Emarketing

In: Business and Management

Submitted By courtev6710
Words 544
Pages 3
Business to Business E-Marketing Option 2
By: Courtney Evans
July 30, 2013
WEB/435
Jason Black

Abstract
This paper will discuss the affiliate program suitable for Kudler Fine Foods and the process to set it up. This paper will also discuss what collaborative website would be used to benefit Kudler and the social tools that are best suitable
Affiliate Program for Kudler
The affiliate program has four main components. There is the merchant, which is the retailer. The network contains the offers for the affiliate to choose from and also takes care of the payments. Then, there is the publisher and the customer. Affiliate programs are growing so rapidly that there is becoming the need for management agencies and third party vendors.
There are many different affiliate programs available for all services and products. Kudler Fine Foods could benefit from using a restaurant affiliate. Restaurant.com is a program affiliate that increases online revenue. Just by adding a link to the program on the Kudler site, they can begin to make money. Every time a customer uses the link, Kudler will get paid. The program will also track the profit made and the number of users.
The best way to set up the affiliate program for Kudler would be to use a shopping cart service with a built in affiliate program.
Collaborative Website
The best collaborative website for Kudler would be Google docs. This allows the organization to upload files and edit anytime and anywhere. Google docs are browser based and will work with any type of device available. Google docs are great for smaller businesses that want to reduce the start-up and running costs.
Social Tool
Social media has become the most popular marketing strategy for restaurants and stores. There is several different social tools avail for e-businesses. The most popular tools are Facebook and Twitter. These social media tools…...

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