Egt Task 4

In: Business and Management

Submitted By janderson81
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Competency 309.2.4: Cultural Sensitivity - The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets.

Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies.
Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies.


Businesses large and small now compete in a truly global economy. To be successful in another country, it is essential to understand and appreciate the cultural differences that exist. Business practices and ideas that work well here in the United States may not necessarily be expected to do so in other cultural environments.

If you were considering an expansion of your current business into an Asian country, what cross cultural challenges might you encounter?


Write an essay (suggested length 3–5 pages) in which you do the following:

A. Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country.
I have chosen to take my business into the Asian country of the Philippines. There will be many cross-cultural differences that will need to be considered prior to the expansion from the United States. Three of these major cross-cultural differences I would like to emphasize on are first, the language barrier; second, I will be covering legal barriers; and third, I will discuss the labor barriers.
Language Barrier
I chose this as a major barrier in a cross-culteral transition of my business, because, although the Philippines’ national language is Tagalog, and English is understood and spoken throughout, this does not…...

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