Economic of Strategic

In: Business and Management

Submitted By willpras21
Words 2872
Pages 12
Laporan 18 Juni 2014

MICHAEL E. PORTER’S
GENERIC STRATEGIES

Oleh:
Aileen Gitta Wijaya / 0131111005
Angky Rinaldi / 0131111140
Fransisca Natania / 0131111279
Oviani Natalia / 0131111132
Syamsul Bakhri Salam / 0131111177
William Prasetya Tanuwijaya/ 0131111016

ECONOMICS OF STRATEGY
S1 BISNIS
PRASETIYA MULYA BUSINESS SCHOOL
2011
Pada tugas akhir kali ini, kami mengambil pembahasan teori chapter 9 yang berjudul Strategic Positioning for Competitive Advantage dan fokus kepada analisa teori Michael Porter yang terkenal yaitu Generic Strategies. Berikut ini adalah bagannya: Cost Leadership
Strategi ini berbicara mengenai langkah perusahaan untuk mengalahkan kompetitornya dengan menawarkan produk atau jasa yang memiliki cost atau biaya yang lebih rendah. Berikut ini adalah 3 tipe pendekatan cost leadership: 1. Benefit Parity: Produk atau jasa yang ditawarkan oleh perusahaan memiliki benefit atau manfaat yang sama, namun dengan cost atau biaya yang lebih rendah, bila dibandingkan dengan kompetitor. 2. Benefit Proximity: Produk atau jasa yang ditawarkan oleh perusahaan memiliki benefit atau manfaat yang sedikit lebih rendah bila dibandingkan dengan kompetitor. 3. Qualitatively Different from its rivals: Perusahaan mendefinisikan ulang suatu produk atau jasa dengan cara mengubah benefit maupun cost yang dimilikinya sehingga berbeda dari konsep awal mula produk atau jasa tersebut. AirAsia Berhad adalah sebuah maskapai penerbangan dengan sistem low-cost yang berkantor pusat di Kuala Lumpur, Malaysia, yang mulai beroperasi sejak 18 November 1996. AirAsia telah dinobatkan sebagai maskapai penerbangan bertarif rendah terbaik di dunia, yaitu sebesar US $ 0,023 per available seat kilometers (ASK), dan sekaligus juga merupakan pelopor low-cost travel di Asia. Saat ini, AirAsia Group beroperasi di penerbangan domestik dan internasional, dengan jumlah…...

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