3003 - Pages: 13

The Ec-Philippines Strategy Paper

...THE EC-PHILIPPINES STRATEGY PAPER 2007-2013 i TABLE OF CONTENTS LIST OF ABBREVIATIONS .......................................................................................... iii EXECUTIVE SUMMARY............................................................................................... 7 1. COUNTRY ANALYSIS ............................................................................................ 9 1.1. Analysis of the political situation...................................................................... 9 1.2. Analysis of the economic situation.................................................................. 11 1.3. Trade structure ................................................................................................ 13 1.4. Analysis of social developments...................................................................... 14 1.5. Analysis of the environmental situation......................................................... 16 2. THE PHILIPPINES’ POLICY AGENDA ............................................................ 17 2.1. The Medium Term Philippine Development Plan ........................................ 17 2.2. Assessing the reform process .......................................................................... 17 2.3. Cross-cutting issues: human rights, gender, governance ............................. 19 3. OVERVIEW OF PAST AND ONGOING EC COOPERATION, COORDINATION AND COHERENCE ........................................

Words: 26770 - Pages: 108

Definition of Electronic Commerce (Ec)

...Definition of Electronic commerce (EC) The process of buying, exchanging products, selling, services, or information via computer networks. Analyze the various types of EC activities Business-to-Business (B2B) An interaction between the business people and other organizations is known as Business-to-Business (B2B). For example and www.Sams Business-to-consumer (B2C) Business selling to individual shoppers is known as Business-to-consumer (B2C). For example www.Barnes& E-tailing Online shopping having access to products of interest for the consumers, by visiting their website directly is called E-tailing. For example Amazon, e-Bay. Business-to-Business-to-consumer (B2B2C) Business providing some product or service to a client business that maintains its own customers is known as (B2B2C). Consumer-to-Business (C2B) A consumer uses internet to sell products or services to organizations or individuals seeking sellers, to bid on products or services they need. For example e-Bay. Business-to-employees (B2E) Organization delivers services, information, or products to its individual employees. For example Consumer-to-consumer (C2C) Consumer sells the product directly to other consumer. For example List of advantages and disadvantages of Electronic Commerce Advantages - 24/7 services for buying or selling products - Readily available to customers - Easy to manage a business - Faster and......

Words: 307 - Pages: 2

International Barriers to Ec

...Running head: INTERNATIONAL BARRIERS TO EC 1 Analysis of International Barriers to EC and Their effects on success of EC Vishal Kankaria Sullivan University 4Q-CSC560X-A2-07 October 4, 2015 INTERNATIONAL BARRIERS TO EC 2 Analysis of International Barriers to EC and Their effects on success of EC Advent of internet is the founding pillar of E-commerce industry and this industry has immensely benefitted from the increased use to internet. Internet has changed the way companies do business and the way people buy, sell and organize business activities (Gary 2011). Growth of EC exploded after the introduction of World Wide Web in 1990s (Turban 2012). Internet allowed people to exchange and transmit information both in text and pictures. According to Gary (2011), between 1997 and 2000, more than 12,000 Internet-related businesses were started with more than $100 billion of investors. This shows the sheer growth in size and volume of EC is a very short span of time. Role of E-Commerce in Modern Business EC has made a huge impact on the way modern business is done. Porous geographic boundaries- EC has blurred the lines of international boundaries. Companies headquartered in USA, manufacture in China, Sell in Europe, process the transactions in India and thrive globally Internet allows business to be conducted 24/7. There are no overtime costs or other costs to be paid. Network Effects have been felt by both businesses and consumers (Gary 2011). Law of......

Words: 860 - Pages: 4

HD Buddy Cops | Equitation simplifiée | mrskeptiz