Entry , Mode

In: Business and Management

Submitted By 448297
Words 421
Pages 2
India- Country with social diveristy having different culture,language,religions,cast etc.

Population – more than 1 billion inhabitants,only behind china

large percentage between 15- 64 years of age

Religion- important role in life of people of the country,80.5% (hinduism) ,13.4 %( muslim),2.3% (Christians),rest include sikhs,budhdhists,jain and jews.

Language- 18 Major languages and More than 1000 minor languges..

demographics are going to futher skwed in favour of young people.

At present in India two wheeler has the largest share in indian automobile industry.

Two wheelers- first choice for middle and low income as a medium of transportation. -also attracted to young people as a style statement. -rapid increase in women focused scooters shows the interest of womens in two wheelers.

India today is a young nation with a large percentage of its population below 35 years of age. The demographics are going to be further skewed in favor of the young over the next 15 years because of the boom in media and satellite TV, Indian youngsters are today exposed to global lifestyles, and in the process they have broadened their horizons. For youngsters, bikes are a style statement and not just a mode of transport. The two-wheeler industry is therefore likely to see further growth as more and more youngsters give expression to their lifestyle aspirations.

Women are also going to play a pivotal role in further driving the growth of the two-wheeler industry. With more women working and public transportation not being able to meet the demands of the growing population, the two-wheeler will emerge as a convenient mode of transportation for many of them. The Companies like Hero Honda are selling about 12,000 units of women-focused scooter every month, and these numbers continue to swell at a fast pace.

.The growing aspirations, expanding road…...

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