Environmental Analysis

In: Business and Management

Submitted By wdwasson
Words 11505
Pages 47
Capstone: Strategic Management

May 13th, 2008

Robert Gibson – Scott McDaniels – Jonah Nelson – David Stark

Table of Contents:

Strategic Profile 3 * Company Introduction
Situational Analysis 4-15 * External * PEST Analysis * Porter’s 5 Forces * Bargaining Power of Suppliers * Bargaining Power of Buyers * Threat of New Entrants * Threat of Substitutes * Competitive Rivalry between Existing Players * Competitor Landscape * Alaska Airlines * Southwest Airlines * United Airlines * Air Canada * Key Success Factors * Internal 16-23 * Resources * Tangible * Intangible * Value Chain Analysis * Primary Activities * Secondary Activities * Capabilities * VRIN Testing * Core Competencies
SWOT Analysis 24-25 * Strengths * Weaknesses * Opportunities * Threats
Strategy Formulation 26-28 * Strategic Alternatives * Alternative Evaluation * Alternative Choice
Strategic Alternative Implementation 29-31 * Action Items * Action Plan
References 32

Strategic Profile:

Company Introduction

Alaska Air Group is made up of two principle subsidiaries Alaska Airlines and Horizon Airlines. Alaska operates all jet engine aircraft with average mid-range flight distance of 1,051 miles while Horizon is a short distance carrier averaging around 386 miles. Horizon also uses both turbo prop and jet engine aircraft. Alaska Airlines respectively has 115 jet engine aircraft in the form of 737’s and MD-80’s.1 The two carriers operate in an integrated fashion allowing for a…...

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