Ecommerce - Comparison of Custom Build Websites

In: Business and Management

Submitted By marsbiguy
Words 349
Pages 2
Generally, the sites are very similar. They offer variety, color choice, monograming. A customer can develop the shoe they want to meet their needs. Neither web site was particularly easy to navigate. In terms of use, I didn’t find much difference. The Nike page was barely more navigable. Timberland’s links didn’t always take you to where you expected to go.
Pricing seems to be very different between the shoes. The boat shoes I built on Timberland’s site were $110, regardless of what I customized. Nike’s shoes started at a much higher price point. The pair I customized was $210. The Timberland shoes would ship within 7to 8 weeks, while Nike promised a 5 week turn around.
I was unimpressed with either company’s customization experience. The Nike site was flashier and faster. The Timberland site, however, allowed customization from the sole up, where Nike’s shoes started as a platform with customizable components, but you had to pick a specific design. Overall experience goes to Timberland. I felt like I was actually designing a shoe instead of Nike’s paint by number feel.
Timberland’s strengths include variety – color, trim, styles. There was relative ease in designing the shoe and Timberland’s site provided a good step by step process. There were 2 weaknesses that I noted. The first is the processing time. 7-8 weeks is a long time to wait for the shoe when you can buy it tonight in a shoe store. The second is the pointlessness of the customization. I do not understand the reason why one would need to create custom Timberland boots, which makes the exercise superfluous.
Nike’s strengths are similar to Timberland’s. There is significant variety, and ease of design. Additionally, there seems to be a purpose to custom designing athletic footwear and sportswear. This might be useful for team sports, schools, and clubs. The first major…...

Similar Documents


...authentic, customizable Caribbean inspired pastries. Our main selling point will be embracing and maintaining the authenticity of our pastries. Taking advantage of the vast reach of the internet, we will use social media to market our products to the niche market of expatriate West Indians. This plan outlines the philosophy of the company. hopes to attract more than a dozen owner/employees. 1.1 Objectives 1. To make ExoticCaribbeanPastries,com the go to online location for exotic pastries. 2. To develop a fully functional, integrated, easy to navigate, social media savvy ecommerce site for Caribbean pastries. 3. To focus on the niche market of Caribbean expatriates on a global scale. 1.2 Mission’s mission is to provide authentic Caribbean Pastries using the internet and ecommerce to lower the cost of production and subsequently the cost of goods to the customer. By providing authentic pastries, we will attract a loyal customer base. To keep this customer base and expand to new customers, we will engage in intense social media marketing and interaction and also provide key tools for customer service and interaction. 1.3 Keys to Success * Using the finest, authentic ingredients in our products. * Provide modern, efficient customer service. * Allowing input and participation by customers (crowdsourcing). * Develop key relationships with the Caribbean diaspora. Company......

Words: 2643 - Pages: 11


...Innovation period. Beginnings of the first significant use of the Web to advertise products. Regarded as one of the most explosive and innovative time periods in American history. Thousands of e-commerce related websites (dot-coms) were funded and established. Success for this period matured in March 2000, and the dot-com companies began to collapse at a rapid rate. Only about 10% of these website endeavors are still alive today, with an even smaller percentage being profitable (Laudon and Tarver, 2008). | 2001 – 2006 | Consolidation period. Reeling from the collapse of the dot-com era, companies focused their efforts on a more “business driven” approach to e-commerce, rather than technology driven. Extensive branding and market positioning were the primary goals of the web during this period. Venture capital became unavailable, becoming a barrier for new start-up initiatives (Laudon and Tarver, 2008). | 2006 – Present | Reinvention period. Companies are focusing on an audience, customer, and community driven approach. Referred to as a “sociological phenomenon”, this current period is dominated by social networking, search, consumer-driven content, and virtual communities (Laudon and Tarver, 2008). Google, FaceBook, MySpace, and YouTube are prime examples of successful websites today. | types of e-commerce Although there are varying opinions as to how many and what types of e-commerce commonly exist today, Laudon and Tarver describe five major types:......

Words: 2062 - Pages: 9

Ecommerce - Going Online

... | | | | Viability Why expand the company online? In today’s market shopping has turned into an online mega shopping mall that is open 24 hours a day. If the company doesn’t have a website then the company is business to other companies that do. Whether or not the company has a product that is able to sell online or not the company still needs to have a presence online to expand and increase its sales. Having a presence online gives the company the ability to show its product so that future partners, employees and future customers can easily find the company, its product and other current and future services that the company offers. When having a business online there are a few things to consider, will this company do well? What is the start up costs? Will it provide residual income? Is it easy to manage? These are some of the main questions to ask. There are many pros and cons to having a business online however there are only a few that need to be discussed. Advantages 1. Expanding online gives the company the opportunity to reach millions of people and show what products it has. 2. Starting online does not require a massive amount of capital. 3. Online allows the company to be open 24 hours a day 365 days a year. 4. With a professional website the company can be taken serious and there are endless amounts of opportunity for success. 5. Keeps the company competitive, with an online business size does not matter. The company has the......

Words: 5431 - Pages: 22


...independent shop called butler cycle which was established in 1920s.According to wiggle website (2013) Mitch Dall took the property of butler cycles located at highland road in Portsmouth. As a part of sale conditions the shop would continue to operate for a period of five years which moved to Hayling Avenue, Portsmouth and changed its name as Bike@ Butlers. Wiggle was officially started from the modest spare room at the back of Bike@ Butlers on 28th may 1999 for the initial investment of £ 2000 with john and his new business partner Harvey Jones. During that time it was doing a good business as a local bike shop and mail order service. They started selling some of the shops stock in the internet. With the increasing of wiggle’s sales in 2000 they were prompted to change wiggle into sports retailer. Thus, the company was expanded on Jackson close, Portsmouth. Wiggle continued to experience the growth of the business and was adding one brand a week to keep up with the customer demand. In April 2009 Mitch Dall sold his shares to private company ISIS equity partners who had invested in wiggle in 2006.The expansion of wiggle continued by expanding in the borough market of London with two more warehouses for more stock holdings. Wiggle was sold to Private Equity Company Bridge point in December 2011. Bridge point specializes in investing in market business and with its help it was able to launch 11 new websites for overseas in 2012. Wiggle currently employs over 300 employees......

Words: 3040 - Pages: 13


...and marketing. Methods of Internet Marketing include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, e-mail advertising, interactive advertising and affiliate marketing. Background [3]The revolutionary concept of internet marketing first began in the early 1990s as an effortless, text-based website that offered endless product information. Gradually online marketing transformed its role from selling information on products to selling advertising space, software programs, business models and many other products and services. Companies like Google, Yahoo and MSN have escalated the playing field of internet advertising. This type of marketing serves as the backbone of the revolutionary era, allowing anyone with an idea, product or service to approach the widest audience possible. The next advancement would be to entertain those consumers specifically searching for your product or service, and entice them with catchy tag lines and promotions. Once the consumer has entered your e-store, the design and the layout of your website will determine the online to offline or e-commerce conversion rates. These are what business owners covet, the lowest cost per lead. [4]Infomercials, are another way of advertising online. These offer in-depth details of the product or services being offered by the company. Infomercials have been found to be particularly useful on the internet due to its tracking......

Words: 5583 - Pages: 23


...Divine Tresses Custom Wig is a small business in a growing industry of custom hair and wig products. This small business is located in Kirkland Washington, and derives most if not all of its income from director person hairs to custom orders purchased online many of their customers are generated word of mouth from in salons sales around the Puget Sound region of Seattle . The business itself has little, if no online presence, so this website would be its first entrance into online marketing and sales sphere for this company As in previous sections that were recommended for this small company, were for them to expand an online web sales strategy. Additionally, a comprehensive analysis of what the new website should contain (i.e. sitemap, for easier navigation, cost for both ongoing operations and project implementation, which includes an SEO word expert, employing an operations coordinator to continue to research and develop a continuing competitive edge by sourcing new vendor product, keeping track of the latest hair trends, documenting information for reporting , overseas vendor management and continuing administrative operational logistical tasks Home Page: Main Page: -- Sitemap Payment Methods: Pricing Plans + Part III: Project Estimated Costs and Scope for Online Business Entrance Expansion One of the first issues to be address is the domain url for Divine Tresses Custom Wigs. The......

Words: 1557 - Pages: 7

Websites Comparison Memo

...May 25, 2014 To: From: Subject: Motorcycle Websites' Design Comparison This memo is written in the purpose to look closer to the three different websites on the same topic and compare and evaluate their effectiveness for the readers and audience. The websites I have chosen are focused on motorcycle. These pages are informative and also sort of e-shop. 1.) - referred in memo as Honda 2.) - referred in memo as Suzuki 3.) - referred in memo as Kawasaki The First Impression While looking thought the chosen websites I firstly focused on a basic features that should be applied on a well-designed website which is light background, small graphic and good structure of the navigation sector. The structure of the websites are in most cases similar, but we can still find significant differences that puts some pages in front of the rest ones. The first this to focused on is the colour of the background that should be white or any light colour, to make the reader feel more comfortable while scanning the page. Only the Honda's website has half white background and the other half is depended on the type of bike you are looking at, that is nice for the eyes to look at the page. In contrast Kawasaki uses carbon and black background and Suzuki's background is designed in dark blue which is definitely not comfortable even if it corresponds to these brands' main......

Words: 1195 - Pages: 5


...eCommerce Market Size: Quy mô thị trường Thương mại điện tử tại Vietnam | Bạn là ai trong trận chiến eCommerce: David hay Goliath? | Trong bản tóm tắt The Rise of E-Commerce in Asia vào tháng 6/2014, Matthews Asia Funds nhận xét: Không có gì ngạc nhiên khi Châu Á có tiềm năng rất lớn về thương mại điện tử (ecommerce - TMDT). Sự phát triển của TMDT ở Ấn Độ và Trung Quốc được xem như việc xây dựng một cầu nối thành công giữa những gì người dùng muốn và những gì họ có thể mua offline. Điều này đặc biệt đúng cho những ai sống bên ngoài những thành thị lớn. Người tiêu dùng quan tâm về giá cả cạnh tranh trong thương mại điện tử, nhưng các yếu tố khác như độ rộng của sản phẩm, dễ sử dụng trên di động ngày một hấp dẫn và thu hút một làn sóng tiêu dùng trực tuyến mới. Sự bùng nổ của TMDT tại Châu Á đã mang lại nhiều cơ hội cho các doanh nghiệp có thể phục vụ các thị hiếu địa phương. Tuy nhiên, cùng với cơ hội, các doanh nghiệp cần vượt qua các thử thách như việc giao vận (logistics) và thanh toán (payment services) để tồn tại một cách bền vững trong đấu trường cạnh tranh.  1. CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN QUY MÔ THỊ TRƯỜNG (MARKET SIZE) Theo ước tính của eMarketer, doanh số toàn cầu của mô hình B2C (business-to-consumer) sẽ tăng 20.1% so với năm trước, đạt doanh số 1.500 nghìn tỉ USD. eMarketer nhận xét về lý do tăng trưởng, đề cập tới yếu tố số lượng người online, sử dụng mobile internet,  giải pháp giao hàng, thanh toán và đầu tư từ các công ty lớn: Mức tăng trưởng về......

Words: 2769 - Pages: 12

Ecommerce Strategy

...products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are:    determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation. Introduction of e-commerce usually comes with major changes which must be carefully planned and coordinated to avoid chaos and confusion. . The main problem with many failed e-commerce initiatives is the seeming lack of senior management support as well as a general lack of understanding amongst senior managers of the fundamental issues that constitute a successful ecommerce environment. A struggling organisation with poor processes and systems will not become successful just because it has become e-commerce enabled. Before embarking on any......

Words: 3315 - Pages: 14


...e-commerce OBJECTIVES  To understand the complexity of e-commerce and its many facets.  To explore how e-business and e-commerce fit together.  To identify the impact of e-commerce.  To recognize the benefits and limitations of e-commerce.  To use classification frameworks for analyzing e-commerce.  To identify the main barriers to the growth and development of e- commerce in organizations. Copyright © 2012 Pearson Education Slide 1-2 1. What Is E-commerce? Use of Internet and Web to transact business More formally:  Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2012 Pearson Education Slide 1-3 Advent of the Internet -The term ecommerce :1. Electronic trading of physical goods and of intangibles such as information. 2. All the steps involved in trade, such as on-line marketing, ordering payment and support for delivery 3. The electronic provision of services such as after sales support or on-line legal advice. 4. Electronic support for collaboration between companies such as collaborative on-line design and engineering or virtual business consultancy teams Copyright © 2012 Pearson Education 4 Slide 1-4 Facebook: The New Face of E-commerce? Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased anything based on an advertisement on Facebook or by using a link provided by a......

Words: 1399 - Pages: 6

Customs Declaration and Inspection

...cross-border ecommerce affect the customs declaration and inspection? 1.0 Introduction International ecommerce is called cross-border ecommerce, when consumers buy online from merchants, located in other countries and jurisdictions. In today’s complex economic world, neither individuals nor nations are self-sufficient. In 2012, Cross-border ecommerce sales reached $300 billion, while global online trade is expected to rise to $1.4 trillion by 2015. We can find that fast-developing business is changing the way of doing business in almost all aspects especially for the customs. Customs declaration and inspection are of great importance when a country importing goods or exporting. But because the features of e-commerce, the traditional way of declaration and inspection began to be low-efficiency. So some changes must be made. According to these views, this essay will give a comprehensive study about e-commerce. Firstly, this essay will make a general overview of cross-border e-commerce, and the second part will focus on the current situation of customs declaration and inspection. Then it will analyze the pros and cons of some customs policy. Finally it will put forward some recommendation for countries to expand cross-border ecommerce. 2.0 An overview of cross-border ecommerce In the modern society, the Internet allows consumers to shop online globally, purchasing products and services which may be unavailable or expensive in their home countries from websites in other......

Words: 1157 - Pages: 5

Website Comparison

...Website Comparison: An Analysis of Two Online Health Resources Stephanie Elliott Governors State University Website Comparison: An Analysis of Two Online Health Resources The internet provides a wealth of information, and can be a very important tool when it comes to research. However, it is essential to note that just because something is available online, it does not automatically mean it is true. Anyone can create a website and post content. It is up to the individual to evaluate websites for themselves to determine their authenticity. The use of the internet to access health care information is becoming very common as well. A quick google search for “health information” lists (MedlinePlus) in the top three. I chose this site as being reliable and credible because the information I find is similar to the content in my textbooks, and most of it is also supported by research foundations and clinical trials. On the other hand, there are many websites providing health-related information that seems legitimate, but sometimes hard to believe. An example of such a website is (Doctor Yourself). I chose this site because I wanted to learn more about the author’s claims that vitamins can cure diseases. This paper compares and contrasts MedlinePlus with Doctor Yourself and examines each website’s potential credibility. Discussion To determine a website’s credibility, it is necessary to......

Words: 1406 - Pages: 6

Website Quality Evaluation

...WEBSITE QUALITY EVALUATION FOR The aim of this project is to evaluate the quality of Website quality is how well a website is designed and how well the design meets the user’s satisfaction. Website quality could be measured from two perspectives: programmers and end users. The aspect of website quality from programmers focus on the degree of maintainability, security and functionality etc while the end-users are paying more attention to usability, efficiency, creditability, etc. is an online recharge website. URL WEB ADRESS IS OFFICIAL PAYTM.COM HOMEPAGE In order to define the efficiency of this website, a set of website quality models is used to quantify it. QUALITY EVALUATION MODELS The characteristics of quality evaluation models include: * Functionality * Reliability * Usability * Efficiency * Maintainability * Portability These models are further sub grouped into accuracy, suitability, interoperability, confidentiality, availability, fault tolerance, security, ease of use, comprehensibility, level of communication, attractiveness, visibility, flexibility etc. as shown in the hierarchy below. was put to test with each factor in the image by specialists and end user’s. The table below shows the results of the test. USABILITY Efficiency | responds to the user in time | User-friendliness | The user interface capabilities of website provide a good supportive......

Words: 5338 - Pages: 22

The Comparison of Large Websites Versus Small Websites

...CIS 324 | | Examples of Privacy Policies: The Comparison of Large Websites versus Small Websites | By | Arlene Mack | April 15, 2012 In this paper I will discuss and summarize the privacy policy for a large popular website, as well as summarize and discuss the privacy policy for a smaller website. I will discuss as a large website, is, money mutual or (, a website that promotes same day, pay day loans by multiple financial lenders endorsed by Montel Williams. The privacy policy and practice of the websites that this privacy document links are reviewed and hosted by Trustee. This is in compliance with Trustee’s program requirements, including transparency. The parts of the Privacy Policy that are confusing to me, is the reference to the policy compliance being transparent to accountability and choice regarding the collection of people’s information; but it says the Trustee’s does not cover information that may be collected through downloadable software. Trustee, who defines itself as the independent party to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions; Trustee at the end of the privacy policy does say that it has the right to share, rent, sell or otherwise disclose your information with/ to third party in accordance with applicable laws; i.e. marketing services, and applications, email marketers, wireless services, or postal mailings. In my opinion......

Words: 678 - Pages: 3


...Technology Abstract Mobile Commerce, also known as M-Commerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a smartphone, or other emerging mobile equipment such as dashtop mobile devices. With the growth in usage of Internet-enabled mobile phone, the foundations for mobile commerce are now in place. We know that mobile will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. In this paper, the participants were fifty students from National Kaohsiung First University of Science and Technology, there were twelve questions in this survey, including attitude toward usage of smartphones, habit of download application and disbursement capability. From the result we could see most of the people still tend to download free applications, just only 10% people willing to download paid applications. Moreover, most popular categories be downloaded were games and TV firms.......

Words: 1811 - Pages: 8

Papillon Movie Free Download HD Download Papillon in 720p BluRay (1.1 GB)↓   Papillon Movie Free Download HD .Improperly indicted for homicide, Henri Charriere shapes an improbable association with individual detainee and eccentric sentenced forger Louis Dega, trying to escape from the infamous reformatory settlement on Devil's Island.Based on the universal top rated autobiographic books "Papillon" and "Banco", PAPILLON pursues the epic story of Henri "Papillon" Charrière ... | Escape Room | Movies 2015