Example of Consumer Behaviour

In: Business and Management

Submitted By Rahmatjr
Words 7400
Pages 30
CONSUMER BEHAVOR BPMM3013

TABLE OF CONTENT
PART A 1.0 INTRODUCTION ....................................................................................................2
1.1 What is the company?
1.2 Products and Brands
1.3 Targeted Consumers
1.4 Reasons of Choosing The Product
PART B 2.0 CONSUMER PSYCHOLOGY FACTOR .............................................................5
2.1 Consumer Individual Factor
2.2 Motivation and Goals
2.3 Brand Personality
2.4 Consumer Imaginery
PART C 3.0 MESSAGE APPEALS ...........................................................................................17
PART D : SUGGESTIONS ……………………………………………………………………20
PART E : CONCLUSION …………………………………………………………………….21

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CONSUMER BEHAVOR BPMM3013

1.0 INTRODUCTION

5 Gums is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company.
The name "5" hints at the five human senses with the ad slogan "Stimulate Your Senses" and
"Everybody Experiences it Differently”. 5 gum was introduced to United States markets in March
2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China,
India, Italy, Israel, Thailand, and Malaysia in 2010 . As what had been mentioned earlier, 5 Gums is a chewing gum brand which was established in Malaysia since 2010. The sophisticated element carried by the company had made many Malaysian really eager on what is exactly 5 Gums is all about plus the pro and con.

1.1 What is the company?
Wrigley Company is the one which is responsible in creating this 5 Gums all over the world and was established by William Wrigley Jr. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to…...

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