Ethicial Diliemia

In: Computers and Technology

Submitted By metz87
Words 1799
Pages 8
Chance Metz
Internet Policy and Ethics
Professor Golden
Ethical Dilemma Paper
February 11, 2013

Internet tracking on sites like Facebook is very common place these days. It goes on behind the scenes and is rarely noticed by anyone. Advertisers use this info to sell you products. The concern is this an ethical thing to do and what can do the user do about it. That is the point of this paper to understand how internet tracking works and if it is an ethical thing for companies to be doing. If understanding how tracking works has made you uneasy, what can you do about it? Well, if this makes you drastically paranoid, you can disable cookies completely in your browser's settings and avoid the sites listed in the Wall Street Journal's web tracking investigation materials (there's more on that in my previous post, by the way). If you just want a clean slate, you can clear out your existing cookies. But, here's the really bad news: Some of the third-party trackers (including those from use a newer technology called a "Flash cookie," which was initially created to enable media players to remember unique user settings, like your preferred volume, to regenerate a tracker after you've deleted it. You just can't win with those. It's this kind of tracking practice, above all others, this has truly crossed the line from questionable to straight up wrong. If the intrusion of Flash cookies wasn't problematic enough, more particular and troubling privacy issues like what trackers do with information gathered while a user is viewing or inquiring for information about sensitive health topics—are beginning to emerge. According to Healthline Networks,
Inc., another third-party ad network that uses beacon trackers, it does not allow advertisers to track users who have viewed information on conditions like HIV/AIDS,…...

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