Gap Analysis: Riordan Manufacturing

In: Business and Management

Submitted By elovlysmi
Words 1390
Pages 6
Gap Analysis: Riordan Manufacturing
University of Phoenix
Human Capital Development
MBA 530
Mar 18, 2007

Gap Analysis: Riordan Manufacturing
This analysis looks at situations, challenging issues and opportunities facing Riordan Manufacturing, a global plastics maker headquartered in San Jose, California. Through this analysis, problems will be identified that Riordan Manufacturing would have to resolve in order to be successful. By resolving their problems and realizing their opportunities, Riordan will improve their human resource practices, which will give them a competitive advantage.
Situation Analysis
Issue and Opportunity Identification
Riordan Manufacturing has annual revenue of $46 million with 550 employees.
The company is a subsidiary of Riordan Industries, which is a fortune 1000 company with revenue over one billion dollars. Production is divided among three plants: plastic beverages containers located in Albany, Georgia; custom plastics parts located in Pontiac, Michigan; and plastic fan parts located in Hang Zhou, China. Research and development is handled in San Jose, California. Riordan’s major customers are automotive parts manufactures, aircraft manufacturers, beverage bottlers, appliance manufacturers, and the Department of Defense. Recently, Michael Riordan, President and Chief Executive Officer (CEO) made strategic changes in their manufacturing and marketing of their products. Their declining sales and profits over the last couple of years has driven the company to adopt a customer-relationship management (CRM) system, The sales strategy has gone from a single salesperson approach to customers being serviced by a sales team, which includes a sales person, product engineering specialist and a customer representative. Since the implementation of the strategic changes, Riordan has experienced a decline in employee…...

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