Fat Face Case Study

In: Business and Management

Submitted By Lisa11
Words 290
Pages 2
FAT FACE CASE STUDY

Marketing: Reduce the number of promotions held by the company as devalues the brand. Reinstate brand image and personality, help to restore the customers trust in the brand.

Product Management: Improve and maintain quality standards, which have slipped in recent years as the focus moves towards trying to compete with the high street for prices and options.
Improve availability of stock – currently the Nottingham store work on a 4 week turnover basis, bigger stores are 6 weeks. However, this is a problem as most products have a “window” when sales are high, however, once everyone has the product the window has gone, leaving stock rooms full of the garment in duplicate sizes taking up space in the stock room. Having tried JIT replenishment, the store know this is also now an option as from when the stock is sold to replenishment back to store takes a lead time of 4 days, loosing the company valuable sales.
System to help the store sell more stock at full price and reduce the amount of stock left at the end of the season.

Retail Management: Store needs to reflect the company ethos. Many people who do not shop with the brand believe Fat Face is a surf shop when in actual fact they are a lifestyle fashion clothing brand. However, walking into the stores this may be misconceived as much of the décor is based on surfing, canoeing and other outdoor/water related activities.

People Management: Eliminate money wasting asps. Mystery shoppers cost £1,000,000 per year and do not enhance the shopping experience of the customer or improve staff’s customer service skills.
Any changes will need to be managed appropriately. Staff will need briefing,…...

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