Evaluate the Success of a Range of Projects Designed to Rebrand a Named Rural Area (10 Marks)

In: People

Submitted By Dani90
Words 650
Pages 3
Name: Cornwall
According the Andrew Mitchell, Cornwall remains one of Europe’s most deprived areas. This is despite the 4 million tourists who visit Cornwall every year. There are two main reasons as to why Cornwall is need of rebranding and they are; deprivation caused by low wages and decline in the rural (primary) economy. There have been many schemes put in place to try and alleviate the crisis in Cornwall.
In 2001, a flagship scheme known as the Eden Project opened to visitors. What was once a quarried area used for the collection of China clay, has now been transformed into a conservation site where 3 biomes are home to 1000 plants representing 5000 species. Just by building the Eden Project at the bottom of the quarry has been successful in reimaging the area of Cornwall, which is important because Cornwall has the highest percentage of derelict land in the UK. Success of scheme has been seen through number of visitors and the improvement of employment opportunities for the local people. Within 6 months of its opening the Eden Project was the UK’s third most visited attraction.
In addition, the first year saw a 1.9 million visitor count – considerably higher than the estimated 750,000 before it opened. This has also seen an increase in the amount money being spent in the surrounding area as it has been estimated that an average visitor to the Eden Project will spend around £150 in the Cornwall area. This has generated a multiplier effect where those coming over long distances spend money on accommodation, food and other leisure activities which creates a ripple of benefits within the local area. In addition, success can be seen through the fact that the Eden Project created 400 full time jobs which were all filled with local people in a 15 mile radius to the area. The project has improved the unemployment rate of Restormel – 75% of those employed by the…...

Similar Documents

Rural Marketing

...ACKNOWLEDGEMENT We take this opportunity to thank our project Professor respected Mrs.Shubhangi Ma’am for her valuable guidance. We thank you for giving us such an interesting topic for our project work, which will mould our future & career building process. We take this opportunity to specially convey our heartfelt gratitude & thanks to Ma’am, who guided us in the project with valuable inputs, without which our project would not have been effectively completed. A PROJECT REPORT ON RURAL MARKETING (SOLAR COOKER) USHA PRAVIN GANDHI COLLEGE OF MANAGEMENT Submitted By: Kanika Agarwal (02) Arva Boxwala (10) Sayli Deshpande (21) Tanmay Diwadkar (23) Sonam Ladha (45) T.Y.B.M.S. (SEM V) COMPANY PROFILE Company Profile : Anmol Electronics Pvt. Limited Major Industry : Electrical Sub Industry : Appliances & Consumer Products Country : INDIA Anmol electronics is a pioneer name as a manufacturer of electronic products when it comes to home entertainment. It is one of the largest consumer products company in the country having varied interests from technology based products to consumer care products. The group’s principal activity is to manufacture and market Consumer Electronics and home applianceswhich comprises of white goods and small domestic appliances. The white goods comprises of Washing Machines, Refrigerators, Air Conditioners etc. and Small Domestic Appliances comprises of...

Words: 5707 - Pages: 23

Project Management Success Factors

...The Optimal Reference Book: Project Management Success Factors Extraordinary insight™ into today’s education information topics Table of Contents Why 70% of Government IT Projects Fail, Quality Project Management for Education Agencies .............................................................................................. 5 About the Author.................................................................................................... 8 Foreword................................................................................................................. 9 Selecting the Right Vendor to Manage Your Project .............................................. 11 Project Governance........................................................................................... 13 Project Risk ....................................................................................................... 14 Issue Management............................................................................................ 14 Education Agency Uniqueness .......................................................................... 14 Unfunded Mandates and Local Control............................................................. 15 ESP’s Quality Project Management (QPM) for Education Agencies ......................... 16 QPM Overview.................................................................................................. 16 QPM Principles...............................................

Words: 28042 - Pages: 113

Evaluate a Utilitarian Approach to Abortion (10 Marks)

...Evaluate a utilitarian approach to abortion (10 marks) Bentham said: ‘An act is right if it delivers more pleasure than pain and wrong if it brings about more pain than pleasure.’ This states that abortion is ethical to conduct as it gives greater happiness to the greater amount of people. Bentham’s theory will support the act of abortion. The hedonistic approach to utilitarianism is concerned with the balance of pleasure and pain. Therefore, it is concerned with the amounts of pleasure and pain in situations such as abortion. An Act utilitarian will support abortion depending on the situation and if it benefits a higher number of people. Bentham is an Act utilitarian. According to his theory the majority will receive pleasure through the abortion of an unborn. The pregnant women might have conceived the unborn by an accident. If the woman and her family are financially broken she will choose not to keep the child. This will lead them to take a decision to abort the unborn. This will not make the financial system better for the family however it will decrease the amount of materials they would need to spend for another person, allowing them to save some money. This will lead them to take a decision to abort the unborn child. Even though it is not acceptable to abort a child Bentham’s theory can be used to support this act. Majority will benefit from this abortion. However, utilitarianism advocates injustice as the innocent is unjustly framed. Minority is not considered...

Words: 669 - Pages: 3

Politics in Rural Areas of Pakistan

...Politics in rural area of Pakistan It is commonly observed that when state fails to furnish its inhabitants with basic human rights and needs of living, frustration level among the people springs up badly. People show reluctance in obeying the laws and some kind of anarchy is prevailed all around the country. As a result of which law and order situation is critically maladjusted. The word CHANGE catches more attention in this case. The only path leading us to alter the overall demeanor of nation is through politics. “Politics is the art of influencing people on a civic or individual level, when there are more than two people involved. It is thought of as the way we "choose government officials and make decisions about public policy".” In politics there are two major elements, politicians and voters. Politicians are the persons who stand for the right of people, contest in elections and represent the common people in the legislature. Voters are everyone else than politicians .They pick out their favorite candidate by using basic right of casting their vote in elections. These elected personalities form government and run the overall infra structure of the state. In this entire procedure of elections, the major role is played by voters and their choice of candidate. Here we will discuss the factors that decide the selection of a voter especially in remote and rural areas of Pakistan. In our country population in rural areas is much more than population in urban areas. So......

Words: 1297 - Pages: 6

Estimate Future Enhancement in Rural Areas

...benefits with these technology but in contrast, the rural areas are still unable to benefit from this technology. This is due to the deficiency of resources and knowledge about it. There are lacks of server and cable network to build in the urban area as this may cost a lot of money to develop. The broadband also unstable in network services to those in urban area and people at there may suffer the slow speed internet connection when they surf the internet. In the new era with technology, it should not discriminate between town or rural area to own a better living life. The technology of internet services should continue developing in urban area so that the all people can enjoy share the information technology knowledge. First of all, to tackle the problem of internet services, a product likes long range wifi router can be built in the rural area to provide the internet services. The long range wifi router should has a solar energy feature so that it can save the power supply. It also includes a backup power function during the cloudy or raining days. This technology can save the direct power usage by using solar energy. After the wifi router is success build up, the signal is passed to the satellite and finally the satellite will respond the internet access information to the users. Second, it has to ensure that the continuity of power supply to the urban area. The power energy company must set up a power server in the urban area to make sure the power is supplied to......

Words: 522 - Pages: 3

How Effective Has the Strategy of Expanding Its Food Range Turned Marks and Spencer Into Success Since 2000.

...【Essay Draft】 How effective has the strategy of expanding its food range turned Marks and Spencer into success since 2000. * Introduction In the late 1990s, Marks and Spencer had a sudden decline in its sales. Since then, M&S has devoted itself to expanding their customer base by a range of strategies. In this essay, the strategy of expanding its food section will be focused since 2000. * In the first section: I will focus on what food sector strategy after M&S losing its billions. * Basing on its core values: Quality, Freshness, Value, Standards of innovation, Ethical Sourcing and Healthy eating. * Branded food: reduce the non-M&S branded lines, and introduce another 100 exclusive international food brands. * Plan A sustainability strategy: Since 2007, M&S launched Plan A to inspire their customers and to improve things for the better and act with integrity. * E-Business: encouraging people to buy their products online by developing knowledge and confidence in them. * In the following section: I am going to analyse how these strategies work to M&S. * SWOT analysis: I will operate this analysis to find out the following points of the organization in the market: Strength, Weaknesses, Opportunities, Threat. * Stakeholders, Board of Directors, suppliers, customers, employees * Conclusion * Reference 1. Plan A Report 2014 http://corporate.marksandspencer.com/plan-a/b6867fa1340d482da1ebde62c099dd69 2...

Words: 313 - Pages: 2

With Reference to Examples, Evaluate the Success or Otherwise of Urban Regeneration Schemes in Combating the Causes and Consequences of Urban Decline. (40 Marks)

...With reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline. (40 marks) Urban decline is the deterioration of the inner city often caused by lack of investment and maintenance. It is often but not exclusively accompanied by a decline in population numbers, decreasing economic performance and unemployment. There are many reasons for urban decline such as loss of industry through changing market conditions or a lack of withdrawal of government support, Political decisions – governments can favour some cities over others, and encourage the development of some areas over others.  Outmigration of wealthier and more skilled people leaves a lesser qualified population behind, which means less skilled workers are taking the jobs, and not doing them right linking back to a loss of industry, really urban decline is one big cycle, and it’s very hard to escape. This is where urban regeneration schemes come into play, urban regeneration schemes are used to improve the appearance of our towns and cities and to regenerate the area by restoring confidence and attracting new investment. In most cases they are used to improve the appearance of public open spaces in the centres of our cities, towns and villages. There are various government led schemes to regenerate cities, I am going to write about three such schemes, in London, Bradford and Southampton, and evaluate the overall effectiveness of whether......

Words: 1489 - Pages: 6

For One Named Stretch of Coastline, Comment on the Success of Coastal Defences. (10 Marks)

...For one named stretch of coastline, comment on the success of coastal defences. (10 marks) An example of a stretched coastline is the Holderness coastline it consists of different coastal defences along the coastline to help slow down erosion by the use of both hard and soft engineering techniques. Firstly if we look at the Cliff defence (sea walls) and then the failure of groyens at Sewerby we can start to compare and contrast the use of different coastal defences in different areas and if they have or haven’t succeeded. The first defence system in Sewerby was built 150 years ago- sea wall, destructive waves and corrasion caused it to collapse as it became weak however it was then replaced and rebuilt in a much improved way, as the bricks were structured securely together and the wall was flat not a stair type design as it was in the past, the positive about this is that it is able to protect the cliff base against erosion as big waves crash into it and slows down the process of erosion. On the other hand the sea wall was built curved and over a long term period it will collapse again as the energy of the wave is reflected back into the sea the wave power remains but the sea wall is a barrier between the boulder clay and the sea. Groynes have also not been a great success over a long period of time the process of long shore drift has caused sediment to cover them which has then created a second beach, I personally think this was a waste of money to invest in two short......

Words: 651 - Pages: 3

Using Examples Outline the Ways in Which Urban Areas Have Reimaged Themselves to Attract Visitors. (10 Marks)

...Using examples outline the ways in which urban areas have reimaged themselves to attract visitors. (10 marks) Multiple places have reimaged their cities to boost up their economy some of these are Glasgow and Nottingham. Firstly if we start at looking at Glasgow then take a look at Nottingham we’ll be able to compare them both to get an overview of what makes them unique and know. Glasgow is the largest city in Scotland, and the fourth largest in the United Kingdom it is up towards the north. Glasgow has reimaged itself using clever techniques for example to show its visitors and the local people themselves it treasures its history as once being part a world leader manufacture in ships, engineering and trade they left one Crain making it into a landmark and building a visitor attraction around it although this may sound boring to us many people find this amusing its one of which they have used this to encourage visitors to spend money locally as people go to visit this particular attraction it also pulls them towards local towns where they can look around new places. In 1980 Glasgow tried to reimage itself by flagship development and invested its money into 3 main cultural infrastructure to show visitors although its passionate about its history, Glasgow also wants to show it has a personality to it and to show off its creative side Burrell Gallery one of the largest attraction in Glasgow displays a range of art work from major artists this can conduct aspiring artists or...

Words: 794 - Pages: 4

What Problems Are Being Faced in Remote, Rural Areas of the Uk Like the Scottish Highlands and Islands? (15 Marks)

...faced in remote, rural areas of the UK like the Scottish Highlands and Islands? (15 marks) The declining population in these remote rural areas is the largest contributing factor to the problems in these areas. A declining population leads to the rural economy being unable to sustain itself if there is a significant population drop as there has been in areas of Scotland. Between 1998 and 2008 the population of Scotland dropped by about 5%. People are leaving these areas for better opportunities such as better education for children. However, these people are being replaced to some extent as older people move to the more rural areas for retirement. This can create more problems as it means that the already fragile economy must deal with some people who may end up being unable to look after themselves.   Most people leaving small remote communities are either young adults, between the ages of 15 and 24, or families with young children. Although they leave for a variety of reasons, the most common are to find jobs or to have better access to educational and medical facilities. The loss of young people has far-reaching consequences for rural communities. Young men and women who would normally become community leaders, establish local businesses, or contribute to the overall vitality of rural places have instead exported their talents and energies elsewhere. Without younger generations to replace the older ones, it will eventually become difficult for many rural communities to......

Words: 668 - Pages: 3

Eliminating Poverty in Rural Areas in Ghana

...THESIS STATEMENT: Rural poverty as an economic woe; eliminating poverty through agriculture and natural resource management, women empowerment, rural infrastructure and education. In Ghana, poverty is primarily rural, with the northern regions recording the highest incidence of poverty in the country (GSS, 2007). Low agriculture productivity, undeveloped markets and lack of gainful wage employment opportunities as well as restrictive access of the less endowed to productive resources have been identified as the major causes of poverty. Governmental policies hardly favour rural areas, leading to rural-urban migration. The number of job opportunities in these poor remote areas is limited and therefore, standard of living in rural areas is generally low. Farming activities which is taunted as the backbone of the economy is left to the old-aged to pursue since the youth sees farming as an activity for people who ‘have nothing to do’. Rural poverty as an economic woe; eliminating poverty through agriculture and natural resource management, women empowerment, rural infrastructure and education. According to the FAO (2015), the severity of the natural resource constraints facing the rural poor in Ghana requires that government focus a good number of projects on natural resource management. Many rural areas in Ghana have natural resources that are untapped. The majority of the rural poor are smallholder farmers, who are responsible for most global food production. Helping them to...

Words: 1183 - Pages: 5

For Either an Urban or Rural Area, Describe the Results of Your Fieldwork and Research to Investigate the Success of Rebranding Schemes (15 Marks)

...During January 2014, I visited Plymouth in order to investigate the success of rebranding schemes implemented to increase the sustainability and economic success within the area. In this essay I will discuss the results collected on the fieldtrip and describe how they are able to show that the rebranding process has been successful. In order to find out whether the number of people visiting the city centre of Plymouth has increased, I carried out the quantitative method of pedestrian counts at 2 different points – Drake Circus and Frankfort Gate. At 5 minute intervals, I counted the number of people who walked past. At around 12pm, between 150-165 pedestrians walked past. In comparison, at Frankfort Gate in the same amount of time between 50-60 people walked past our eye line. In my opinion, this shows success because the visitors are more attracted to the shopping centre of Drake Circus where there are a range of high street brands where as Frankfort Gate is home to more independent cafes and the local market. Due to the increase in popularity of Plymouth city centre, I carried out a perception analysis. This where I asked the local residents about the different ways Plymouth has rebranded. The most popular result was the development of Drake Circus and when asked about the different places/events they had visited, 2 out of the 3 people interviewed, Drake Circus was the most visited location. However, due to time constraints, I could only carry out the pedestrian counts and...

Words: 936 - Pages: 4

Ehr- the Abc Community Is a Rural Area

...* The ABC community is a rural area known for cattle, cotton, and peanut farming. Several areas of this community do not have broadband or adequate internet speed to maintain health information exchange this is a barrier to EHR implementation and health information exchange. Although there are some businesses and many family-owned farms they do not heavily use technology and often do not offer health insurance benefits to their employees. The community also has a significant population of undocumented immigrants that work on the farms and in oil fields. The Smiles critical access hospitals is a small free standing clinic with under 25 beds. * Smiles clinic has on staff one IT/telephony expert, two coders and one billing administrative clerks. * IT/Telephony expert * Coding experts: * Submit claims in accordance with government regulations and private payer policies, follow-up on claim statuses, resolution of claim denials, appeals submission, posting of payments and adjustments, and collections management. * Coding professionals are expected to support the importance of accurate, complete, and consistent coding practices for the production of quality healthcare data. * Coding professionals in all healthcare settings should adhere to the ICD-9-CM (International Classification of Diseases, 9th revision, Clinical Modification) coding conventions, official coding guidelines approved by the Cooperating Parties,* the CPT (Current Procedural......

Words: 1846 - Pages: 8

Water Quality in Rural Areas

...majority of rural households consume water that is of low quality, with the chief reason for such low standards in water quality being contamination by pollutants that originate from various sources. Rural areas in most underdeveloped and developing countries do not have piped water and they rely mostly on wells or boreholes, rivers, springs, and rain water for their domestic consumption. Human activities such as intensive farming that use a lot of pesticides, fertilizers, and herbicides, mining, and industrial run off are the primary sources of water pollutants and contaminants. According to Li L, Li CS, and Wichelns’ (2016) study established that rural areas in Tra Vinh Province of Vietnam experience seasonal fluctuations of water quality annually. L, Li CS, and Wichelns (2016) observed that during the wet monsoon season in the Mekong Delta, the inhabitants have access to abundant rainwater that they collect for both domestic and commercial applications. However, during the dry season they are faced with acute shortages of clean and safe drinking water often opting for canal or groundwater that is usually contaminated and unsafe for human consumption. L, Li CS, and Wichelns (2016) observed that during the wet season, inhabitants of the Mekong Delta were unwilling to purchase clean and safe bottled drinking water from vendors compared to the dry season when demand for the same was extremely high. A study carried out by Trevett, Carter, and Tyrrel (2004) in rural Honduras......

Words: 725 - Pages: 3

Shortage of Doctors in Rural Areas

...Doctor Shortage Impacts Rural Areas Jean Larsen Senior Project Kristi Hund March 1, 2011 Abstract The United States is experiencing a substantial shortage of physicians, which is creating a severe supply and demand problem in America. Citizens living in rural areas should receive the same quality of care as those living in urban settings. Substantial differences exist in quality and access to health care for persons living in rural America. The shortage of physicians in rural America calls for immediate attention and change, as the inadequate supply of physicians is affecting the quality of patient care. The life expectancy of persons living in rural America is actually declining due to treatable conditions such as diabetes, cancer, heart disease and chronic obstructive pulmonary disease. These illnesses could be managed with proper medical treatment. This paper addresses these issues and recommends two solutions. Healthcare is in crisis in many countries, not least of which is the United States. We hear on the news how health care providers are unable to provide medical care to an increasing number of chronically ill and the aging population. There are a number of systemic failures, none is more difficult to correct than the basic lack of human resources. There are simply not enough physicians to service the needs of the population. The problem is intensified in rural areas, where specialized physicians may not be found within several hundred miles. The healthcare...

Words: 5146 - Pages: 21

View Forum Leaders | Lizzie 720p mkvcage | Los Pingüinos de Madagascar