Ethical Issues When Doing Business

In: Business and Management

Submitted By Valeria
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*Hand-in Assignment #*4: Coke - Ethical Issues Your st numbr? Valeria van der Kemp / Nemtseva 459938 Group: IBA-C02 Tutor: Arno Teunissen (please check his lat name) Table of contents: 1. Background information 2. Problem definition The main problem discussed in this report is the following: “Should private or commercial companies be allowed to close exclusive school contracts with schools, or should their activities be forbidden by law?” 3. Objective The purpose of this report is to give an advice to the United States Department of Justice pertaining to the ethical issues surrounding exclusive school contracts. Consequently, suggestions will be given on how to minimize negative effects of the exclusive vending contracts if these operations are allowed to be continued. 4. The Moral Philosophies *4. 1. Teleology* (Utilitarianism) Teleology is a moral philosophy that assesses the ethics of decisions looking at the consequences of the latter. One of the most significant theological theories is utilitarianism theory that is focused on the consequences. It is concerned with the greatest benefit for the greatest number of people even if there are negative consequences for some parties involved. Coca Cola By signing exclusive school contracts and displaying its logos in public schools the company wanted to re-establish its brand loyalty and recognition. This results in increased sales volumes of Coca Cola products leading to additional revenues for the company. The money would be then spent on investment in better working conditions and higher salaries for the employees. Moreover the company production will increase which would lead to hiring additional personnel. On the other hand Coca Cola is aware of the fact that by establishing this programme it would facilitate the increase of soft drinks consumption by children…...

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