Food Truck Business

In: Business and Management

Submitted By Azimur
Words 7414
Pages 30
Date : 12th April, 2016
Table of Contents

Introduction ……. ……. ……. …….. …….. ……. ……. ……. ……. ……. …….. ……. ……. ..03
Executive Summary ……. …….. …….. …….. ……. …….. …….. …….. …….. …….. …… ..04
Company Background ……. ……. ……. ……. …….. …….. …….. …….. ……. ……. ……. .07
Target Market ……. …… ……. ……. ……. ……. ……. ……. ……. …….. ……. …….. …….. 09 Short Term Market …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. 09 Long Term Market …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. 10
Management Team …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… …11
Target Market Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …..11
Industry Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ………12
Competition …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …….. …….. ……13
SWOT Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ……. …. 15
Marketing Plan …….. …….…….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …17
Product ……. …….. …….. …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …. 18
Promotion ……. ……. ……. ……..…….. ……. …….. ……. …….. …….. …….. …….. ……. …. 21
Financial Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. ……. ……. .24

Introduction

A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food kiosks and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day.

Executive Summary

Overview:
The purpose of this business plan is to raise money for the…...

Similar Documents

The Fast Food Business

...The fast food business is a thriving metropolis in America. According to David Zinczenko’s essay, “Don’t Blame the Eater”, fast food vendors can be found on every block. Zinczenko explains that fast food is the only viable option for the youth of today. He recalls how as a latchkey child, he had no healthy options since fast food was staring him right in the face, causing him to become obese at a young age. Contrary to his beliefs, healthy choices existed when David was a child and still exist today. Inexpensive alternative food sources are not so hard to find. In fact, many fast food restaurants offer somewhat healthy alternatives, such as Subway. If a person chooses to eat at McDonald’s or another fast food place, have a salad, forgo the dressing, and have water instead of a supersized coke. There are plenty of nutritious substitutions out there. Local food markets and grocery stores are not invisible. The same amount of money spent on a burger and fries can be used to buy veggies and fruit, a much healthier choice. Grocery stores sell items that are pre-made and pre-packaged such as salads, wraps, and sandwiches which list the nutritional data right on the package. Fast foods are a matter of convenience for the consumer. Why spend time cooking when you can get your meal in a bag? Unfortunately, this is the mentally of the youth of today. Zinczenko fails to recognize that no one forces a person to enter that fast food establishment. It is purely a matter of choice.......

Words: 671 - Pages: 3

Food Truck Research

...The rise in popularity of specialty or gourmet food trucks (where at least some preparation is done in the vehicle) has led to code revisions in communities eager to acknowledge this business model but cautious about food safety, traffic, and neighborhood compatibility. So far, the debate and the regulatory activity have been most active in large urban centers and in smaller cities in large metropolitan areas in California and Texas. Because most vending regulations focus more on licensing procedures and operations and not land use or design, relatively few places choose to put these standards in their zoning ordinances. It is more common to add provisions for mobile food vending to business or public health standards. Most places limit mobile food vending to nonresidential districts, and some communities have specific requirements for different types of carts or vehicles. A number of jurisdictions also have operations standards such as distancing requirements from other vendors or brick and mortar restaurants, limitations on hours of operation, or limitations on the vendor’s tenure in any one location. Below, I’ve included links to a number of examples of local regulations for mobile food vehicles. Examples of Food Truck/Mobile Vending Studies Cameron, Hawkins & Associates. 2011. Review of Toronto A La Cart Pilot Project. Toronto, Ontario: City of Toronto. Available http://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-37419.pdf. · Summarizes the regulatory......

Words: 2241 - Pages: 9

Fast Food Business Plan

...last half of a century, American diets have evolved from the convenience and ubiquitous access to cheap junk food making poor diets choices the easiest to make. As a consequence, cardiovascular, cancer, diabetes, obesity, and digestive diseases have risen. Processed and nutrient-void foods have been implicated the cause of certain disease however adopting a healthy diet is widely accepted and proven to prevent and/or reduce the prevalence and morbidity of disease. Our current society is crying for ease and sadly has made unhealthy lifestyle choices even more easier. Paradoxically, public awareness of healthy lifestyles have too increased but the link between ease and health, especially within the fast food industry is missing. Our model will demonstrate that a healthy diet can be built into our quick paced diverse society and offer well prepared, interesting and tasteful foods. Slogan/Motto: The way it should be: food’s intent without compromise. It is not fast food, but good food made fast. Overview of the Company: In A Minute will differentiate from competitive companies by providing foods that are as easy, accessible & convenient as other fast food restaurants but without compromising healthy eating or a competitive price. The restaurant will offer both curb side pick-up and inside dining service. All menu items will be prepared with fresh foods: naturally raised meats (no hormones or antibiotics), vegetables, dairy and fruits. The menu will feature......

Words: 895 - Pages: 4

Fresh Express Food Truck Co W.L.L.

...Executive Summary Fresh Express food truck Co W.L.L will offers highest quality products and services a menu of all beef hotdogs, hamburgers, cold sandwiches and other items as well as an assortment of chips, candy bars, soda, coffee, and juices. As the business grows and evolves we will continue to add new products for our customers as demand indicates. We believe in customer focused decision making that involves voice of customer feedback in everything we do, ,from the products we offer to the way we reach the market and the community, Fresh Express food truck Co W.L.L number one goal is to make our customer happy, no matter the cost, so that they feel confident and motivated to recommend us to their network of family, friends, and colleagues. Fresh Express food truck Co W.L.Lis a locally owned fast food truck that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresh Express food truck Co W.L.L will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. This plan is prepared to obtain a locations for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresh Express food truck Co W.L.L to successfully open and expand through year two. The initial capital......

Words: 3595 - Pages: 15

Food Truck

...A food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business. Difficulty: Hard Time Required: Two Months or More Here's How: 1. Find out if a Food Truck Business is Legal in Your Neighborhood. This may sound like a no-brainer, but you’d be surprised how many places don’t allow food trucks or put a cap on the number of food truck permits allowed at any given time. Case in point – both Los Angeles and New York City are two of the busiest areas for food truck businesses and both have caps on the number of permits allowed. 2. Find out Where You Can do Business. Assuming your city or town allows food truck businesses, next you need to find out where you can do business. Depending on local ordinances you may not be able to park in the busy downtown area. Before you set up shop in a busy tourist area or business park, make sure its legit. 3. Choose a business name. Okay, you now have a solid plan for where you are going to sell your food. Now you can do fun......

Words: 5821 - Pages: 24

Fast Food Business Model

...Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. 12$-15$ Provide food according client specifications Save time (cooking or going to food place) Food Delivery Competitive price and On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food suppliers. FIRST OPTION Hospitals: Full time nurses, PSW (Personal Support worker), Doctors. Previous Business Model Canvas SECOND OPTION IT company in Kanata area: Professionals income more than 30-40 k Current Business Model Canvas Product cost: Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. Provide food according client specifications Save time (cooking or going to food place) Delivery On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food......

Words: 1284 - Pages: 6

Food Business and Development

...essay explores Glenilen yoghurts, a small artisan dairy business located in the heart of West Cork. Glenilen Farm is an artisan dairy products business located in the rural area of Drimoleague, County Cork which is run by Alan and Valerie Kingston. Alan’s family has been tending to the same small dairy farm in Drimoleague for generations. Nestled on the banks of the River Ilen, from which Glenilen have taken their name, Glenilen Farm is a perfect setting for dairy farming. The hills of Drimoleague, County Cork provide their cows with a rich and plenteous supply of healthy green grass, which in turn supplies Glenilen with the rich tasty milk, which has become the core and fundamental ingredient in all of their delicious products, in particular their yoghurts. In the past, Valarie Kingston enjoyed baking and experimented with her culinary skills using fresh, home-produced raw materials. It all started in 1977 when Valerie began using this milk to make homemade cheesecakes for country markets. Her cheesecakes, made with local fresh, simple ingredients, proved to be an immediate hit and quickly gained popularity and from that small beginning a very successful enterprise Glenilen Farm began. What started out as a pastime continued to thrive and grow, and in doing so transformed a small family dairy farm into a busy and buzzing enterprise. (Glenilen Farm Our Story, 2009) An old saying that perfectly sums up their business is ‘Good things come from small beginnings’! One......

Words: 1833 - Pages: 8

Food Truck

...The Triangle Food Truck Project Group 7 is writing this proposal to request funding for the Triangle Food Truck Project (TFTP) benefiting at risk teenagers in the Triangle area of North Carolina. We are requesting this funding to cover our upfront supplies and equipment, as well as our initial payroll. The TFTP will give at-risk youth in our community a reliable income source and a fulfilling real world job experience that they may not normally have access to. In some areas of our community there is a long-standing issue of our youth not having solidified programs set up for them outside of school hours. In many of these same communities, the parents of these teenagers forced to work long hours or multiple jobs. This leaves their children to occupy their own time after school lets out. These factors can often lead to mischief and potential criminal activity. There is also a strong correlation between these communities and hunger issues. The next step for the TFTP will be identifying local suppliers that fit our mission of bettering our community. Next we’ll have to work through the process of identifying the troubled teens that could take part in our program. The schools would come to aid in this and provide information and proof regarding such teens. Group 7 believes that the TFTP will empower youth through providing jobs that provide them with life skills, much needed income and reduced chances of getting into trouble. Also, the TFTP will help aid the hunger......

Words: 308 - Pages: 2

Business Plan (Dog Food)

...IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and Trademark………………………………………………………..9 3.6 Business Structure…………………………………………………………………9 3.7 The strengths of the company…………………………………………………...10 3.8 Insurance………………………………………………………………………...11 3. Management and Human Resources 4.9 Key Positions at Amore Pet Food Company…………………………………….13 4.10 Requirement for Addition Qualifications………………………………………..14 4.11 Future Needs for adding employees………………………………………..……15 4.12 External Sources……………………………………………………………..…..16 4. Market Entry Strategy 4.1 Microenvironment Analysis……………………………………………………..17 4.2 SWOT Analysis……………………………………………………………………..19 4.3 Marketing Strategy………………………………………………………………….20 4.4 Marketing Financial Analysis……………………………………………………….23 5. Financial......

Words: 10436 - Pages: 42

Food Truck

...L.N.C Late night cravings Is a new and trendy food truck with great food created and designed to cater to the late night club, event, or night life enthusiast. The food will be prepared in a snack size portion, and will be interpreted versions of favorite American cuisine all served to order. The atmosphere will be friendly, welcoming, and adventurous. Since there are not very many options when it comes to finding food late night, LNC is conceptualized around creating a place for people leaving the bars, or clubs or any other late night event intoxicated to find tasty, savory food without the wait time of being seated, or ordering food of most sit down restaurants open late night. The trucks theme will be an artistic interpretation of “A day with the Girls,” accompanied with bold, colorful life size fashion illustrations adorning the exterior of the truck. LNC will operate for business Wednesday, Thursday, Friday, Saturday, and Sunday during the hours of 8:00pm until 3:30am, a total of 71/2 hours of service time a night. The truck will change locations alternately between other popular Southern California cities and attractions but it will primarily be secured for food service at The PIKE located at 95 South Pine Ave. Long Beach, Ca. 90802. Events like Long Beach Grand Prix, or Jazz Music Festival, or the LGBT Pride Festival, or even other events like the Rose Parade, Rose Bowl are prime examples of events to capitalize on sales. Demographically Long Beach has a......

Words: 1766 - Pages: 8

Food and Business

...Prof. LeRette 24 April 2015 Speech Outline Title: The Hidden Secrets within Our Food Position Statement: American citizens should demand that genetically modified foods be labeled and prevented. INTRODUCTION I. Attention-getter: We all live busy lives. In the era we live in today, convenience is coveted more than healthiness. How many of you have bought a food item and cared to look at the nutrition label? A good portion right? II. Credibility: Well there is one major thing that is missing from the nutrition label that you are reading. And that is weather the food you are consuming contains GMO’s. III. Thesis Motivation: Having this information can help you in better deciding between choosing an al natural food to a genetically modified creation. IV. Preview Main Points: Today I will share with you some startling facts, let you know what can be done to prevent health risks, and hopefully persuade you to join me in demanding stricter laws to protect our health and well being. BODY [This is the PROBLEM Main Point] I. Main Point: Genetically Modified foods cause contaminations and can cause a host of side effects. A. Support: The very process of creating a GM plant can result in massive collateral damage that produces new toxins, allergens, carcinogens, and nutritional deficiencies. B. Support: The genetically modified plants and their respected herbicides can harm birds, insects, amphibians, marine......

Words: 945 - Pages: 4

Competitve Research - Food Trucks

...Team B’s Competitor Research Paper for the Mobile Food Truck University of Phoenix MKT/431 March 4, 2013 Gail Lorber Introduction B's Mobile Food Truck is a business that will offer the convenience of serving foods to their customers from a traveling truck. The food truck will be located near businesses, which will allow the customers quick access to the service. Customers will have different food choices to choose. However, quick access to the food service cause the company to compete against such companies as gas station, restaurants, grocery stores, and smoothie juice restaurants. Each of these businesses offers the service of prepared and ready-to-go foods and healthy choices. Each also allows convenience service. B's Mobile Food Truck must realize these businesses will be in constant competition against the mobile food truck. Mobile Food Truck Competitors Gas station food has earned a bad reputation over the last 20 years for various reasons. Usually the only things to be found are old hot dogs, stale donuts, slushes, and tightly wrapped tasteless sandwiches that have some sort of gross cheese that most people could not identify. Several gas stations have gotten into a different range of foods, trying to expand on better choices to boost the income. Many gas stations have either joined up with franchises such as McDonald’s, Subway or a pizza place to diversify their food attractions from the common place soggy sandwiches and sodas...

Words: 1841 - Pages: 8

Us Foods Business Analysis

...Assessment #1: US Foods was founded in the 19th century by several entities and five generations of employees. Monarch Food is one such entity and is linked to a Dubuque, Iowa company that sold provisions for wagon trains heading west in the 1850’s. John Sexton and Company is another entity whose success began as a merchant for tea and coffee in Chicago in 1883 (http://www.usfoods.com). Today, US Foods is one of America’s leading food distributors, servicing every area of the industry, from small restaurants to healthcare, employing about 25,000 people working in over 60 locations nationwide. Their success is based upon their dedication to their customers, through integrity, innovation and teamwork. With a mission to “transform the food service industry by creating a superior food proposition and delivering solutions for customers,” (http://www.usfoods.com) US Foods is able to carry over 350,000 products, establishing relationships with trusted brands, and employing food professionals that are committed to helping customers become more successful. The distribution segment of the food industry began growing in the early 1970’s from specialty distributors to a “one-stop-shop” concept aimed at acquiring additional customers and targeting larger operators by offering them a convenient way of purchasing and acquiring the goods and services necessary to productively run their operations. For US Foods to rank as one of the leaders in food distribution, it needed......

Words: 1903 - Pages: 8

Business Ethics and the Food Industry

...Ethics and the Food Industry By: Diana Rhyne and John Hanley In early 2009, Peanut Corp. of America was discovered to have allowed Salmonella tainted peanuts to be distributed across the United States causing an outbreak that resulted illnesses in 714 people across 46 states with nine resulting in deaths ("Department of Health and Human Services; Centers for Disease Control and Prevention", 2009). In this paper, we will explore the concept of corporate social responsibility and some of the current ethical dilemmas many corporations in the food industry face today. We will further discuss the many arguments (in favor of and in opposition to) these ethical dilemmas, or why these issues pose an ethical dilemma. Finally, we will examine the consequences of unethical behavior in the food industry and how consumer demand/behavior affects corporate decision-making. In the food industry, a corporation’s actions/inactions are often far reaching. Corporate Social Responsibility (CSR) is not a new concept. The idea that a business (or business person) should behave in an ethical and socially responsible manner has roots in Biblical times with the advent of usury laws. During the 1700s, Benjamin Franklin was an early advocate for business ethics, going so far as to form a club for young businessmen, tradesmen, and merchants to come together to discuss business philosophies and further their careers (Finamore, 2005: 35-38). CSR is generally based on the idea that companies...

Words: 3780 - Pages: 16

Whole Foods Business Analysis

...Business Analysis Part I MGT 521 12/15/11 Whole Foods Business Analysis Part I Whole Foods Market (WF) is the largest supermarket specialized in selling natural and organic foods ("About Whole Foods Market," 2011). They offer a wide variety of products, mostly specialized items, as well as prepared meals. The business operates on the principles of food quality, customer health and social responsibility. Since their start in 1980, Whole Foods has continued to grow and today consists of more than 310 stores in the United States, Canada and the United Kingdom ("About Whole Foods Market," 2011). The organic food retailer has growth opportunities in various areas, although its weaknesses and potential threats should be considered as factors in determining whether to invest in this company. The following is an analysis of Whole Foods’ strengths, weaknesses, opportunities and threats. Strengths Whole Foods 0 With consistent revenue growth throughout the years and 2010 financials reporting a 12 percent increase in sales and an 84 percent increase in stock price, WF market is undoubtedly the leader in the organic supermarket industry ("Whole Foods Market Annual Report," 2010). Their initial success was in large part due to existing health food stores that were small, pricey and carried few products. Whole Foods offers a wide variety of quality foods, even including deli food and other prepared food. They also offer catering, in-store events and a robust website......

Words: 1866 - Pages: 8

A Storks Journey 2017 720p BluRay x264 | مشاهدة وتحميل فيلم Puppy Star Christmas 2018 مترجم اونلاين,مشاهدة فلم Puppy Star Christmas 2018 اون لاين,تحميل فيلم Puppy Star Christmas 2018 مترجم روابط مباشرة,فيلم الانيميشن Puppy Star Christmas 2018 مترجم بجودة WEB-DL | Seitokaichou ni Chuukoku Episode 2 English Subbed